Au-dela du "Cool Japan", la globalisation culturelle

In: Critique internationale: revue comparative de sciences sociales, Heft 1, S. 37-53

Abstract

The spread of Japanese media culture to many parts of the world has been domestically & internationally acclaimed for its cultural creativity that stands out from its American counterparts & for its promotion of Japan's "soft power." However, such an affirmative discourse tends to ignore how it has been occurring in the uneven globalization process. This paper will argue that the developments of Japanese media culture export are symptomatic of the restructuring of unevenness in the transnational media & cultural flows, in the process of which the logic of neoliberalism has deeply penetrated not only the corporate production & circulation of media culture but also the state's cultural policies in its opportunistic uses to maximize national interests. Adapted from the source document.