Suchergebnisse

A hotel is a business establishment that provides accommodation and food services, and for that, it has physical structures that meet the specific and basic conditions to receive guests, in exchange for payment. Pricing in this sector may have a focus on cost, market competition, and the perception of value. The formation of price takes into account demand, segmentation, weather, competition behavior and characteristics of the property, among others. The aim of this paper is to analyze the pricing strategies in the lodging facilities in So Lus, Maranho, Brazil. The study is justified by the importance of pricing for hotel management, from the reality of the hotel industry in So Luis. We adopted descriptive research procedures, predominantly quantitative in a sample of 31 hotel companies of So Lus, with managers from these establishments. Data were analyzed with support software R version 3.2.1. The research shows that the hotel chain in So Luis do Maranho uses tools and price management strategies recommended by the legislation and other support for price management. It is concluded that there is an effort of the management of hotels to professionalize the calculation of daily rate, using techniques that give them more security in the decision and pricing, abandoning the informal or empirical methods, without abandoning the market research.

Abstract A hotel is a business establishment that provides accommodation and food services, and for that, it has physical structures that meet the specific and basic conditions to receive guests, in exchange for payment. Pricing in this sector may have a focus on cost, market competition, and the perception of value. The formation of price takes into account demand, segmentation, weather, competition behavior and characteristics of the property, among others. The aim of this paper is to analyze the pricing strategies in the lodging facilities in São Luís, Maranhão, Brazil. The study is justified by the importance of pricing for hotel management, from the reality of the hotel industry in São Luis. We adopted descriptive research procedures, predominantly quantitative in a sample of 31 hotel companies of São Luís, with managers from these establishments. Data were analyzed with support software R version 3.2.1. The research shows that the hotel chain in São Luis do Maranhão uses tools and price management strategies recommended by the legislation and other support for price management. It is concluded that there is an effort of the management of hotels to professionalize the calculation of daily rate, using techniques that give them more security in the decision and pricing, abandoning the informal or empirical methods, without abandoning the market research.

The theory of price formation has been vigorously discussed in Communist China since 1953, but the main themes of the discussion have varied. Generally speaking, the discussion may be conveniently divided into two periods. The first period covers the years prior to 1960, during which there were a large number of articles dealing with the role of the "law of value" in socialist planning and the problem of price formation for producer goods transferred within the state sector. The discussion was partly a result of Stalin's publication ofEconomic Problems of Socialism in the U.S.S.R.A number of Chinese economists disagreed with Stalin's assertion that the law of value and the concept of commodity production and exchange did not apply to the state sector.