Buch(elektronisch)#12012
Enlisting masculinity: the construction of gender in U.S. military recruiting advertising during the all-volunteer force
In: Oxford studies in gender and international relations
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.