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This timely and engaging book addresses communicative issues that arise when science and technology travel across socio-cultural boundaries. The authors discuss interactions between different scientific communities; scientists and policy-makers; science and the public; scientists and artists; and other situations where science clashes with other socio-cultural domains. The volume includes theoretical proposals of how to deal with intercultural communication related to science and technology, as well as rich case studies that illustrate the challenges and strategies deployed in these situations. Individual studies explore Europe, Latin America, and Africa, thus including diverse Global North and South contexts.

Style of story found to be less important than whether content is perceived as relevant in determining whether or not reader would stop to think about it.

We report on the Teaching Responsible Communication of Science project at Iowa State University. This NSF-supported work will produce nine case studies focusing on the ethical challenges that arise when scientists communicate with the public. These case studies promise to add a normative dimension to the practical communication training offered to scientists, while at the same time contributing a rhetorical perspective to the interdisciplinary scholarship on science communication.

We report on the Teaching Responsible Communication of Science project at Iowa State University. This NSF-supported work will produce nine case studies focusing on the ethical challenges that arise when scientists communicate with the public. These case studies promise to add a normative dimension to the practical communication training offered to scientists, while at the same time contributing a rhetorical perspective to the interdisciplinary scholarship on science communication.

Science communication research : themes and challenges / Massimiano Bucchi and Brian Trench -- Popular science books : from public education to science bestsellers / Alice Bell and Jon Turney -- Science journalism : prospects in the digital age / Sharon Dunwoody -- Science museums and centres : evolution and contemporary trends / Bernard Schiele 5. Public Relations in Science : Managing the Trust Portfolio / Rick E. Borchelt and Kristian H. Nielsen -- Scientists as public experts : expectations and responsibilities / Hans Peter Peters -- Scientists in popular culture : the making of celebrities / Declan Fahy and Bruce Lewenstein -- Science and technology in film : themes and representations / David A. Kirby -- Environmentalists as communicators of science : advocates and critics / Steven Yearley -- Publics and their participation in science and technology : changing roles, blurring boundaries / Edna F. Einsiedel -- Public understanding of science : survey research around the world / Martin W. Bauer and Bankole A. Falade -- Risk, science and public communication : third-order thinking about scientific culture / Alan Irwin -- Engaging in science policy controversies : insights from the US climate change debate / Matthew C. Nisbet -- Communicating the social sciences : a specific challenge? / Angela Cassidy -- Health campaign research : enduring challenges and new developments / Robert A. Logan -- Global spread of science communication : institutions and practices across continents / Brian Trench and Massimiano Bucchi, with Latifah Amin, Gultekin Cakmakci, Bankole A. Falade, Arko Olesk, Carmelo Polino -- Assessing the impact of science communication : approaches to evaluation / Federico Neresini and Giuseppe Pellegrini

Abstract: The set of rhetorical engagements in science, technology and medicine presented at the 2013 ARST preconference panel provide case studies of the value the rhetorician offers science outreach programs. As an invited respondent from the scientific community, I took this opportunity to provide a critical perspective to the panel. In my opinion, the rhetorical contributions the panelists delivered through their collaborations with scientists make a compelling case for strategically incorporating more practitioners in the science outreach workforce.