Suchergebnisse

Društveno odgovorno poslovanje (DOP) definira se kao inteligentna i objektivna briga poduzeća za dobrobit društva što ograničava ponašanje pojedinaca i korporacija od krajnje destruktivnih aktivnosti, bez obzira na to koliko one brzo bile profitabilne te vodi u smjer pozitivnih doprinosa dobru ljudi što može biti definirano na različite načine. Nadalje, DOP podrazumijeva politike i programe privatnih poduzeća koji idu izvan zakonskih obveza kao odgovor na pritiske javnosti i očekivanja društva te podrazumijeva pažnju s kojom se na etičan i društveno odgovoran način odnosimo prema interesno-utjecajnim skupinama koje se nalaze izvan, ali i unutar organizacije. U ovom radu pokušat će se sagledati važnost i značenje termina društveno odgovorno poslovanje poduzeća onako kako ga opisuju brojne definicije koje upućuju da se uz ispunjavanje zakonskih obveza, u osnovi radi o investiranju u ljudski kapital, okoliš i odnose s okolinom ad intra i ad extra, a u fokusu rada bit će eksterni elementi i doprinosi društveno odgovornom poslovanju poput kulturoloških, religijski i ekoloških doprinosa i zahtjeva. Na temelju ukratko predstavljenih kulturoloških, religijskih i ekoloških doprinosa i zahtjeva, zaključak rada pokušat će ponuditi smjernice za što je moguće kvalitetniju implementaciju društveno odgovornog poslovanja u jedno društvo. ; Corporate social responsibility (CSR) is defined as an intelligent and objective concern of a company for the wellbeing of a society which limits the behavior of individuals as well as corporations from highly destructive activities, regardless of their profit-making potential. It should lead into the direction of positive contributions to the welfare of people, which can be specified in different ways. In addition, CSR implies private companies' policies and programmes which go beyond the legal obligations as a response to public pressure and expectations of society and entails ethical as well as socially responsible attention to interest groups which are both outside and inside an organization. In this paper we will try to consider the importance and meaning of the corporate social responsibility within one company in the way it has been described in numerous definitions in which it was pointed that along with the fulfillment of the legal obligations it is actually about the investment in human capital, environment, and relationships with environment ad intra and ad extra. Our focus will be on the external elements and the contributions to the corporate social responsibility such as cultural, religious, and ecological contributions and demands. On the basis of briefly presented cultural, religious, and ecological contributions and demands, in the conclusion of this paper, we will try to offer directions for high-quality implementation of corporate social responsibility into a society.

Članak nastoji prikazati polazišta za tumačenje transformacije humanitarnog rada i oprimjeriti prakse koje upućuju na njegovu profesionalizaciju i izgradnju bliskog odnosa s područjem političkog djelovanja. Zasnovan kao filantropijski projekt i imperativ o spašavanju života i/ili reduciranju patnje, u posljednjih nekoliko desetljeća humanitarizam je formalizirao koncept pružanja pomoći i počeo se manifestirati u aspektima tipičnima za poslovnu i korporacijsku kulturu. Prakse profesionalizacije i odnos između dva pojma koji ostavljaju dojam suprotstavljenih varijanti shvaćanja humanitarnog rada – pomoć i posao – problematiziraju se na osnovi etnografije rada i analize intervjua provedenih s humanitarnim radnicima iz izbjegličkog kampa u Slavonskom Brodu. ; This paper will present the starting points for the interpretation of the transformation of humanitarian work, along with providing examples indicative of its professionalisation and the close relationship it has developed with the domain of political activity. Originally conceived as a philanthropic project and based around the imperative of saving lives and/or reducing suffering, humanitarianism has formalised the concept of providing aid in the past few decades and has begun to manifest aspects typical of corporate and business culture. The practice of professionalisation and the relationship between the two terms seemingly presenting contradictory attitudes towards humanitarian work – seeing it as either aid or business – are problematised on the basis of the ethnography of work and an analysis of the interviews conducted with humanitarian workers from the refugee camp in Slavonski Brod.