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Business-to-business marketing
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate social responsibility ; More visual features and an update of the B2B Snapshots ; New international examples and case studies including Zara, eBay, DHL, LinkedIn, and the horsemeat scandal ; Includes more extensive online resources including full lecturer materials and further materials for students including web links, links to SAGE journal articles, exam questions and a quizes. The text is relevant to all students taking a university module in B2B marketing at undergraduate or postgraduate levels. It will also be relevant to researchers and practitioners in the area of B2B marketing
Business Is Business
In: Diplomatic history, Band 18, Heft 3, S. 419-419
ISSN: 1467-7709
SSRN
Business Behind Business
35 minute video from the IVMF with a panel discussing the basics of beginning a small business, from networking to keeping operating costs low. Helpful for entrepreneurs just starting their business.
BASE
Fundamentals of Business-to-Business Marketing: Mastering Business Markets
In: Springer Texts in Business and Economics
GIVING BUSINESS THE BUSINESS
In: Dissent: a journal devoted to radical ideas and the values of socialism and democracy, Band 43, Heft 1, S. 33-36
ISSN: 0012-3846
AFTER THE 1994 ELECTION, TWO KINDS OF STORIES BEGAN TO APPEAR DESCRIBING RELATIONS BETWEEN THE NEW REPUBLICAN CONGRESSIONAL MAJORITY AND BUSINESS GROUPS. ONE KIND DEPICTED BUSINESS LEADERS ANTICIPATING TAX RELIEF AND RELAXED REGULATION. AS THE GOP MAJORITY ASSUMED POWER EARLY IN 1995, ACCOUNTS IN THIS VEIN TOLD OF BUSINESS REPRESENTATIVES MOVING AT WILL WITHIN THE CORRIDORS OF POWER, BRAZENLY REWRITING STATUTES IN THEIR FAVOR. THE SECOND TYPE OF ARTICLE PAINTED A DIFFERENT PICTURE. IT PORTRAYED BUSINESS LEADERS AND LOBBYISTS AS ANXIOUS ABOUT THE NEW POLITICAL ORDER CREATED BY THE ELECTION. BUSINESS LEADERS VOICED FEARS THAT REPUBLICAN PLANS, ESPECIALLY THOSE DESIGNED TO REDUCE THE DEFICIT, CUT TAXES, AND SLASH CORPORATE SUBSIDIES, PUT THE LONG-TERM HEALTH OF THE ECONOMY AT RISK. CONCERNS WERE ALSO EXPRESSED OVER THE POLITICAL TACTICS EMPLOYED BY REPUBLICAN LEADERS. ALTHOUGH THE TWO KINDS OF STORIES SEEM AT ODDS, BOTH CAPTURE FACETS OF HOW BUSINESS HAS RESPONDED TO THE REPUBLICAN TRIUMPH.
An anti-business business magazine [Business Week]
In: Policy review: the journal of American citizenship, S. 59-75
ISSN: 0146-5945
The journal of contemporary issues in business and government
ISSN: 1323-6903
Harvard business review on women in business
In: The Harvard business review paperback series
Doing business: comparing business regulations for domestic firms in 190 economies
ISSN: 1729-2638