Suchergebnisse

The author investigates the organizational measures of modern Ukrainian society on the way of forming an effective system of science in accordance with the requirements of civilization development. Chronological boundaries of the study - the beginning of the nineteenth century until the present. The methodological basis for the study is the theoretical concept of the cyclical development of historical phenomena in relation to the world and local cultural spaces. The research is aimed at the cultural view of the modern problem of the modernization of the institute of science within the historically formed educational and scientific spaces of Ukraine. Taking a public view of the functioning of science in society for Ukraine is to identify it organizationally with the National Academy of Sciences of Ukraine. The Ukrainian Academy of Sciences (UAN) was founded on November 1, 1918. The Commission was responsible for the rationale for the creation of the Academy to draft a bill on the founding of the Academy of Sciences in Kyiv. The Commission included representatives of the Ukrainian scientific elite of that time, led by V.I. Vernadsky. The main functions of the UAN were the organization and coordination of the scientific forces of the state. The history of the development of the UAN testifies to the civilization content of the strategy for the development of national science for the entire period of the twentieth century. The beginning of the XXI century declared a new system of relations in the world society. The meaningfulness of such relationships is marked by a new post-industrial society. For Ukraine, the reform of the institute of science after world shifts is becoming urgent. The modern scientific space of Ukraine can be characterized as functioning of the coordinate system "universityacademy". An appeal to the principles of scientific democracy should ensure a balance between the development of science in the university sector and academic institutions. The financial self-determination of universities has an opportunity to actualize scientific research. The University is able today to ensure the development of the humanitarian component of science, which reproduces the traditions of national culture. The academic structure needs to reload the strategy for reforming the material and technical support of research work for the branches of science, which have high ratings in the countries of the world.

The article analyzes the problems of evaluation of cultural activity of modern classical universities. It is emphasized that in the postmodern world this activity requires a triune symbiosis of science, education and culture, which should mutually enrich each other, i.e. it is proved that a new paradigm of university life is needed. The example of the activity of V. N. Karazin Kharkiv National University demonstrates how the desire of a modern university to be not only a center of knowledge and professional education, but also a center of active creative cultural practices is manifested. It is noted that such practices are very diverse, that they differ in their focus, objectives and forms of work. It turns out that due to such diversity there is a need to subordinate these practices to the main goal and determine an integrated assessment of their effectiveness, development and improvement. It is demonstrated that the latest model of evaluation as an interactive, communicative, self-corrected process of evaluating the classical university cultural activities is best suited for the development of the university as a cultural hub. This model is described as contributing to a deeper and more systematic understanding and development of such activities. In this sense, evaluation is seen not so much as a tool for evaluating activities, but as a tool for its development and improvement in changing conditions, i.e. in emergent social contexts. It is argued that in the evaluationary process, in addition to communication, research methods to study and analyze the opinions, positions, proposals, critiques of all actors and beneficiaries of the cultural project should be actively used. As such, sociological surveys, expert assessments, focused group interviews are provided, which provide valuable information about the real state of the project, its strengths and weaknesses, current issues. Conclusions about the status of evaluation in modern educational practices are formulated. Potential directions of further researches of evaluative practices in educational contexts are described.

