Strategic communication: new agendas in communication

1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

Strategic Communication -- New Agendas in Communication -- Title -- Copyright -- Contents -- Contributors -- Preface -- 1 A Story About Stories in Strategic Communication -- Exposition: The Setting of Narrative Persuasion -- Rising Action: Addressing Internal Variance Within Narratives -- Climax: Addressing Normative Questions -- Denouement: The Future for Narrative Persuasion -- References -- 2 Strategic Storytelling: Narrative Messaging in Entertainment and Emergent Media -- Introduction -- Defining the Narrative: Two Key Perspectives