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This article demonstrates how much can be similar absolutely different areas as politics and economy.Analyzing the approaches to marketing in these areas, you can gather a lot of valuable and useful. The authors discuss the tools of marketing communications, depending on the life cycle of goods and drawa parallel between business and politics. Note that thetools of marketing communications are very numerousand diverse but is most effective at a particular time. Provides specific recommendations on the relevance of tools, aimed at promotion of the goods in the certaintime intervals life cycle. ; Даннаястатьядемонстрирует насколькомогутбыть похожи абсолютно разные области, какэкономика и политика. Анализируя подходы к маркетингу в этих сферах, можно почерпнуть много ценного и полезного. Авторы статьи рассматривают инструменты маркетинговых коммуникаций в зависимости от жизненного цикла «товара» (в данной статье под «товаром» подразумевается не только продукт труда, произведенный для продажи, но и политическая партия или кандидат) и проводят параллель между бизнесом и политикой. Отмечают, что инструментариймаркетинговыхкоммуникацийоченьмногочислен и разнообразен, однако наиболее эффективен в определенныймоментвремени. Даютсяконкретные рекомендации по актуальности инструментария, направленногонапродвижение «товара», вопределенные временные промежутки жизненного цикла.

В статье рассматривается современная культурная политика России в условиях свободы совести и свободы вероисповедания, формирования новой модели отношений государства, общества и религиозных организаций. Анализ правовой базы и механизмов осуществления культурной политики позволил выявить её коммуникационный потенциал в сфере государственно-конфессиональных и межрелигиозных отношений, спрогнозировать ожидаемые результаты реализации поставленных задач в сфере культуры. ; The article deals with the modern cultural politics of Russia in conditions of the freedom of conscience and the freedom of religion, the formation of a new model of interaction of the state, the society and the religious organizations are considered. The analysis of the legal base and mechanisms of realization of cultural politics allows to reveal its communication potential in the sphere of interaction between religious associations and the states, and interreligious relations to predict expected results of the realization of tasks in the sphere of culture.

Секция 7. Коммуникация в социально-гуманитарном знании, экономике, образовании ; Представлен компаративный анализ коммуникаций и политики в сфере образования Беларуси и России в с учетом роста роли религии и религиозного мировоззрения. Показано, что в Беларуси идеология жизнедеятельности государства создает благоприятные условия для подготовки национально ориентированных специалистов. Религиозные институты оказывают существенное влияние на формирование отношений человека к национальному государственному управлению. При этом творчески используются современные технологии коммуникаций и благожелательное отношение государства к участию представителей официально зарегистрированных религиозных организаций в процессах обучения и воспитания. Религиозные институты являются одним из главных факторов социализации, в коммуникациях с людьми апеллируют к культурным традициям, к духовной общности, уважению к ближнему, естественному стремлению человека к справедливости и благополучию. В России существует проблема формулирования объединяющей все социальные слои идеи социально-экономического развития государства и общества. ; Исследование выполнено при финансовой поддержке РФФИ и АНО ЭИСИ в рамках научного проекта № 19-011-31297 ; The comparative analysis of communications and policy in the sphere of education of Belarus and Russia in view of the growing role of religion and religious worldview is presented. It is shown that in Belarus the ideology of the state creates favorable conditions for the training of nationally oriented specialists. Religious institutions have a significant impact on the formation of human relations to national governance. At the same time, modern communication technologies and the benevolent attitude of the state to the participation of representatives of officially registered religious organizations in the processes of education and upbringing are creatively used. Religious institutions are one of the main factors of socialization, in communication with people they appeal to cultural traditions, to spiritual community, respect for the neighbor, the natural human desire for justice and well-being. In Russia there is a problem of formulation of the idea of social and economic development of the state and society uniting all social layers.

