International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

Intro -- International Marketing and Management Research Series -- Associate Editors -- Editorial Review Board -- Foreword -- Contents -- List of Figures -- List of Tables -- Notes on Contributors -- Part I: Manufacturing -- Chapter 1: Indian Small-Scale Manufacturing Firms: Achieving Competitive Advantage -- 1.1 Introduction -- 1.2 Theoretical Framework and Hypothesis Development -- 1.2.1 Information Sharing -- 1.2.2 Supply Chain Integration -- 1.2.3 Supply Chain Flexibility -- 1.2.4 Competitive Advantage -- 1.3 Hypothesis development -- 1.4 Methodology -- 1.4.1 Analysis and Results -- 1.5 Discussion and Implications -- 1.6 Directions for Future Research -- References -- Part II: Marketing -- Chapter 2: Should the Devil Wear Prada? Analyzing Consumers' Responses to Luxury Branding -- 2.1 Introduction -- 2.2 Literature Review -- 2.2.1 Luxury Versus Semi-luxury Brand -- 2.2.2 Types of Luxury Brands -- 2.2.3 Prototypical Brands -- 2.3 Conceptual Framework and Hypotheses -- 2.4 Methodology -- 2.4.1 Procedures -- 2.4.2 Sample and Data Collection -- 2.5 Results -- 2.5.1 Focus Group -- 2.5.2 Small Group -- 2.5.3 Online Survey -- 2.6 Discussions and Conclusion -- References -- Chapter 3: The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study -- 3.1 Introduction -- 3.2 Literature Review and Theoretical Framework -- 3.2.1 Leader-Member Exchange Theory -- 3.2.2 Power Distance -- 3.2.3 Individualism/Collectivism -- 3.2.4 Masculinity/Femininity -- 3.2.5 Uncertainty Avoidance -- 3.2.6 Long- and Short-Term Orientation -- 3.2.7 Leader-Member Exchange Quality and Job Satisfaction -- 3.3 Results -- 3.4 Discussion -- 3.4.1 Managerial Implications -- 3.4.2 Limitations and Future Research -- 3.5 Conclusion -- 3.6 Appendix A: Measurement Scales -- 3.6.1 Power Distance Belief Scale.

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level. Through a series of case studies, scholars across the US and France contribute chapters on the manufacturing, marketing, and internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea. The book provides academic libraries, international business scholars, graduate students, and policy makers with insights and opportunities that enable firms to achieve a competitive advantage in the marketplace. Anshu Saxena Arora is Professor of Marketing and Director of Global Logistics and International Business Center in the College of Business Administration, Savannah State University, USA. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK. Currently, she is the Chair of Academy of International Business - US Southeast chapter of Academy of International Business (AIB), a leading association of scholars and specialists in the field of international business. Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the International Business and Management Master Program. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany