Suchergebnisse

This report synthesizes the technical assistance (TA) "Cambodia Sanitation Marketing" carried out by the World Bank's Water and Sanitation Program (WSP) from July 2011 to February 2015 in support of developing the rural sanitation market in Cambodia. It documents the results and lessons learned and makes recommendations to government on how - with support of development partners – the effectiveness and scale of the sanitation market can be increased to achieve sustainable sanitation outcomes for rural Cambodians. This TA is part of a larger support program to assist the Government of Cambodia, notably the Ministry of Rural Development, to increase access and use of improved sanitation in rural areas of Cambodia. Technical Assistance P132212 is a complementary effort that focusses on strengthening the policy and enabling environment for rural sanitation service delivery at national and sub-national level. The following lessons were learned from the TA: (1) the local private sector has catered more than 50,000 latrines to rural households, (2) the provinces where the TA was taking place experienced an average 10 percentage point increase in overall sanitation access, more than three times the national average increase within the same time period, (3) the increase in sanitation access among the poor was eight percentage point indicating the challenges that the private sector has in reaching the poorer segment of the population, (4) the private sector's revenue was estimated to amount to nearly USD 2.6 million from the sales of the underground latrine core, and (5) more than USD 600,000 was disbursed by two microfinance institutions (MFIs) to nearly 10,000 cash constrained households, enabling them to gain access to improved sanitation.

The subject of research is theoretical aspects of the formation of a marketing strategy for the development of the banking sector. The purpose of the article is aimed at researching existing aspects of marketing strategy formation and determining modern approaches to bank marketing strategy formation based on them. The methodological basis of the study is general scientific and special methods of scientific knowledge used at the empirical and theoretical levels of research: comparative, analytical, selective, dialectical, systemic approach, induction and deduction, generalization. Results of work. The article researches theoretical aspects of formation of marketing strategy of development of banking sector. The scientific concepts are generalized and the essence of the marketing strategy and its peculiarities in the activities of banking institutions are studied, the algorithm for forming an effective marketing strategy of the bank is formed, the role of banking marketing in the formation of the banking strategy in the banking services market is determined. Field of application of results in the activities of banking institutions of Ukraine. Conclusions. Marketing is becoming one of the most important factors of success in banking, along with general management, finance and technology. In this constable, the task of Ukrainian banks is to use the experience already acquired by developed countries. First, it is already proven in practice; the second, will minimize the funds and time for the banking system; thirdly, it can act as a basis for modern methodologies for the development and implementation of marketing strategies in commercial banks.

Seit dem Jahr 2007 kämpfen sowohl Regierungen als auch Unternehmen gegen die Auswirkungen der Finanzkrise. Der daraus resultierende Vertrauensverlust auf Kundenseite in das Bankensystem konnte bis heute nicht aufgefangen werden. Zu dem Vertrauensverlust kommt ein verändertes Verbraucherverhalten hinsichtlich der getätigten Investitionen und der eingegangenen Risiken. Somit hat sich auch das Nachfrageverhalten von Seiten der Kunden verändert. Da davon ausgegangen werden kann, dass eine wechselseitige Beziehung zwischen dem Verhalten der Kunden und der Intensität einer Krise für Banken zu erkennen ist, gilt es in dieser Arbeit zu prüfen, inwieweit Marketingmaßnahmen an existenzbedrohliche Phasen einer Krise unter besonderer Berücksichtigung der Liquiditätskrise angepasst werden können und ob es möglich ist, gezielt Marketingmaßnahmen zu nutzen, um die Intensität der Krisenauswirkungen auf eine Bank abzuschwächen.

This report summarizes the results, lessons and recommendations to the Government of Lao PDR from two Technical Assistance projects (TA) "Supporting Demand Creation for Sanitation through Community Led Total Sanitation" and "Sanitation Marketing in Lao PDR" carried out by the World Bank's Water and Sanitation Program between October 2012 and December 2015. The development objective of the TAs was to increase improved sanitation and hygiene practices and change community behavior to achieve Open Defecation Free (ODF) status at the village level. This report documents the results and lessons learned from the TA program that includes experiences both from government-led rural sanitation service delivery within two provinces in Southern Lao PDR (Champasak and Sekong) , as well as from national-level engagement to strengthen systems, tools and capacity building approaches for scaling-up rural sanitation service delivery. The report makes recommendations to government on how - with the support of development partners – the effectiveness and scale of rural sanitation services can be increased to achieve sustainable sanitation outcomes for the rural population of Lao PDR. It also proposes recommendations for the engagement of the World Bank Water Practice in the sector in support of rural sanitation service delivery, aligned with lending operations,notably the Poverty Reduction Fund (PRF3) and the Health Governance and Nutrition Development Project (HGNDP). In addition a number of important learnings at implementation level are highlighted, so that operational processes can be improved to make last-mile delivery more effective and efficient.