Fads, Fallacies and Foolishness in Medical Care: Management and Policy
Key Features:Each chapter critically reviews ideas that healthcare managers, policy makers, and students have read about in the literature of the past decade or moreEach essay provides important examples of fads in the management and policy literature. In the case of management, the fads dissected include the faith in marketing managerial nostrums, the celebration of integrated delivery systems, and enthusiasm for nostrums like management by objectiveIncludes a chapter devoted to the topic of "managed care" to illustrate just how confused and confusing this faddish notion was in the 1990s.