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Social marketing strategies are deployed in social change campaigns around the world. Yet the usefulness of social marketing strategies to affect behavior change among unique population members is not well known. Social marketing is efficient and cost-effective when a campaign targets a sufficiently large audience so as to achieve economies of scale. Unique population groups, however, typically consist of few members. How can efficiency be achieved with small target audiences? To solve this conundrum we suggest that certain social marketing strategies (environmental mapping, formative evaluation, interpersonal communication channels, and the nonmonetary costs of adoption) should be emphasized, and others (program management and target audience segmentation) deemphasized, in program design. We use examples drawn from a recent study of HIV prevention programs in San Francisco to illustrate this point.

Preliminary Materials /F. Pirie and T. Huber -- Introduction /Fernanda Pirie and Toni Huber -- Conflict And The Cultural Revolution: The Nyemo Ani Incident Of 1969 /Melvyn C. Goldstein , Ben Jiao and Tanzen Lhundup -- Display And Performance In Mongolian Cultural Campaigns /Ines Stolpe -- Competing Factions And Elite Power: Political Conflict In Inner Mongolia /David Sneath -- The Politics Of Memory: Gender, Autobiography And Maoist Violence In Amdo /Charlene Makley -- Religion And Conflict Over Land In The Republic Of Altai: Is There A Difference Between Building A Shrine And Creating A Nature Park? /Agnieszka Halemba -- The Muslim Cook, The Tibetan Client, His Lama And Their Boycott: Modern Religious Discourses Of Anti-Muslim Economic Activism In Amdo /Andrew Martin Fischer -- Apparitions Of Red Horses: Narratives Of Destruction In Bodongpa Monasteries In Central Tibet /Jill Sudbury -- Violence And Opposition Among The Nomads Of Amdo: Expectations Of Leadership And Religious Authority /Fernanda Pirie -- When Brothers Separate: Conflict And Mediation Within Polyandrous Houses In Central Tibet /Heidi Fjeld -- Contributors /F. Pirie and T. Huber -- Index /F. Pirie and T. Huber.

The last decade has witnessed a plethora of macro studies of various forms of social control ranging from lynching to hospitalization. Unfortunately, these specific areas of research tend to be isolated from each other and do not constitute a recognizable literature. This paper shifts the focus of study from substantive forms of social control to theoretical issues that cut across them. One such issue is the relationship between forms of social control. First, the paper explicates this issue. Second, the paper reviews and critiques three specific research literatures on the relationships between various forms of social control that are isolated from each other although they bear on the same theoretical questions. Third, the paper argues that bivariate relationships between forms of social control are not meaningful theoretically in that they are not clearly derived from general theories of social control. Fourth, the paper argues that we should focus on the causal processes and structures that underlie the relationships between forms of social control and explicate their implications for these relationships.

Abstract
History textbooks play a critical role in their connection to conflict. While they can play a role in dehumanizing the "other" by propagating the myths and narratives of dominant groups, they can also play a transformational role in challenging discourses and narratives at the root of conflict. This article explores the relationship between social identity and conflict dynamics in India by examining textbooks from three periods of Indian history (colonial, post-independence, and the rise of the Bharatiya Janata Party from 1999 to 2004), in order to explore how religion became a salient marker of identity informing social boundary creations and conflict dynamics. This article concludes by suggesting opportunities for future research and possibilities for peace.

This article examines whether the author–editor social connections identified by Tommaso Colussi among general-interest economic journals offer similar benefits to contributors to three top economic education field journals. I find that 6.7% to 8.7% of articles in these journals are written by connected authors and published when the related editor is in charge. Authors who are or were employed at the same institution as an editor are found to have published significantly more papers in the journal where said editor is in charge. Authors connected to editors through co-authorship and overall connections achieve similarly positive results when using expanded parameters for social connections. JEL Classifications: A14, A20

An identifiable research gap in extant literature concerns how social institutions can develop more pro-sustainability attributes. Better collaboration is vital to enabling institutions to function effectively for sustainability. A conceptual scenario approach illustrates how multi-level institutions can be in fundamental conflict concerning sustainable development. A rich complexity of formal and informal institutions functions at global, regional, national, and local levels of human interaction in ways that influence both anti-sustainability and pro-sustainability behaviors, practices, and outcomes. The scenario approach underscores that the balance of anti-sustainability and pro-sustainability attributes is not readily assessed theoretically or empirically as a basis for improving social justice outcomes.

The growth in studying complexity, governance, and networks is a noticeable fact. Complex public policy problems require productive collaborations among multiple actors from different sectors. Public, private, and not-for-profit organizations work through governance networks and collaborative governance to solve complex public policy problems. There is a strong interest in both the practice and theory of networks in public governance. This interest has given boost to the use of social network analysis (SNA) in studies on complex governance networks. This special issue of Complexity, Governance, & Networks, includes theoretically, conceptually, and analytically rigorous papers with social network analysis applications. The papers help our understanding in studying complex governance networks.

Social complexity involves inter-relationships between various actors and systems that enjoy considerable autonomy to define their own interests and operating procedures. This provides a backdrop for the development of models of social coordination that combine autonomous actors and systems pursuing coherent objectives. Drawing on examples from Chile, this article reviews: (i) policy-network models (public works concession system); (ii) deliberation systems (presidential advisory commissions); and (iii) reflexive law systems (international trade arbitration). It is found that the high level of reflexiveness of these models makes it possible, albeit with limitations, to combine principles of autonomy and coherence in the implementation of public policies. (CEPAL Rev/GIGA)