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The goal of the therapeutic contract is to increase the frequency and range of mutual positive reinforcement dispensed by the husband and wife

We investigated the effect of athlete brand image (ABI) on Generation Z's behavioral intentions, when controlling for congruency of advertised products. We are the first to apply the relatively new concept of ABI to the intent of behavior in a specific consumer segment in an East Asian
context. Data from a survey of 563 Korean respondents were analyzed using structural equation modeling. The results show that congruency acted as a mediator in the conceptual model. The findings also suggest that sportsmanship, role model, and relationship effort appeared to be the most important
attributes of ABI. Consequently, athletes and their agents should concentrate on specific attributes to develop stronger brand images. By better understanding the impact of ABI on Generation Z, marketers can effectively target this unique consumer base, which will enable the sustainable development
of the advertising market.

The work is devoted to the study of the impact of external control on the strategies of pollutant discharge enterprises and government regulators in the field of environmental protection. The authors construct a model of the relationship between these entities. It is an evolutionary game in which the players are entities that generate pollutants and the government departments that implement pollution supervision. The choice of strategies of both of these entities and the evolutionary stability of the system controlled by different regulatory efforts, i.e., a third party, are analyzed. The authors then verify the evolutionary paths and evolutionary results of the model under different conditions using simulation analysis based on this model. The conducted research shows that the weak power of third-party supervision is not enough to promote the evolution of the behavioral decisions of the government and enterprises. An appropriate increase in the power of third-party supervision will change the choice of the government and enterprises strategies in the short term; however, due to the mutual influence of the strategies between both sides of the game, in this situation, the evolutionary system does not pursue a stable state. The strong power of third-party supervision will push enterprises to choose a pollution control strategy, change the intensity of government supervision, and replace government supervision to a certain extent. It is an interesting example of modeling the relationship of this system on the basis of evolutionary game theory. The findings can be regarded as a theoretical reference for environmental pollution control of enterprises.

A number of microeconomic choice models are currently applied to demonstrate systematic biases in energy consumer behavior. The models highlight the hidden potential of energy savings from policies that target the so-called behavioral anomalies. Nevertheless, whether these patterns are repeatable or not is not clear, because the efforts to determine the transferability or generalizability of these models are practically nonexistent. This paper uses a unique collection of empirical data from five EU countries collected within the CONSEED project to refine and develop further the standard consumer decision model, validate it for policy purposes, and elaborate on its transferability between countries. The pooled samples allow for a more reliable investigation of the relative importance of the factors influencing consumers' attitudes and beliefs towards energy investment decisions. Based on the statistical tests conducted to evaluate the "transferability" of the pooled models (i.e., the possibility of creating a "universal" model of EE from the pooled model), it can be argued that the models are transferable in specific cases since attitudinal factors and demographic characteristics play a significant role. Although the pooled models are validated, any extrapolation of the abovementioned findings to specific populations in terms of "space" (i.e., country) and "target" (e.g., sectors and technologies) should be approached with caution from a policy perspective.