This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing
35 minute video from the IVMF with a panel discussing the basics of beginning a small business, from networking to keeping operating costs low. Helpful for entrepreneurs just starting their business.
AFTER THE 1994 ELECTION, TWO KINDS OF STORIES BEGAN TO APPEAR DESCRIBING RELATIONS BETWEEN THE NEW REPUBLICAN CONGRESSIONAL MAJORITY AND BUSINESS GROUPS. ONE KIND DEPICTED BUSINESS LEADERS ANTICIPATING TAX RELIEF AND RELAXED REGULATION. AS THE GOP MAJORITY ASSUMED POWER EARLY IN 1995, ACCOUNTS IN THIS VEIN TOLD OF BUSINESS REPRESENTATIVES MOVING AT WILL WITHIN THE CORRIDORS OF POWER, BRAZENLY REWRITING STATUTES IN THEIR FAVOR. THE SECOND TYPE OF ARTICLE PAINTED A DIFFERENT PICTURE. IT PORTRAYED BUSINESS LEADERS AND LOBBYISTS AS ANXIOUS ABOUT THE NEW POLITICAL ORDER CREATED BY THE ELECTION. BUSINESS LEADERS VOICED FEARS THAT REPUBLICAN PLANS, ESPECIALLY THOSE DESIGNED TO REDUCE THE DEFICIT, CUT TAXES, AND SLASH CORPORATE SUBSIDIES, PUT THE LONG-TERM HEALTH OF THE ECONOMY AT RISK. CONCERNS WERE ALSO EXPRESSED OVER THE POLITICAL TACTICS EMPLOYED BY REPUBLICAN LEADERS. ALTHOUGH THE TWO KINDS OF STORIES SEEM AT ODDS, BOTH CAPTURE FACETS OF HOW BUSINESS HAS RESPONDED TO THE REPUBLICAN TRIUMPH.
Business History and International Business are cognate subjects. There are few, if any, studies of international business that do not require a proper study of context. International business decision making must be made relevant by a considered evaluation of the circumstances surrounding that decision. This often means putting it into its historical context. The contributions that the study of international business can make to business history are the input of appropriate theory and appropriate research methods. The best international business theory can illuminate the seemingly disparate s
Business Ethics and Ethical Business is a brief yet remarkably comprehensive introduction to the thought-provoking field of business ethics. The text is organized into three parts that cover the role of business in society, the ethics of internal management, and the challenges of international business. It introduces the standards essential in business ethics, explores a wide range of issues using concrete examples, and provides analytical tools for guiding ethical decisions in the real world.
There is a great worldwide desire to launch new technology-based business. In this sense, and increasingly, entrepreneurship courses have arisen in several universities and many of the courses in the management, administration and engineering areas already offer entrepreneurship curricular units. Throughout those programs, the teams develop key integrated competencies in innovation, entrepreneurship and technology that will ultimately enable the students to create and develop new technology-based businesses. The Business Plan Reference Manual for IT Businesses provides a reference manual for undergraduate and graduate students that intend to launch their start-up business in the IT field. It helps them to create and model the business plan of their business. Therefore, this manual is mainly aimed at instructors who want to offer a practical view of the process of modeling, designing and developing an IT start-up. Additionally, it can be individually used by entrepreneurs who wish to launch their start-up businesses in IT field. The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector