Aufsatz(elektronisch)#12022
Within-Category Satiation and Cross-Category Spillover in Multi-Product Advertising
In: Marshall School of Business Working Paper No. 17-19
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In: Marshall School of Business Working Paper No. 17-19
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Working paper
In: Forthcoming at Marketing Science
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In: International journal of forecasting, Band 19, Heft 1, S. 71-85
ISSN: 0169-2070
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In: Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), "Modeling Competition and Its Impact in Paid-Search Advertising," Marketing Science, Forthcoming.
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In: NET Institute Working Paper No. 21-07
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In: USC-INET Research Paper No. 15-09
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In: Forthcoming Management Science
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Working paper