Communication of politics: cross-cultural theory building in the practice of public relations and political marketing

In: Journal of political marketing: political campaigns in the new millennium, Band 1, Heft 2/3, S. 1-173

Abstract

Examines antecedents and consequences of relationships between politicians and communications professionals working in electoral committees, political parties, government agencies, consultancies, polling agencies, and other related organizations; 11 articles. Also published as a monograph by The Haworth Press, Inc. (LC 2003002282) (ISBN soft. 0-7890-2159-5) ($24.95) (ISBN hard. 0-7890-2158-7) ($34.95). Contents: The merging of public relations and political marketing, by Bruce I. Newman and Dejan Vercic; The material culture of US elections: artisanship, entrepreneurship, ephemera and two centuries of trans-atlantic exchange, by Philip John Davies; News management and new managerialism: Quangos and their media relations, by David Deacon and Wendy Monk; New labour: a study of the creation, development and demise of a political brand, by Jon White and Leslie de Chernatony; Political marketing research in the 2000 U.S. election, by Elaine Sherman and Leon G. Schiffman; The 2000 American presidential election: lessons from the closest contest in American history, by Dennis W. Johnson; Who pays the piper? the funding of political campaigning in the UK, US and the consequences for political marketing and public affairs, by Phil Harris; Communicative diplomacy for the 3rd millennium: soft power of small countries like Slovenia? by Kristina Plavsak; Models of voter behavior: the 2000 Slovenia parliamentary elections, by Dejan Vercic and Iztok Verdnik; Structural models of voter behavior in the 2000 Polish presidential election, by Andrzej Falkowski and Wojciech Cwalina; Testing a predictive model of voter behavior on the 2000 presidential election, by Bruce I. Newman.