The aim of this article is contributing to a great variety of theoretical perspectives and empirical settings to generate cumulative evidence about the influence of historical legacies and organisational ability for managing the past. In a continuation of critical perspectives that challenges the dominance of Anglo-Saxon onto-epistemologies in management and organisation studies (MOS), we conducted an empirical study on a multinational airline company whose past successes depended on the North/South, Anglo/Latin American borderlands. We analysed the grand narratives of Pan American Airways' (PAA) corporate archival material to determine its dominant discourses about people from Latin America. Based on the three themes of politics, economics, and culture, we present three grand narratives, or official stories, that we argue summarise PAA storytelling about Latin America between 1927 and 1960. Following decolonial feminism, we aim to recontextualise the past and the hegemonic storytelling embedded in PAA's grand narratives. ; peerReviewed
This article discusses the impact of the 1990s globalization process on the fashion industry in Brazil. This segmentwas subject to corporate restructuring following the internationalization of the economy in the 1990s by adopting anew model of industrial production and social circulation of consumer clothing articles called fast fashion. Thewidespread adoption of this new model raises specific issues - regarding the relation of artistic creativity andreproduction, on the democratization of design clothing, on the close association of fashion and the expression ofidentities - that place it at the crossroads between economy and culture. We argue that the transformations thataffect the Brazilian textile industry in this period can only be adequately explained by the recognition of fastfashion as an economic-cultural phenomenon. ; O presente artigo discute o impacto do processo de globalização nos anos de 1990 na indústria da moda no Brasil.O setor se reorganizou após a internacionalização da economia em torno de uma nova concepção coordenada deprodução industrial, consumo e circulação social da moda denominado fast-fashion. A ampla adoção do novomodelo levanta questões especificas - criação, reprodução, democratização, identidades - que o situam noentrecruzamento entre a economia e a cultura. A hipótese que orientou a presente investigação é que astransformações que atingem a indústria têxtil brasileira a partir desse período só podem ser adequadamenteexplicadas pelo reconhecimento da moda rápida enquanto um fenômeno econômico-cultural.
This article discusses the impact of the 1990s globalization process on the fashion industry in Brazil. This segmentwas subject to corporate restructuring following the internationalization of the economy in the 1990s by adopting anew model of industrial production and social circulation of consumer clothing articles called fast fashion. Thewidespread adoption of this new model raises specific issues - regarding the relation of artistic creativity andreproduction, on the democratization of design clothing, on the close association of fashion and the expression ofidentities - that place it at the crossroads between economy and culture. We argue that the transformations thataffect the Brazilian textile industry in this period can only be adequately explained by the recognition of fastfashion as an economic-cultural phenomenon. ; O presente artigo discute o impacto do processo de globalização nos anos de 1990 na indústria da moda no Brasil.O setor se reorganizou após a internacionalização da economia em torno de uma nova concepção coordenada deprodução industrial, consumo e circulação social da moda denominado fast-fashion. A ampla adoção do novomodelo levanta questões especificas - criação, reprodução, democratização, identidades - que o situam noentrecruzamento entre a economia e a cultura. A hipótese que orientou a presente investigação é que astransformações que atingem a indústria têxtil brasileira a partir desse período só podem ser adequadamenteexplicadas pelo reconhecimento da moda rápida enquanto um fenômeno econômico-cultural.
The aim of this article is contributing to a great variety of theoretical perspectives and empirical settings to generate cumulative evidence about the influence of historical legacies and organizational ability for managing the past. In a continuation of critical perspectives that challenges the dominance of Anglo-Saxon onto-epistemologies in management and organization studies (MOS), we conducted an empirical study on a multinational airline company whose past successes depended on the North/South, Anglo/Latin American borderlands. We analyzed the grand narratives of Pan American Airways' (PAA) corporate archival material to determine its dominant discourses about people from Latin America. Based on the three themes of politics, economics, and culture, we present three grand narratives, or official stories, that we argue summaries PAA storytelling about Latin America between 1927 and 1960. Following decolonial feminism, we aim to recontextualize the past and the hegemonic storytelling embedded in PAA's grand narratives. ; El objetivo de este artículo es contribuir a una gran variedad de perspectivas teóricas y escenarios empíricos para generar evidencia acumulada sobre la influencia de los legados históricos y la capacidad organizativa para gestionar el pasado. Continuando con la perspectiva crítica que desafía el dominio de las epistemologías anglosajonas en los estudios de gestión y organizaciones, realizamos un estudio empírico sobre una aerolínea multinacional cuyos éxitos pasados dependieron de las fronteras Norte/Sur; anglo-latinoamericanas. Analizamos las grandes narrativas del material de archivo corporativo de Pan American Airways (PAA) para establecer discursos dominantes sobre las personas de América Latina. Sobre la base de tres temas: política, economía y cultura, desarrollamos tres grandes narrativas o historias oficiales que argumentamos son un resumen de la narrativa de PAA sobre América Latina entre 1927 y 1960. Utilizando el marco teórico del feminismo decolonial, nuestro objetivo es recontextualizar el pasado y la narración hegemónica incrustada en las grandes narrativas de PAA. ; O objetivo deste artigo é contribuir para uma grande variedade de perspectivas teóricas e configurações empíricas para gerar evidências cumulativas sobre a influência de legados históricos e capacidade organizacional para gerenciar o passado. Continuando com a perspectiva crítica que desafia o domínio das epistemologias anglo-saxônicas nos estudos de gestão e organização, realizamos um estudo empírico sobre uma companhia aérea multinacional cujos sucessos passados dependiam das fronteiras norte/sul anglo-latino-americanas. Analisamos as grandes narrativas da Pan American Airways (PAA) a partir dos arquivos corporativos da empresa a fim de determinar quais os discursos dominantes acerca daspessoas da América Latina. Com base nos temas: política, economia e cultura, apresentamos três grandes narrativas, ou histórias oficiais, que sumariam os discursos da PAA acerca da América Latina entre 1927 e 1960. A partir do feminismo decolonial, buscamos recontextualizar o passado e o discurso hegemônico incorporado nas grandes narrativas do PAA.
At the end of centuries renewed many questions are contained in Western culture. At the end of the fifteenth century, wondered if the art about nature, through discussion on imitation and representation. The end of the century XVI announced the corporate and the sociology of images, which led to the discussion of figure and allegory in a secular and religious landscape. In this passage, this effect had to break the dogmatic systems of the Baroque and the introduction of scientific methods of production, revealing a reason for emancipation and quality consciousness of freedom as seen by a world of aesthetic awareness and distinguished by the dominance of progress.
