The article gives a review of the scientific conference 'Culture, Consumption and Economics of Creativity: Philosophical, Sociological and Communicative Aspects' held at the Lithuanian Academy of Sciences. The text represents the course of the conference, the main thoughts of speakers, and some moments of discussion. Main topics analysed by the speakers of the conference were the following: consumption and creative society, consumer culture, creative industries and economics of creativity, social partnership in creative clusters, relationship between politics and culture, dialectics of culture and con-sumption, relationship between culture and economy, contradictions between creativity and economic sustainability; relations between capitalism, rationality and secularization; quarantgressions of frontiers of public and private, culture of consumption under conditions of pandemic coronavirus, the consumption of virtual culture and other.
The article gives a review of the scientific conference 'Culture, Consumption and Economics of Creativity: Philosophical, Sociological and Communicative Aspects' held at the Lithuanian Academy of Sciences. The text represents the course of the conference, the main thoughts of speakers, and some moments of discussion. Main topics analysed by the speakers of the conference were the following: consumption and creative society, consumer culture, creative industries and economics of creativity, social partnership in creative clusters, relationship between politics and culture, dialectics of culture and con-sumption, relationship between culture and economy, contradictions between creativity and economic sustainability; relations between capitalism, rationality and secularization; quarantgressions of frontiers of public and private, culture of consumption under conditions of pandemic coronavirus, the consumption of virtual culture and other.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Excessive consumption of alcoholic beverages is a very sensitive issue for the Lithuanian society. The World Health Organization and the European Union Commission are reporting data of high concern – Lithuania is predominantly the country with the highest rates of alcoholism. The government has adopted amendments to the law from 2018 to 2020 which restrict trade time, legal age of purchasing and drinking alcohol, and alcohol advertising. This regulation applies to all people, regardless of consumer behavior. For long-term results, it is expedient to supplement these restrictive provisions with policy measures that motivate a reduction in alcohol consumption. Therefore, it is necessary to study the habits, the environment and the causes of alcohol consumption.This article presents the results of a study conducted by scientists from the Faculty of Economics of Vilnius University (VU) and representatives of the Lithuanian Confederation of Business (LVK) in December 2016. The purpose of the study is to identify the groups of alcohol beverage users and investigate their consumption behavior. The presented insights delve into three aspects of alcohol consumption: 1) Alcohol consumption and frequency; 2) Consumption habits and conditions; 3) Consequences of consumption. The findings of the survey are compared with the published data of other institutions. The survey analysis revealed that a half of all moderate alcohol consumers drink less than one quarter (23%) of the total one week alcohol volume, while 10% of the most consuming respondents drink more than one third (37%). The patterns and environments of the excluded groups vary, but alcohol is mostly used in a closed home environment with friends, relatives and collaborators.
Today's globalized world characterized by of permanent change here advertisement has become a powerful mass media, influencing not only economics, but also other different aspects of social life. This article attempts to trace the impact of advertising and it's power for both society and the individual and the consequences of this process on the development of the whole humanity. Increasingly formed centers of power in mass media, including advertising, and uses as a powerful ideological and political instrument of their pragmatic goals. Faced with such a one-day action here and now and behavioral paradigm, society increasingly find themselves at an impasse. This puts it increasingly urgent questions of responsibility and security, without which the decision can not be further positive development of civilization. Therefore, it is necessary to present the public to understand the social and cultural context of this phenomenon both negative as well as positive aspects and their impact on society. Various methodological and artistic insights help article analyzes the impact of advertising on the essence and power, which unfolds through advertising, as metaphors era, social be. This allows the author's opinion, the advertising and the PHENOMENON trace it sugestionuojantį lying and forming potential, which can replace the use of non-only those unwanted or other course of events, but also to develop a new paradigm for the positive development of society.
Today's globalized world characterized by of permanent change here advertisement has become a powerful mass media, influencing not only economics, but also other different aspects of social life. This article attempts to trace the impact of advertising and it's power for both society and the individual and the consequences of this process on the development of the whole humanity. Increasingly formed centers of power in mass media, including advertising, and uses as a powerful ideological and political instrument of their pragmatic goals. Faced with such a one-day action here and now and behavioral paradigm, society increasingly find themselves at an impasse. This puts it increasingly urgent questions of responsibility and security, without which the decision can not be further positive development of civilization. Therefore, it is necessary to present the public to understand the social and cultural context of this phenomenon both negative as well as positive aspects and their impact on society. Various methodological and artistic insights help article analyzes the impact of advertising on the essence and power, which unfolds through advertising, as metaphors era, social be. This allows the author's opinion, the advertising and the PHENOMENON trace it sugestionuojantį lying and forming potential, which can replace the use of non-only those unwanted or other course of events, but also to develop a new paradigm for the positive development of society.
