Strategic public relations leadership
Abstract
The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge
Verfügbarkeit
Themen
Public relations, Leadership, Führung, Öffentlichkeitsarbeit
Sprachen
Englisch
Verlag
Routledge
ISBN
041566795X, 0415667941, 9780415667951, 9780415667944, 9780203384732
Seiten
VIII, 164 S.
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