Social Capital Online: Alienation and Accumulation
In: Critical Digital and Social Media Studies
Abstract
"What is 'social capital'? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping.
A work of critical media studies, Social Capital Online examines the idea within the new 'network spectacle' of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas – alienation and accumulation – new conceptions of which he argues are vital for understanding today's digital society."
Verfügbarkeit
Themen
Alienation, social capital, neoliberalism, digital capitalism, accumulation, digital sociology, Commodity, Labour economics, Narcissism, Thorstein Veblen
Sprachen
Englisch
Verlag
University of Westminster Press
ISBN
9781911534570, 9781911534563, 9781911534587, 9781911534594
DOI
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