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In: Cramer-Team
In: Roger Team
In: Contributions in economics and economic history no. 174
In: A bankline publication
In: International Journal of Bank Marketing - Volume 26, Edition 1 v.26
In: The international journal of bank marketing v. 26, no. 1
Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a need to develop knowledge, methods and applicable frameworks to better seize the opportunities that lie ahead
In: DUV
In: Wirtschaftswissenschaft
In: International Journal of Bank Marketing 25, no. 4
A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this