The paper is submitted to a scientific discussion the possibility of considering the idea of political science, based on the criteria of intellectual integrity and disciplinary unity. In this context, generally accepted among professionals and political scientists idea that political science as a scientific discipline occurs in the early twentieth century and its conceptual framework is still in a state of development, and a long preceding period should be characterized as a period of political thought is being challenged. The main idea that is being proved is recognition the existence of such scientific discipline as political science requires recognition of the existence of specific inherent ideals of science, cognitive standards, rules, procedures, explanations, etc. They allow political thinkers from the ancient world as well as modern researchers to combine it into a single, unique, different from others in their methodological principles and heuristic potential Science. It is convinced that the existence of intellectual integrity and disciplinary unity in Political Science is possible due to the existence of the ideals of scholarship, which are closely related to the cultural and historical context in which Political Science is being developed. The possibility of applying such disciplinary and integrated approach is considered as an example of the impact that was made by changes of the Great French Revolution and its consequences on transformation of the conceptual framework of Political Science. It is concluded that the consideration of the peculiarities of political thought development in the social and cultural contexts related to the events of the Great French Revolution and its consequences argues that political science is responsive to changing the social context, makes changes in categorical apparatus, introduces the new field of scientific inquiry, actualized subject field. These actions are due to the specific disciplinary unity and intellectual integrity of Political Science and thanks to its variable component such as disciplinary matrix. ; У статті виноситься на наукове обговорення ідея щодо можливості розгляду політичної науки, виходячи із критеріїв інтелектуальної цілісності та дисциплінарної єдності. У цьому контексті ставиться під сумнів загальноприйнята серед фахівців-політологів думка про те, що політична наука як наукова дисципліна виникає на початку ХХ століття і її концептуальна структура досі знаходиться в стані розвитку, а досить тривалий попередній період слід характеризувати як період політичної думки. Доводиться ідея про те, що визнання факту існування такої наукової дисципліни, як політична наука потребує визнання існування специфічно притаманних їй ідеалів науковості, стандартів мисливої діяльності, норм, пояснювальних процедур тощо, що дає можливість для об'єднання політичних мислителів, починаючи від Стародавнього світу та закінчуючи сучасними дослідниками в єдину, унікальну, відмінну від інших за своїми методологічними можливостями та евристичним потенціалом науку. Обґрунтовується положення про те, що існування в політичній науці інтелектуальної цілісності та дисциплінарної єдності можливе завдяки існуванню ідеалів науковості, які, у свою чергу, тісно пов'язані з культурно- історичним контекстом, в якому розвивається політична наука. Можливість застосування такого дисциплінарно-інтегрованого підходу розглядається на прикладі впливу, який здійснили на трансформацію концептуальної структури політичної науки культурно-історичні зміни, пов'язані з Великою Французькою революцією та її наслідками. Робиться висновок, що розгляд особливостей розвитку політичної думки в соціально-культурному контексті, пов'язаному з подіями Великої Французької революції та її наслідками, доводить, що політична наука, для якої безумовно характерні дисциплінарна єдність та інтелектуальна цілісність, завдяки такій варіативній своїй складовій, як дисциплінарна матриця, чутливо реагує на зміни соціального контексту, вносить відповідні зміни в категорійний апарат, вводить в сферу наукового пошуку нові, актуалізовані предметні поля.

This article is devoted to identifying the grounds of political science in the field of language culture. Structuring political reality language systematizes it. The necessity to identify the basic parameters within which political language originality is defined, caused, on the one hand, addressing to the problem of entering the political arena of language issues, but on the other - analyzing the internal structure of language. The purpose of the article was the identification of the basic structures which contribute to the formation of politico-categorical mechanism and so determine the specificity of political language. The objects of comparative analysis were the Ukrainian and French languages. ; Статья посвящена выявлению оснований политической науки в языковом поле культуры. Язык систематизирует политическую реальность, структурируя ее. Необходимость выявления базовых параметров, рамками которых задается своеобразие политического языка, обусловило обращение, с одной стороны, к проблеме выхода на политическую арену языковой проблематики, а с другой – к анализу внутренней структуры языка. Целью статьи стало выявление базовых структур, которые, способствуя формированию политико-категориального аппарата, обуславливают специфику политического языка. Объектом компаративного анализа стали украинский и французский языки. ; Стаття присвячена виявленню підґрунтя політичної науки в мовному полі культури. Мова систематизує політичну реальність, структуруючи її. Необхідність виявлення базових параметрів, рамками яких задається своєрідність політичної мови, зумовило звернення, з однієї сторони, до проблеми виходу на політичну арену мовної проблематики, а з іншої – до аналізу внутрішньої структури мови. Метою статті стало виявлення базових структур, які, сприяючи формуванню політико-категоріального апарату, зумовлюють специфіку політичної мови. Об'єктом компаративного аналізу стали українська та французька мови.

Studied, such sciences as philosophy, sociology, cultural studies, political science considering identity in the context of other issues – globalization. However, it is proved, to reduce the growth of urgency to the question of identity merely a process of globalization can not. Indeed, cultural identity belongs to the important stages and processes of cultural organization of each community and is based on the fact hat people – not just mechanical carriers of various needs and interests, but also psychological identity. This is what're quires their combined coexistence. Keywords: the phenomenon of identity, personal identity, identification, identity. ; Досліджено, що такі науки, як філософія, соціологія, культурологія, політологія розглядають питання ідентичності в контексті іншої проблеми – глобалізації. Однак, доведено: зводити зростання актуальності питання ідентичності лишень до одного процесу глобалізації неможна. Адже, культурна ідентичність належить до вагомих етапів та процесів культурного устрою кожної спільноти і ґрунтується на тому, що люди – не тільки механічні носії тих чи інших потреб та інтересів, а й психологічні індивідуальності. Саме це й потребує їхнього об'єднаного співіснування. Ключові слова: феномен ідентичності, персональна ідентичність, ідентифікація, самосвідомість.

