Winning the presidency 2016

Not an ordinary election : the presidential race of 2016 / William J. Crotty -- The conventional versus the unconventional : presidential nominations in 2016 / Barbara Norrander -- The presidential election : a troubled democracy / Gerald M. Pomper -- Explaining the vote / Charles L. Prysby -- The races for Congress in 2016 : a tale of two elections / Paul S. Herrnson and Raymond J. La Raja -- Women and the 2016 presidential election : unrealistic expectations of cohesiveness / Susan A. MacManus -- Navigating through turbulence and troublesome times : Latinos, election 2016, partisan politics, and salient public policies / John A. Garcia -- The election in perspective / John Kenneth White.

1. The Obama reelection campaign / William J. Crotty -- 2. Presidential nominations in a polarized party system : the Republican primaries of 2012 / Arthur C. Paulson -- 3. The presidential election : voting for parties and principles / Gerald M. Pomper -- 4. Hot-button issues in the presidential campaign : 47 percent yes, guns no? / Robert J. Spitzer -- 5. A transformational political campaign : marketing and candidate messaging in the 2012 election / Wayne P. Steger -- 6. "Are we halfway there yet?" : new technology and the 2012 election -- 7. Coalition-building and ideology in 2012 and beyond / Hans Noel -- 8. Explaining the presidential vote / Charles L. Prysby -- 9. Race and the 2012 presidential election : the declining significance of the white majority and the future of American party politics / Shayla C. Nunnally -- 10. The gender gap and the election of 2012 / Richard L. Fox -- 11. Financing the 2012 presidential election in a post-Citizens United world / Andrew J. Dowdle, Randall E. Adkins, Karen Sebold, Patrick A. Stewart -- 12. The election in perspective / John Kenneth White.

Cover -- Title Page -- Copyright Page -- Table of Contents -- List of Boxes, Figures, and Tables -- Preface and Acknowledgments -- 1 The Obama Reelection Campaign -- 2 Presidential Nominations in a Polarized Party System: The Republican Primaries of 2012 -- 3 The Presidential Election: Voting for Parties and Principles -- 4 Hot-Button Issues in the Presidential Campaign: 47 Percent Yes, Guns No? -- 5 A Transformational Political Campaign: Marketing and Candidate Messaging in the 2012 Election -- 6 "Are We Halfway There Yet?": New Technology and the 2012 Election -- 7 Coalition-Building and Ideology in 2012 and Beyond -- 8 Explaining the Presidential Vote -- 9 Race and the 2012 Presidential Election: The Declining Significance of the White Majority and the Future of American Party Politics -- 10 The Gender Gap and the Election of 2012 -- 11 Financing the 2012 Presidential Election in a Post-Citizens United World -- 12 The Election in Perspective -- References -- Index -- About the Editor and Contributors.