Today's globalized world characterized by of permanent change here advertisement has become a powerful mass media, influencing not only economics, but also other different aspects of social life. This article attempts to trace the impact of advertising and it's power for both society and the individual and the consequences of this process on the development of the whole humanity. Increasingly formed centers of power in mass media, including advertising, and uses as a powerful ideological and political instrument of their pragmatic goals. Faced with such a one-day action here and now and behavioral paradigm, society increasingly find themselves at an impasse. This puts it increasingly urgent questions of responsibility and security, without which the decision can not be further positive development of civilization. Therefore, it is necessary to present the public to understand the social and cultural context of this phenomenon both negative as well as positive aspects and their impact on society. Various methodological and artistic insights help article analyzes the impact of advertising on the essence and power, which unfolds through advertising, as metaphors era, social be. This allows the author's opinion, the advertising and the PHENOMENON trace it sugestionuojantį lying and forming potential, which can replace the use of non-only those unwanted or other course of events, but also to develop a new paradigm for the positive development of society.
Today's globalized world characterized by of permanent change here advertisement has become a powerful mass media, influencing not only economics, but also other different aspects of social life. This article attempts to trace the impact of advertising and it's power for both society and the individual and the consequences of this process on the development of the whole humanity. Increasingly formed centers of power in mass media, including advertising, and uses as a powerful ideological and political instrument of their pragmatic goals. Faced with such a one-day action here and now and behavioral paradigm, society increasingly find themselves at an impasse. This puts it increasingly urgent questions of responsibility and security, without which the decision can not be further positive development of civilization. Therefore, it is necessary to present the public to understand the social and cultural context of this phenomenon both negative as well as positive aspects and their impact on society. Various methodological and artistic insights help article analyzes the impact of advertising on the essence and power, which unfolds through advertising, as metaphors era, social be. This allows the author's opinion, the advertising and the PHENOMENON trace it sugestionuojantį lying and forming potential, which can replace the use of non-only those unwanted or other course of events, but also to develop a new paradigm for the positive development of society.
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
Contemporary international trademark management SUMMARY The objective of this master work is to analyze the globalization economy and how it influences the strategic trademark management, to show the main tendencies and effects of it. The chosen approach is the analysis of the trademark management aspects, such as global society, economical infrastructure and technological development of the market. This master work is written to show the most important evolution tendencies in the World, which influence international trademarks. Globalization and rapid Information Technology development are main reasons for trademarks becoming of a great importance. Present market situation show us that companies need to know, how to manage trademarks, and be able to leverage global markets and in this way to gain competitive advantages. It is one of the few strategic assets available to the company that can provide a long-lasting competitive advantage. There is also rediscovered that the best kind of loyalty is brand loyalty, not price loyalty or bargain loyalty, because in our materialistic societies, people want to give meaning to their consumptions. So, in this way, only brand that add value to the product and tell a story about the consumer, or situate their consumption in a ladder of immaterial values, can provide this meaning. Trademark management means systematic creation, processing, controlling and distribution of it, competence and expertise within the producer. The main features of the global trademark management are its innovative nature, openness, visual and dynamic. Consumers evaluate trademarks according to their image, value, notoriety, loyalty, because it expresses the main aim the trademark management – creating identity and unique. Trademark management is not the new sphere to the market. But now it has taken the main position in the World's political, economical, social, cultural evolution. It is caused by the informational, technological, innovations environment. Integrating into the global market, made the greatest influence national countries economical situation, it's trademark's management processes. Earlier they were concentrated on the local, national aspects, and now they have to be renewed with the international, global ones which give new potential for effective cooperation between: economics and science, public and private sectors all over the world. Trademark management plays an essential role in all global markets supporting new systems for business, social life, culture, increasing the effectiveness of the country's economy.
Common excise tax system is rather new in the European Union, therefore it is not widely explored – there is almost no literature in Lithuanian or foreign languages. This is a relevant thesis as excise taxes is an important source of state revenue collection and harmonisation at the level of the European Union affects not only common market but also economics and budget of separate Member States. Excise is an indirect tax of consumption by which specifix products (alcohol, manufactured tobacco, energy products, etc.) are levied. Excise taxation reasons, taxes' harmonisation premises and excise tax harmonisation in the European Union are briefly discussed in this master thesis. Excise tax in the European Union is discussed – what particular products, where and when products are levied (principle of levying in the place, not principle of origin is applied to excise tax). It is also analysed who has obligation to pay excise tax, what minimum excise tarifs in the European Union are and what tarifs are chosen by separate Member States. Conveyance of excise products, administrative cooperation between Member States in the field of excise is also discussed in this master thesis. Conclusions are provided at the end of the master thesis. The master thesis analyses and compares legal acts of the European Union and the Republic of Lithuania regulating excise taxation, provides examples of the practice of the European Court of Justice. There also analysed newest proposals on ammendment of legal acts of the European Union and the Republic of Lithuania, various opinions are provided as well as the authoress' estimation thereof.