Изменение геополитической ситуации, ограничения поставки в Россию стратегически важных технологий, программных продуктов, оборудования и компонент сделали неизбежным переход российской промышленности к более замкнутой стратегии развития с меньшей долей международной кооперации. В условиях вынужденной локализации остро встал вопрос обеспечения технологической самостоятельности при существующих финансовых проблемах. Целью исследования стало определение характера воздействия денежно-кредитной политики на реальный сектор в отечественной экономике для формирования предложений ее оптимизации. В рамках статьи дана оценка состояния денежно-кредитной политики, проанализированы последствия выбора режима таргетирования инфляции Банком России. Исследованы проблемы транспарентности денежно-кредитной политики в экономике России по материалам опросов, научных публикаций, аналитических докладов, стратегических и программных документов. Акцент сделан на изучении статуса национальной валюты, структуры потребительского спроса, предельной склонности к потреблению, экономической активности, инфляционных ожиданий. Раскрыты особенности технологии применения межбанковского кредитования и регулирующего воздействия ЦБ РФ. С позиции кредитного процесса и нормативных условий представлена характеристика тарифной политики банков. Авторами проведена группировка банковских комиссий по принципам разумности и свободы договора, на основе которой могут приниматься решения оценочного характера о деятельности кредитных организаций. Сформулированы предложения для повышения эффективности денежно-кредитной политики, выявлены механизмы усиления ее влияния на экономические процессы, которые обеспечат сбалансированность интересов участников кредитного процесса. ; The change of the geopolitical situation, limiting supplies of many strategically important technologies to Russia, software, equipment, and components made the inevitable transition of Russian industry to a self-contained development strategy with a smaller share of international cooperation. The conditions of forced localization acutely raised the issue of providing technological autonomy under the existing financial problems. Thus, the aim of the paper is to determine the nature of the impact of monetary policy on the real sector of the national economy to formulate the suggestions for its optimization. Forced localization of knowledge-intensive industries should potentially lead to an increase of GDP. Under the market conditions, it was more profitable to purchase at foreign markets and not to engage their organization in Russia because of a high level of capital intensity and risk. The article assesses the state of monetary policy and analyzes the consequences of inflation targeting by the Bank of Russia. The authors study the problems of communication of the monetary policy in the economic policy based on surveys, scientific publications, analytical reports, strategic and program documents. The authors emphasize the status of the national currency, the structure of consumer demand, the marginal propensity to consume, economic activity, and inflation expectations. The authors reveal the features of the interbank lending application and regulatory impact of the Central Bank of Russia. The authors characterize the banks' tariff policy based on the credit process and regulatory environment. The authors carried out the grouping of bank commissions on the principles of rationality and freedom of contract. It is possible to make decisions about the nature of the assessment of credit institutions with such a method. In conclusion, the authors formulate a proposal to improve the effectiveness of monetary policy and identify the mechanisms to enhance its influence on economic processes that will ensure the balance of interests of the participants of the credit process.

This article is devoted to analysis of the values determining features of social relations in modern Belarus. The article considers the basic values of modern Belarusian society: family, communication, tolerance, politics. The article presents the results of a national survey conducted by the Center of Sociological and Political Studies of the Belarusian State University (Belarus, Minsk). The author pays attention to especial place of the values in social capital context. For this reason the role of sociophilosophical expertise of possible models and priorities of modern sociodynamics is increased. = Статья посвящена анализу ценностей, определяющих специфику социальных отношений в современной Беларуси. В статье рассматриваются базовые ценности современного белорусского общества: семья, коммуникация, толерантность, политика. Приводятся результаты национального опроса, проведенного Центром социологических и политических исследований Белорусского государственного университета (Республика Беларусь, г. Минск). Автор обращает внимание на включенность ценностей в контекст социального капитала. Ввиду этого возрастает роль социально-философской экспертизы возможных моделей и приоритетов современной социодинамики.

Political processes in the modern world cannot be considered in isolation from the mass media, the role and importance of which are indisputable. In this regard, the topic of mediatization of the political sphere has taken an important place in scientific research, which analyzes the problems of interaction of politics with information and communication channels. The expansion of the networks and the improvement of information and communication technologies open up prospects for a higher level of integration of politics and mass media. The arsenal of this integration is being replenished with new ways and forms of interaction that strengthen the mutual influence of mass media and politics. This process is further enhanced by new media, such as social networks, the blogosphere, podcasts, which are beginning to play an important communicative role in society. The mediatization of politics in the digital age leads to the ordering of information by group interests, acts as a filter on the way of spreading unacceptable information. It creates a space where the audience receives information about politics in an adapted form, with symbols, etc. Thus, political media communications in the digital age do not only record and analyze political processes, but also directly affect them. These channels play an important role in the process of political socialization of the individual, in the formation of public opinion regarding the events of the political life of society, which actualizes the study of problems in the field of interaction between politics and mass media. ; Политические процессы в современном мире нельзя рассматривать в отрыве от средств массовой коммуникации, роль и значение которых неоспоримы. В связи с этим тема медиатизации политической сферы начинает занимать важное место в научных исследованиях, в которых анализируются проблемы взаимодействия политики с информационными и коммуникационными каналами. Расширение сети и совершенствование информационно-коммуникационных технологий открывает перспективы для ...

