in: Oxford Research Encyclopedia of Politics
Stereotypes are overgeneralized, often inaccurate, characterizations of a group and its members. Because stereotypes rely on heuristics, they can occur unconsciously and shape behavior in multiple ways. People may stereotype in order to quickly characterize a person or a group of people, or they may be motivated to deliberately stereotype in order to maintain their own self-esteem and sense of self-worth. Stereotypes can undermine many facets of our behavior and beliefs, including how we make political decisions. For example, people who stereotype women as being nurturing and in need of protection may be less inclined to vote for a women running for a leadership position. Because stereotypes are so pervasive and learned early, they can be particularly difficult to reduce or eliminate, and people will often look for evidence to support their attitudes rather than actively challenging the stereotype. However, stereotype reduction is possible and can be done both consciously and unconsciously.