LOBBYISTS: TECHNIQUES OF THE POLITICAL `INSIDERS'
In: Parliamentary affairs: a journal of representative politics, Band 45, Heft 2, S. 220-232
ISSN: 0031-2290
TO MANY POLITICAL COMMENTATORS, `LOBBYING' IS STILL VIEWED AS ESSENTIALLY AN ALIEN CONCEPT. NEVERTHELESS, COMMERCIAL LOBBYING COMPANIES HAVE SUCCESSFULLY MARKETED THEMSELVES THROUGHOUT THE 1980S AS EXPERTS INN PARLIAMENTARY PROCEDURE AND INFORMED OBSERVERS OF THE WIDER POLITICAL PROCESS. THEIR SUCCESS CAN IN LARGE PART BE ATTRIBUTED TO THE PERSONNEL INVOLVED AND IN PARTICULAR THE BACKGROUNDS OF KEY COMPANY EMPLOYEES. AFTER AN EXAMINATION OF THESE LOBBYING COMPANIES, THIS ARTICLE CONCLUDES THAT WHILE THE REALITY BEHIND MUCH OF THE LOBBYING INDUSTRY'S ACTIVITY IN BRITAIN IS OPEN TO QUESTION AND INVESTGATION, MUCH OF THEIR ACTIVITY IN BRITAIN REMAINS SURPRISINGLY MUNDANE, AND LARGELY UNRECOGNIZABLE FROM THE SENSATIONALIST LOBBYIST EXCESSES SO OFTEN PORTRAYED IN THE MEDIA.