The main problem of contemporary science of culture is the study of such concepts as cultural communication, acculturation, inculturation, multiculturalism. It is under the influence of the social environment that these concepts go through the process of socialization among individuals to cultural life in a civilized society. The purpose of the research is to provide scientific and theoretical substantiation of the peculiarities of the cultural communication development within society and its social changes through the analysis and comparison of various approaches to studying their cultural interaction. The research methodology consists in the analytical analysis of the cultural communication study on the emergence of social tensions in society. The analysis provides an opportunity to show and analyze the evolution of cultural communication, to follow the essence of cultural concepts and the dynamics of their development. The scientific novelty of the results obtained is that the article analytically analyses the nature of the types of notions of cultural communication and multiculturalism from the side of social tensions in the cultural sphere and pays attention to the study of two directions of the problems of culture – social and culturological. It can be seen that all cultural models or cultural codes are enriched and modernized and penetrate the social processes of society. Today, we can see that human culture constantly borrows various patterns and cultural stamps, and globalization imposes these standards on society, leading to contradictions and tensions among the population in cultural exchange or interaction, which also occurs in world civilizations. What they experienced socially cultural changes that we get as a globalized inheritance. Conclusion: culture is a driving force for the stabilization of political, social, cultural and cultural processes in society and plays an important social role. Cultural globali zation becomes a complex of all interconnected processes, optimization of cultural ...

У статті з позицій категоріального аналізу категорії ідеалу та на основі узагальнення наукового досвіду його осмислення у контексті таких наук про культуру, як філософія, філософія культури, мистецтвознавство, теоретично обґрунтовано доцільність включення концепту "ідеал" у категоріальний апарат культурології. ; В статье с позиций категориального анализа категории идеала и на основе обобщения научного опыта его осмысления в контексте таких наук о культуре, как философия, философия культуры, искусствоведение, теоретически обоснована целесообразность включения концепта "идеал" в категориальный аппарат культурологии. ; The article from the analysis of categorical position ideal categories, based on a synthesis of scientific expertisein the context of his understanding of the cultural sciences as philosophy, philosophy of culture, art theory, the expediencyof incorporating the concept of "ideal" in the categories of cultural studies.It is proved that the formation of new areas of human knowledge, including cultural studies needs to develop asa specific scientific methodology that would be served as effective tools for understanding cultural phenomena andmeanings, and design appropriate categorical apparatus to reflect the intrinsic properties of the culture on which carriedsystematization of cultural phenomena.In the cultural sciences is the problem of systematization of an integrated system of categorical apparatus. Traditionally,its formation was carried out by loan categories and concepts in philosophy, political science, sociology, psychology, linguistics andother disciplines, and adapt them to meet the needs of cultural studies, some categories do not have direct analogues in othersciences and in need of development and self-justification, others – with regard to research updates tools can be reinterpretedfrom the standpoint of modern ideological context of values and meanings of classic categories and concepts borrowed from otherfields of humanities. Calling into question the need for the solution of similar problems caused by the whole process of culturalknowledge, which made specific methods of analysis of culture and establish relevant cognitive model. In an ideal situation, we need to rebels understanding of this cultural phenomenon in modern cultural dimensions paradigm, which may create the conditionstaking into account the best achievements of domestic and foreign philosophical reflection of the past.Despite the fact that in the modern scientific literature accumulated a large amount of research devoted to understandinghow the ideal of philosophical and aesthetic (G. Gadamer, E. Kasyre, G. Cohen, G. Shpet, J. Boryev,O. Voevodin, L. Levchuk, V. Lychkovah, N. Vernygora, V/ Panchenko, L. Stolovych, V. Khmara, O. Ukhov, E. Yakovlevet al.), ethical (M. Brovko, Y. Afanasyev, V. Bitayev, A. Onishchenko, S. Ulanova, A. Fed, I. Fed et al.), teacher(G. Vashchenko A. Wisniewski, W. Kremen, A. Konovets, N. Kalita, N. Opanasenko, V. Sukhomlinsky, A. Skrynska),sociopolitical (B. Barkov, G. Dashutin, O. Kornienko, V. Lectorskyy, V. Makarenko, N. Mudrahey, A. Novikov, etc.). categoriesas cultural concept of science is not considered ideal.Methodological approaches to the study of the concept of the ideal articles selected categorical way of understandingculture, serving as a mechanism of cultural studies. The proposed approach is, in turn, provides an analysis ofthe concept of the ideal as a category of philosophy and culture category from the standpoint of historicism. In this regard,noted that the problem categories occupied an important place in most philosophical systems of the past. Yes,overarching categorization of individual things classically represented in the teaching of Aristotle on the category. Inmodern times, the doctrine of the categories developed by representatives of German classical philosophy. For Kant'scategories serve as a universal form, in which there is understanding of all things, a priori forms of mind, a way of summarizinglessons learned. The writings of Hegel's theory of categories were developed in three plans – purely logical,historically, in the context of the whole of culture.In keeping with the Marxist tradition of scientific research conducted categorical framework of philosophy ingeneral and the ideal, particularly national scientist's 60-80-ies of XX century.The methodology of Cultural important place belongs to the categories as the most fundamental and substantialnotion of cultural patterns, events, processes and relations, the essential characteristics of the culture, based on whichthe systematization of cultural phenomena studied and developed the methodology of knowledge. Based on the relevanceof contemporary cultural studies methodological search as an interdisciplinary field of knowledge, universal knowledgewhich is the subject of culture, the problem of the theoretical ideal status category within cultural studies involvesan appeal to the scientific understanding of the experience of this category in the space of the cultural sciences as philosophyof culture and art history.It is shown that a fruitful approach to understanding the categories and their role in the study of cultures of differentages invited prominent Soviet scientist A. Gurevich. S. Rubinstein in the "Man and the World" offers his approachto the categories of culture that takes into account the dependence of the definition of input from people in the circle oflife. VP Bran proposed concept classification values that are inextricably linked with the appropriate classification of ideals.In connection ideals, norms and values indicate B. Hubman. Describing the process of designing social systems ofthe human being, as regards the ideal of a certain type of project that embodies the idea of the perfect man and the perfectorganization of human life, the modern scientist M. Kagan.Based on the analysis in the article argues that it is the nature of the ideal values, specifying vectors for furtherdevelopment of culture and its focus on the future and ensure its projective character heuristic categorical potential dimensionsof cultural knowledge with the ability to attract and humanitarian methods of social analysis. As a cultural categorymay be the ideal for the detection and understanding of the value and meaning of the cultural dimension in whichthe accumulated social experience any human communities.Thus, the validity of the concept of separation as an ideal cultural concept due to the fact that it integrates ideological, normative values and projective aspect of the intrinsic properties of the culture, it fixed axiological, epistemologicaland aesthetic features of the development of culture and its modifications reflect the dynamics of culturaltransformations in certain historical stages. This creates conditions for further conceptualization of the notion of culturalideals within the theory and history of culture through bringing modern methodological strategies.

