Suchergebnisse

Global strategic management : an overview -- Analyzing the external environment -- Developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy through cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives