Communication of politics: cross-cultural theory building in the practice of public relations and political marketing

Cover -- Half Title -- Title -- Copyright -- Contents -- EDITORIAL -- The Merging of Public Relations and Political Marketing -- ARTICLES -- The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange -- News Management and New Managerialism: Quangos and Their Media Relations -- New Labour: A Study of the Creation, Development and Demise of a Political Brand -- Political Marketing Research in the 2000 U.S. Election -- The 2000 American Presidential Election: Lessons from the Closest Contest in American History