Suchergebnisse

35 minute video from the IVMF with a panel discussing the basics of beginning a small business, from networking to keeping operating costs low. Helpful for entrepreneurs just starting their business.

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing

AbstractThis article examines business political behavior in Colombia during the scandal-ridden presidency of Ernesto Samper (1994-98), highlighting the mechanisms by whichgrupos(diversified economic groups) undermined the ability of organized business to present collective political positions. Evidence that the presidential campaign had been funded by drug traffickers prompted business associations to demand Samper's resignation. Butgrupos, the firms of which are affiliated with associations, supported the president. This division weakened the position of organized business regarding the resignation, as well as its own political legitimacy. This study argues thatgruposface strong incentives to act outside business associations to advance their particular interests. Scholars assessing the strength of organized business in Latin America will increasingly encounter the impact of grupos on business institutional responses to policy.

WHEN "BUSINESS WEEK" STICKS TO THE FACTS, IT CAN DO LITTLE WRONG. EVEN WHEN IT DOESN'T, GOOD SENSE OFTEN PREVAILS IN ISOLATED POCKETS OF THE MAGAZINE. BUT, THE AUTHOR NOTES, ONE WONDERS IF ITS EDITORS EVEN READ THE MAGAZINE, IN LIGHT OF ITS HOSTILITY TO THE MARKET, OBLIVIOUSNESS TO COMMUNISM & OTHER TREATS TO FREEDOM, & UNFRIENDLINESS TO THE SPIRIT OF A FREE SOCIETY, IN THE LAST FEW YEARS. ANALYSIS & EVALUATION.

AFTER THE 1994 ELECTION, TWO KINDS OF STORIES BEGAN TO APPEAR DESCRIBING RELATIONS BETWEEN THE NEW REPUBLICAN CONGRESSIONAL MAJORITY AND BUSINESS GROUPS. ONE KIND DEPICTED BUSINESS LEADERS ANTICIPATING TAX RELIEF AND RELAXED REGULATION. AS THE GOP MAJORITY ASSUMED POWER EARLY IN 1995, ACCOUNTS IN THIS VEIN TOLD OF BUSINESS REPRESENTATIVES MOVING AT WILL WITHIN THE CORRIDORS OF POWER, BRAZENLY REWRITING STATUTES IN THEIR FAVOR. THE SECOND TYPE OF ARTICLE PAINTED A DIFFERENT PICTURE. IT PORTRAYED BUSINESS LEADERS AND LOBBYISTS AS ANXIOUS ABOUT THE NEW POLITICAL ORDER CREATED BY THE ELECTION. BUSINESS LEADERS VOICED FEARS THAT REPUBLICAN PLANS, ESPECIALLY THOSE DESIGNED TO REDUCE THE DEFICIT, CUT TAXES, AND SLASH CORPORATE SUBSIDIES, PUT THE LONG-TERM HEALTH OF THE ECONOMY AT RISK. CONCERNS WERE ALSO EXPRESSED OVER THE POLITICAL TACTICS EMPLOYED BY REPUBLICAN LEADERS. ALTHOUGH THE TWO KINDS OF STORIES SEEM AT ODDS, BOTH CAPTURE FACETS OF HOW BUSINESS HAS RESPONDED TO THE REPUBLICAN TRIUMPH.

Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decision making must be made relevant by a considered evaluation of the circumstances surrounding that decision. This often means putting it into its historical context. The contributions that the study of international business can make to business history are the input of appropriate theory and appropriate research methods. The best international business theory can illuminate the seemingly disparate s

Business Ethics and Ethical Business is a brief yet remarkably comprehensive introduction to the thought-provoking field of business ethics. The text is organized into three parts that cover the role of business in society, the ethics of internal management, and the challenges of international business. It introduces the standards essential in business ethics, explores a wide range of issues using concrete examples, and provides analytical tools for guiding ethical decisions in the real world.