Article(print)1993

Why are American presidential election campaign polls so variable when votes are so predictable?

In: British journal of political science, Volume 23, p. 409-451

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Abstract

Based on 1988 campaign polls. View that responses to pollsters during the campaign are not generally informed in contrast to the voting decision which is based on their "enlightened preferences" learned during the campaign as well as on ideology and party identification.

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