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Intellectual biography contributes to our understanding of the history of ideas. It can help to explain the origins of a scholar's work, the ideological underpinnings of a subject's thought, and can shed light on the sociology of knowledge. This e-book includes articles that celebrate the lives and contributions of five different pioneers in business education.

Research on international new ventures (INVs) also referred to as Born Globals (BGs) has increased dramatically in the last decade. This body of literature examines firms that internationalize soon after their inception. Research identifies these firms to possess a number of characteristics. In particular, INVs are found to be typically led by a manager or a management team with a unique constellation of competencies and capabilities, which can enable them to better combine resources from different national markets to achieve rapid international growth soon after the firm's founding. Despite t

PurposeThe purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination?Design/methodology/approachThe epistemological marketing literature and performance at producing true marketing knowledge are critically reviewed. Practitioner marketing knowledge is investigated through the literature, personal contacts and a simple direct research study.FindingsThe paper finds that only one kind of knowledge, so‐called "marketing science", is now regarded as valid. Unfortunately, this kind of knowledge can only be built through extensive and independent testing. After 50 years of following this approach, the output is very small, very expensive and largely of no interest to practitioners because marketing knowledge means something quite different to them. Marketing academics have become myopic as to what marketing knowledge is, and they have become production‐oriented, with the objective of producing as much of it as possible.Practical implicationsThere is a need to stop trying to tell practitioners what to do and to shift one's research emphasis to conceptual humanism, postmodern science, direct and action research, tools for practitioners, marketing facts, and educating the whole student.Originality/valueThe paper has made an attempt to change the course of marketing academic literature.

The topic of this paper focuses on proactive versus reactive business ethics performance in the marketplace. The internal perception of a corporation and the external perception of the same corporation are used as generic determinants of business ethics performance. In turn, they are underpinned by evolutionary and contextual issues in the marketplace. The authors provide a generic conceptual framework of proactive and reactive business ethics performance. Case illustrations underpin the positives and negatives of proactive and reactive business ethics in the marketplace. A profile analysis process of proactive and reactive business ethics performance is also outlined. The gap between the internal and external perceptions of a corporation's actions becomes crucial to achieve successful business ethics performance in the marketplace. Therefore, a corporation's current business ethics performance should always be regarded as an on‐the‐spot‐account that is either proactive or reactive. An important insight of this research is that business ethics performance requires the ongoing re‐connection with reality by corporations.