Media Economics

In: Key Concerns in Media Studies

Abstract

A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

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Media economics

In: Key concerns in media studies

Cunningham, Stuart

Cunningham, Stuart

Abstract

Media economics : the mainstream approach -- Critical political economy of the media -- Institutional economics -- Evolutionary economics -- Case studies and conclusions

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