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Intro -- Contents -- Preface -- Chapter 1 -- Introduction -- Vietnam Inbound Tourism and Its Market Potential -- Bilateral Relations between France and Vietnam -- French Tourist Market -- Chapter 2 -- Literature Review -- Cultures versus Subcultures -- Classification and Measurement of Cultural Values -- Values, Culture and Context -- Classification and Measurement of Values -- A Review of Cultural Dimensions -- Towards an Intercultural Understanding -- Cultural Differences between Eastern and Western Societies -- Relationship between Culture, Rules of Behaviour and Perceptions -- Relationship between Culture and Perceptions -- Intercultural Interactions -- Service Quality and Satisfaction -- Measuring and Evaluating Service Quality -- Association between Service Quality and Satisfaction -- Service Quality and Satisfaction as Synonyms -- Service Quality and Satisfaction as Distinct Constructs -- Service Quality: Host Attributes and Performance -- Host-Guest Mutal Perceptions -- Tourist Perceptions of Hosts -- Host Perceptions of Tourists -- Chapter 3 -- Methods -- Methodological Problems in Cross-Cultural Research -- Research Methods and Sampling Frame -- Instrument Design -- Reliability and Validity -- Methods of Data Analysis -- Chapter 4 -- Results -- Comparative PCA Results between Hosts and Guests -- Cultural Values by Sample -- The Vietnamese -- The French Sample -- Rules of Behaviour by Sample -- The Vietnamese -- The French -- Behavioural Dimensions by Sample -- Perceived Importance of Service Attributes and Performance -- The Vietnamese -- The French -- Satisfaction with Service Attributes and Performance -- The Vietnamese -- The French -- Chapter 5 -- Interpretation and Discussion -- Comparative Cultural Values and Rules of Behaviour -- Tourists-Hosts Intercultural Interactions.

Intro -- Contents -- Abstract -- "Doi Moi" Policy and Inbound Tourism in Vietnam -- From Diplomacy to Tourism: The US Travel Market -- Literature Review -- Customer Profile -- Perceptions -- Perceptions and Motivation in Context -- The Measurement of Perceptions -- Perceptions of Products and Services -- Host and Guest Inter-Perceptions -- Tourist Perceptions of Hosts -- Host Perceptions of Tourists -- Tourist Satisfaction -- Satisfaction -- Alternative Perspectives of Satisfaction -- Marketing Perspectives of Satisfaction -- Recreation Perspectives of Satisfaction -- Hospitality and Tourism Perspectives on Satisfaction -- Tourist Satisfaction in Cross-Cultural Settings -- The Measurement of Satisfaction -- Measuring Satisfaction in the Current Study -- Service Quality and Satisfaction in Tourism -- Destinaltion Loyalty (Intentional Behaviour) -- Methodology -- Instrument -- Sample and Procedure -- Results and Discussions -- Socio-Demographic Characteristics -- Travel Characteristics -- Destination Loyalty -- Comparison of Perceived Importance and Satisfaction -- Findings from the Survey Questionnaire -- Destination Attributes - Degree of Perceived Importance -- Destination Attributes - Degree of Satisfaction -- Findings from the Interview and Observation -- Safety and Security -- Friendliness of Local People -- Culture Seekers -- Attractions -- War Sites -- Activities -- Value for Money -- Accommodation -- Tourists Service Providers -- Tour Guides -- Immigration and Customs Clearance -- Hygiene and Sanitation -- Banking Services -- Nightlife and Entertainment Facilities -- Conclusions and Recommendations -- References -- About the author -- Index -- Blank Page

Findings from HOLSAT with the Whole SamplesPositive Attributes; Negative Attributes; Findings from HOLSAT with Segmentations; HOLSAT with Travel Mode; Holiday Package Tour Group; Free and Independent Travellers (FIT's); Common Significant Positive and Negative Attributes for; Package Tour and Free and Independent Travellers (FIT's); HOLSAT with Gender; Female Group; Male Group; Common Significant Positive and Negative Attributes for Gender Group; Chapter 5: Interpretation and Discussion; HOLSAT with the Whole Sample; Positive Attributes; Negative Attributes; HOLSAT with Segmentation.

TOURISM SERVICE EXPERIENCES IN VIETNAM -- TOURISM SERVICE EXPERIENCES IN VIETNAM -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- CONTENTS -- PREFACE -- Chapter 1: INTRODUCTION -- Chapter 2: THE TOURISM INDUSTRY IN VIETNAM: CHALLENGES AND OPPORTUNITIES -- Chapter 3: THE CHINESE AND AMERICAN INBOUND MARKETS -- Chapter 4: CHINESE TOURISTS IN THE ASIA CONTEXT -- Chapter 5: WESTERN MARKETS AND UNITED STATES TOURISTS -- Chapter 6: LITERATURE REVIEW -- CULTURE -- THE RELATIONSHIP BETWEEN CULTURE AND PERCEPTIONS -- SERVICE QUALITY - HOST ATTRIBUTES AND PERFORMANCE -- Chapter 7: METHODOLOGY