Suchergebnisse

Political communication is an interactive process concerning the transmission of information among politicians, the news media, and the public. We can identify three distinct stages in the evolution of political communications – premodern, modern and pastmodern, which simultaneously transformed political organizations, the news media and the electorate. In the premodern stage, much political communication was subordinate to relatively strong and stable political institutions and beliefs. In the modern, faced with a more mobile electorate, the parties increasingly professionalized and adapted their communications to the news values and formats of limited-channel television. Postmodern – still emerging stage of political manipulation with media abundance. Political manipulation is a type of message aimed at influencing the opinions or behavior of people. Often, instead of impartially providing information, political manipulation can be deliberately misleading, or use fallacies, which, while sometimes convincing, are not necessarily valid. The object of this master job is manipulation in political communication. The main goal of this master job: to analyse the process of manipulation in political communication and explore specific tools of manipulation. The main problem of political communication is that politicians no longer formulate their policies on grounds of principle and rational argument, but do so in consideration of the perceived need to "play well" in the media, and to please of public opinion. In other words we can say that politicians trying to manipulate on the political communication stage. The main conclusion of this job: how often people come to know about manipulation of politicians and news media, how often they are exposed and themselves become part of the evidence and information on which people make their political judgements.

Political communication is an interactive process concerning the transmission of information among politicians, the news media, and the public. We can identify three distinct stages in the evolution of political communications – premodern, modern and pastmodern, which simultaneously transformed political organizations, the news media and the electorate. In the premodern stage, much political communication was subordinate to relatively strong and stable political institutions and beliefs. In the modern, faced with a more mobile electorate, the parties increasingly professionalized and adapted their communications to the news values and formats of limited-channel television. Postmodern – still emerging stage of political manipulation with media abundance. Political manipulation is a type of message aimed at influencing the opinions or behavior of people. Often, instead of impartially providing information, political manipulation can be deliberately misleading, or use fallacies, which, while sometimes convincing, are not necessarily valid. The object of this master job is manipulation in political communication. The main goal of this master job: to analyse the process of manipulation in political communication and explore specific tools of manipulation. The main problem of political communication is that politicians no longer formulate their policies on grounds of principle and rational argument, but do so in consideration of the perceived need to "play well" in the media, and to please of public opinion. In other words we can say that politicians trying to manipulate on the political communication stage. The main conclusion of this job: how often people come to know about manipulation of politicians and news media, how often they are exposed and themselves become part of the evidence and information on which people make their political judgements.

This article tries to highlight the factor of national identity in the theoretical framework of country branding, introducing the term of "articulation", in process of which the intangible national identity is transformed into the place identity. Japanese Nihon(jin)ron, being the integral part of Japanology or Japanese studies, participates as an important part of this process, and is utilised by the Japanese government for the purposes of country branding. One of the peculiarities and successful aspects of Japanese country branding could be the systematic and centralised management of both the inner and worldwide resources on Japan, what makes Japanese studies not the chaotic set of information ( as it is in majority of countries), but a controllable phenomenon.

This article tries to highlight the factor of national identity in the theoretical framework of country branding, introducing the term of "articulation", in process of which the intangible national identity is transformed into the place identity. Japanese Nihon(jin)ron, being the integral part of Japanology or Japanese studies, participates as an important part of this process, and is utilised by the Japanese government for the purposes of country branding. One of the peculiarities and successful aspects of Japanese country branding could be the systematic and centralised management of both the inner and worldwide resources on Japan, what makes Japanese studies not the chaotic set of information ( as it is in majority of countries), but a controllable phenomenon.

This article tries to highlight the factor of national identity in the theoretical framework of country branding, introducing the term of "articulation", in process of which the intangible national identity is transformed into the place identity. Japanese Nihon(jin)ron, being the integral part of Japanology or Japanese studies, participates as an important part of this process, and is utilised by the Japanese government for the purposes of country branding. One of the peculiarities and successful aspects of Japanese country branding could be the systematic and centralised management of both the inner and worldwide resources on Japan, what makes Japanese studies not the chaotic set of information ( as it is in majority of countries), but a controllable phenomenon.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

The article discusses the issues of political competence, political activity and political communication in Lithuania. The concept of political competence is operationalized and measured in terms of threefold sub-levels: the level of political information, the congruence between the perception of left-right wing politics, and self-placement on the left-right wing political scale together with the actual voting preferences. Analysis revealed the dependence of the level of political competence upon demographic criteria and personal values. The main problem is incompatibility between the level of political competence and political activity. The most active citizens do not necessarily have substantial political knowledge while the most competent citizens often abstain from active civic and political involvement.

The article discusses the issues of political competence, political activity and political communication in Lithuania. The concept of political competence is operationalized and measured in terms of threefold sub-levels: the level of political information, the congruence between the perception of left-right wing politics, and self-placement on the left-right wing political scale together with the actual voting preferences. Analysis revealed the dependence of the level of political competence upon demographic criteria and personal values. The main problem is incompatibility between the level of political competence and political activity. The most active citizens do not necessarily have substantial political knowledge while the most competent citizens often abstain from active civic and political involvement.

The article discusses the issues of political competence, political activity and political communication in Lithuania. The concept of political competence is operationalized and measured in terms of threefold sub-levels: the level of political information, the congruence between the perception of left-right wing politics, and self-placement on the left-right wing political scale together with the actual voting preferences. Analysis revealed the dependence of the level of political competence upon demographic criteria and personal values. The main problem is incompatibility between the level of political competence and political activity. The most active citizens do not necessarily have substantial political knowledge while the most competent citizens often abstain from active civic and political involvement.

This scientific report overviews the most important results and achievements of the scientific research fulfilled by the political scientists group of the VMU cluster "European public space: politics, communication, discourse" in 2012. Within the analyzed period of time 3 important scientific groups' projects were implemented and two of them were devoted to the analysis of Lithuania's national identity construction and the influencing factors. The genesis of 9 selected political initiatives (non-electoral campaigns) of 2006-2011 in Lithuania were also examined by making media monitoring in 5 main Lithuania's internet media portals. Furthermore, in 2012 four scientific dissertations were finalized and successfully defended. Therefore the scientific group of political science researchers of the cluster made an amount and enriching research and published over 15 scientific articles in 2012.

This scientific report overviews the most important results and achievements of the scientific research fulfilled by the political scientists group of the VMU cluster "European public space: politics, communication, discourse" in 2012. Within the analyzed period of time 3 important scientific groups' projects were implemented and two of them were devoted to the analysis of Lithuania's national identity construction and the influencing factors. The genesis of 9 selected political initiatives (non-electoral campaigns) of 2006-2011 in Lithuania were also examined by making media monitoring in 5 main Lithuania's internet media portals. Furthermore, in 2012 four scientific dissertations were finalized and successfully defended. Therefore the scientific group of political science researchers of the cluster made an amount and enriching research and published over 15 scientific articles in 2012.

This scientific report overviews the most important results and achievements of the scientific research fulfilled by the political scientists group of the VMU cluster "European public space: politics, communication, discourse" in 2012. Within the analyzed period of time 3 important scientific groups' projects were implemented and two of them were devoted to the analysis of Lithuania's national identity construction and the influencing factors. The genesis of 9 selected political initiatives (non-electoral campaigns) of 2006-2011 in Lithuania were also examined by making media monitoring in 5 main Lithuania's internet media portals. Furthermore, in 2012 four scientific dissertations were finalized and successfully defended. Therefore the scientific group of political science researchers of the cluster made an amount and enriching research and published over 15 scientific articles in 2012.