Aufsatz(elektronisch)2006

The Influence of Personal Influence on the Study of Audiences

In: The annals of the American Academy of Political and Social Science, Band 608, S. 233-250

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Abstract

This article looks back at the publication of Personal Influence (Katz & Lazarsfeld 1955) to bring into focus the multistranded history of discussion & debate over the mass media audience during the twentieth century. In contrast with the heroic narrative, constructed retrospectively, that prioritizes cultural studies' approaches to audiences, the author suggests that this rich & interdisciplinary history offers many fruitful ways forward as the agenda shifts from mass media to new media audiences. Although audience research has long been characterized by struggles between critical & administrative schools of communication, & between opposed perspectives on the relation of the individual to society, Katz & Lazarsfeld's work, & subsequent work by Katz & his collaborators, suggests possibilities for convergence, or at least productive dialogue, across hitherto polarized perspectives as researchers collectively seek to understand how, in their everyday lives, people can, & could, engage with media to further democratic participation in the public sphere. References. [Reprinted by permission of Sage Publications Inc., copyright 2006 The American Academy of Political and Social Science.]

Themen

Narratives, Public Sphere, Twentieth Century, Discussion, Sociology of Culture, Cooperation

Sprachen

Englisch

Verlag

Sage Publications, Thousand Oaks CA

ISSN: 1552-3349

DOI

10.1177/0002716206292325

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