Lobbying: the art of political persuasion

Intro -- Contents -- Preface -- Part 1 - Introduction to Lobbying -- 1.1 Definitions -- 1.2 History -- 1.3 Ethics and Regulation -- 1.4 Funding and Donations -- Part 2 - The Mechanics of Lobbying -- 2.1 Rationale for Lobbying -- 2.1.1 Threat -- 2.1.2 Opportunity -- 2.2 Types of Lobbying Programmes -- 2.2.1 Profile raising -- 2.2.2 Contact programme -- 2.2.3 Policy shaping -- 2.2.4 Legislation changing -- 2.3 Starting a Career in Lobbying -- 2.3.1 Academic qualifications -- 2.3.2 Internships -- 2.3.3 Advertisements -- 2.3.4 Websites -- 2.3.5 Recruitment consultancies -- 2.4 Appointing a Lobbying Consultancy -- 2.4.1 Written proposal -- 2.4.2 Presentation -- 2.4.3 Contractual benchmarks -- 2.4.4 Freelancers -- Part 3 - The Tools of Lobbying -- 3.1 Monitoring and Intelligence -- 3.1.1 In-house monitoring -- 3.1.2 Monitoring agencies -- 3.1.3 Public affairs consultancy monitoring -- 3.2 Reference Titles -- 3.3 Opinion Polling -- 3.4 Relationship Management -- 3.5 Online Campaigning -- 3.6 Messaging -- 3.7 The Media -- Part 4 - Lobbying Whitehall and Westminster -- 4.1 The Civil Service -- 4.1.1 Whitehall -- 4.1.2 Contacting civil servants -- 4.1.3 Special Advisers -- 4.1.4 Executive agencies and non-departmental public bodies -- 4.1.5 Regulators -- 4.2 Political Parties -- 4.3 House of Commons -- 4.3.1 Prime minister -- 4.3.2 Cabinet -- 4.3.3 Ministers -- 4.3.4 Parliamentary private secretaries -- 4.3.5 Whips -- 4.3.6 Members of Parliament -- 4.3.7 Queen's Speech -- 4.3.8 Select committees -- 4.3.9 Consultation documents -- 4.3.10 Early Day Motions -- 4.3.11 Business Questions -- 4.3.12 Petitions -- 4.3.13 Oral questions -- 4.3.14 Prime minister's questions -- 4.3.15 Written questions -- 4.3.16 Written Ministerial Statements -- 4.3.17 Urgent questions -- 4.3.18 All-Party Parliamentary Groups -- 4.3.19 Party committees and groups -- 4.3.20 Exhibitions.