Affective Intelligence and Emotional Dynamics in Voters' Decision Making Processes (2019)
in: Oxford Research Encyclopedia of Politics
Affective intelligence theory offers a novel and systematic treatment on the impact of affective reactions on citizens' information processes and political decisions based on neuroscience. Individuals have two distinct emotional systems that lead to two separate decision-making strategies. On the one hand, the disposition system, governed by enthusiasm and aversion, leads people to rely on habit or their sets of previously learned behaviors. On the other, the surveillance system is activated in novel or threating circumstances and is governed by anxiety. Once activated, anxiety leads individuals to seek for political information, break away from habitual political identifications, and consequently renders them more open to persuasion.