The object of this master thesis is contemporary museum communication and representation. The goal of the thesis – to study the features of communication and identify perspective approaches to representation in the activities of contemporary Jewish museums in Central and Eastern Europe by the case of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow, as well as to develop recommendations for the Museum of Jewish History and Culture of Belarus. Main tasks of the thesis: to consider the essential characteristics of museum communication, its structure, the concept of strategies; to develop the author's methodology of contemporary museum communication strategies research for further study of selected cases; to conduct a methodological analysis of the case of the Jewish Museum Berlin; to conduct a methodological analysis of the case of the Jewish Museum and Tolerance Center in Moscow; to reveal the problems of the development of Jewish heritage in Belarus in the context of the country's politics of memory; to identify perspective communication strategies and representation approaches for the Museum of Jewish History and Culture of Belarus. The usage of such methods as a theoretical analysis, description, case study, field observation, expert online interview, focus group, synthesis and generalization led to a conclusion that emerging in the 60s of the XX century, the theory of museum communication is actively developing during the 1960s – 1990s, radically transforming the face of the museum. It becomes a cultural institution in which its two most important functions harmoniously coexist – storage and communication. However, henceforth the emphasis in museum activity is placed on mutual dialogical relations with its visitor, which are realized through the museum exhibition. The development receives the museum exhibition designing, which has the goal of helping to uncover the meanings laid down in the exhibition, as well as sociological and psychological researches that help the museum to better understand its audiences. Museum communication, as a result, becomes one of the most important theoretical aspects of museology as an independent scientific discipline, determining the perspective of its evolution to this day. The variety of communication processes of the contemporary museum is a set of tools for the implementation of cultural communication, and the principles of their development are nothing else than strategies for the museum's communication processes designed to construct specific working methods. Understanding the specifics of the communication processes of the contemporary museum made it possible to develop on the basis of the communication model of H. D. Lasswell an author's methodology, which was subsequently used to analyze the cases of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow. According to the results of the study, was determined the role of these museums as the agents of the historical and cultural policies of their states – Germany and Russia, acting as tools aimed at solving the urgent problems of a particular society. For Germany – overcoming the country's difficult national-socialist past, and for Russia – determining the problem of maintaining the unity of society in the ethnocultural diversity of a multinational state. Being aimed at such tasks, communication of both museums was physically expressed in costly but well-designed representational solutions, the specificity of which is in the need to conduct a dialogue with an audience that has low knowledge in the field of Jewish history and culture, as well as the complexity of the problematics of museums. Based on the conclusion about the significant role of state historical and cultural policies in the activities of the contemporary Jewish museum in Central and Eastern Europe, it was decided to conduct an in-depth analysis of the features of the politics of memory in Belarus, according to which it became known that in the context of the problematic processes of independence in Belarus, attention of the state turns to consolidation of the nation, which pushes into the background the need to preserve the memory of its ethnocultural communities. Thus, the preservation of the Jewish heritage of Belarus is an "external" problem in relation to the national discourse of the state, remaining on the periphery of its memory practices. These trends have a direct impact on the activities of the Museum of Jewish History and Culture of Belarus, forming a field of interconnected problems around it, which was identified through the study of the museum's case on the basis of the previously developed methodology. From the standpoint of identified problems in the development of the Museum of Jewish History and Culture of Belarus, as well as the results of the whole study, was made an attempt to identify perspective communication strategies and approaches to representations of the Museum of Jewish History and Culture of Belarus that are recommendatory by their nature.

The object of this master thesis is contemporary museum communication and representation. The goal of the thesis – to study the features of communication and identify perspective approaches to representation in the activities of contemporary Jewish museums in Central and Eastern Europe by the case of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow, as well as to develop recommendations for the Museum of Jewish History and Culture of Belarus. Main tasks of the thesis: to consider the essential characteristics of museum communication, its structure, the concept of strategies; to develop the author's methodology of contemporary museum communication strategies research for further study of selected cases; to conduct a methodological analysis of the case of the Jewish Museum Berlin; to conduct a methodological analysis of the case of the Jewish Museum and Tolerance Center in Moscow; to reveal the problems of the development of Jewish heritage in Belarus in the context of the country's politics of memory; to identify perspective communication strategies and representation approaches for the Museum of Jewish History and Culture of Belarus. The usage of such methods as a theoretical analysis, description, case study, field observation, expert online interview, focus group, synthesis and generalization led to a conclusion that emerging in the 60s of the XX century, the theory of museum communication is actively developing during the 1960s – 1990s, radically transforming the face of the museum. It becomes a cultural institution in which its two most important functions harmoniously coexist – storage and communication. However, henceforth the emphasis in museum activity is placed on mutual dialogical relations with its visitor, which are realized through the museum exhibition. The development receives the museum exhibition designing, which has the goal of helping to uncover the meanings laid down in the exhibition, as well as sociological and psychological researches that help the museum to better understand its audiences. Museum communication, as a result, becomes one of the most important theoretical aspects of museology as an independent scientific discipline, determining the perspective of its evolution to this day. The variety of communication processes of the contemporary museum is a set of tools for the implementation of cultural communication, and the principles of their development are nothing else than strategies for the museum's communication processes designed to construct specific working methods. Understanding the specifics of the communication processes of the contemporary museum made it possible to develop on the basis of the communication model of H. D. Lasswell an author's methodology, which was subsequently used to analyze the cases of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow. According to the results of the study, was determined the role of these museums as the agents of the historical and cultural policies of their states – Germany and Russia, acting as tools aimed at solving the urgent problems of a particular society. For Germany – overcoming the country's difficult national-socialist past, and for Russia – determining the problem of maintaining the unity of society in the ethnocultural diversity of a multinational state. Being aimed at such tasks, communication of both museums was physically expressed in costly but well-designed representational solutions, the specificity of which is in the need to conduct a dialogue with an audience that has low knowledge in the field of Jewish history and culture, as well as the complexity of the problematics of museums. Based on the conclusion about the significant role of state historical and cultural policies in the activities of the contemporary Jewish museum in Central and Eastern Europe, it was decided to conduct an in-depth analysis of the features of the politics of memory in Belarus, according to which it became known that in the context of the problematic processes of independence in Belarus, attention of the state turns to consolidation of the nation, which pushes into the background the need to preserve the memory of its ethnocultural communities. Thus, the preservation of the Jewish heritage of Belarus is an "external" problem in relation to the national discourse of the state, remaining on the periphery of its memory practices. These trends have a direct impact on the activities of the Museum of Jewish History and Culture of Belarus, forming a field of interconnected problems around it, which was identified through the study of the museum's case on the basis of the previously developed methodology. From the standpoint of identified problems in the development of the Museum of Jewish History and Culture of Belarus, as well as the results of the whole study, was made an attempt to identify perspective communication strategies and approaches to representations of the Museum of Jewish History and Culture of Belarus that are recommendatory by their nature.

