Media and the contact hypothesis: an experimental study on the impact of parasocial contact

In: Hamburger Forschungsberichte zur Sozialpsychologie (HaFoS), Band 83

Abstract

"Does parasocial contact impact on inter-group bias? Widening the scope of Contact Theory, this study aims at experimentally examine the impact of parasocial out-group presentation on decisions in a two-person prisoner's dilemma game and social cognitive constructions of the social event. Within a minimal group experiment, 80 university students were randomly assigned to anonymous or video-wise personalization conditions. Participants rather took personal advantage of expected contributions to a commonly shared dilemma situation in anonymous settings than if a member of the out-group was personalized (p<.05). As perceptions of group boundaries, out-group homogeneity, and similarity did not systematically differ across the conditions, implications are discussed." (author's abstract)