The purpose of this article is an attempt to define general and great in the public administration and political communication based on the disclosure of their symbolic nature. The specificity of public administration as a political-communication process are defined. The public administrative aspect of symbolic modus of politics are disclosed. Been defined on this basis, the role and place of state protocol and ceremony as a symbolic structure of policy and component of public administration in the system of political communication. Сoncluded that resolve the conflict between openness and publicity of modern politics can protocol and ceremonial as a set of strict regulation and standards adopted by the rules of conduct of officials in the official activities. ; Выявлена специфика государственного управления как политико-коммуникативного процесса.Раскрыты публично-административные аспекты символического модуса политики. Определены место и роль государственного протокола и церемониала как символической структуры политики и компоненты государственного управления в системе политической коммуникации ; Виявлена специфіка державного управління як політико-комунікативного процесу. Розкрити публічно-адміністративні аспекти символічного модусу політики. Визначені місце і роль державного протоколу та церемоніалу як символічної структури політики та компоненти державного управління в системі політичної комунікації.

Following the great emphasis scholars make on cityscape, it is legit to examine also the political aspects of living in the urban space. According to Jacques Rancière's notion of «politics» as the communicative confrontation of ideological constructs and social hierarchies, one can assume that the urban space is not homogenous. It is quite natural that the cityscape is usually fractioned: the can be zones of economic wealth, jurisdictions of city-planning regulation or even everyday beliefs of «good» and «bad» places. Besides, every social group existing in the city, being taken separately is the case for study. Nevertheless, in the political context the hierarchical system of the cityscape can be seen as more than mere combination of diverse economies. Hence, political zoning can be understood as the representation of the otherness constructed through negation of the communicative frames, which also creates its very own ideology. In the report are presented some examples of such phenomenon. Among them are: the reunification of ones divided Berlin, the notion of «safe space», spatial representations of political opposition in Russia et cetera. ; В связи с растущим интересом исследователей к городской среде актуализируются вопросы, связанные с политическими аспектами жизни в урбанизированном пространстве. Опираясь на понятие «политики» как коммуникативного противостояния идеологических конструктов и социальных иерархий, введенного Жаком Рансьером, имеет смысл предположить, что городское пространство не является однородным. Для города естественно разделение на зоны экономического благосостояния, действительных градостроительных регламентов, а также общебытовое различение «хороших» и «плохих» мест. Кроме того, предполагается, что урбанизированное пространство включает в себя множество непохожих социальных групп, каждая часть которого будучи локализованной представляет собой отдельный кейс. Тем не менее, в контексте политики город, как иерархическая система, представляет собой нечто большее, чем сумма включенных в городское пространство экономий. Политическое зонирование городского пространства является воплощением инаковости, конструируемой посредством отрицания коммуникативных рамок, на чем строится также собственная идеология. В статье рассматриваются примеры политического зонирования городского ландшафта. Среди них: проекты преобразования посткоммунистического Берлина, идеи «безопасного пространства», предлагаемые в публичной политической жизни США в связи с рядом произошедших преступлений от «эпидемии насилия» в американских университетах и до массовых стрельб в школах, а также примеры «работы с пространством» в отечественной политической жизни.