The article, based on a study of the formation and development of Ukrainian studies in the crisis of classical science, analyzes the transformation of modern European science from Descartes to the present, the contradictions of high ideals of the Enlightenment about man, people, and human-based foundations of postclassical Ukrainian studies. The study describes Ukrainian studies in the context of fundamental changes in modern European science and the separation of the humanities from the natural science discussions of unity - the separation and search for the unity of the humanities and natural sciences. The role of Ukrainian studies in the formation of the Ukrainian literary language, spelling, literature, the establishment of scientific research in the processes of cultural and historical revival, social, national-revolutionary movements are revealed. The general theoretical scientific basis of Ukrainian studies is analyzed, noting specific features in classical and non-classical science. In the context of the research, the peculiarity of Ukrainian studies as a holistic, multiple, human-dimensional science is revealed, in the structure of which parts express the nature of the whole and give it specific properties. Apart from the integral structure, the parts acquire other object features. The article emphasizes that rethinking the role of Ukrainian studies in science, education, in all spheres of life is a powerful basis for the consolidation of the Ukrainian nation. There are well-founded arguments that the renewed Ukrainian studies, having passed a difficult path of formation, rise and prohibitions, oblivion, revival becomes the foundation for new post-classical science.

Monografia jest rezultatem wysiłku intelektualnego, którego podjęli się wspólnie naukowcy z Mołdawii, Niemiec, Polski, Rumunii, Stanów Zjednoczonych Ameryki i Ukrainy podczas Międzynarodowej Konferencji Naukowej "Wspólne dziedzictwo kulturowe i językowe" w Jastrowiu w czerwcu 2019 roku. Na publikację składają się poszerzone wersje wypowiedzi zaprezentowanych podczas tego spotkania. Tom, który oddajemy do rąk Czytelnika, pomyślany jest jako zbiór zróżnicowanych spojrzeń na problematykę dziedzictwa. Języki i kultury Bukowiny stały się inspiracją dla analiz wychodzących poza tematykę tego regionu. Autorzy tekstów reprezentują różne perspektywy i dyscypliny naukowe: językoznawstwo, kulturoznawstwo, literaturoznawstwo, historię, politologię, socjologię, etnologię i historię sztuki. Do tomu zaproszono doświadczonych naukowców i młodych badaczy zajmujących się bogactwem językowym i kulturowym historycznej Bukowiny, obszaru karpackiego oraz Europy Środkowej. Książka składa się z trzech części. Część pierwsza obejmuje teksty poświęcone językowi rozumianemu jako dziedzictwo kulturowe. Część druga poświęcona jest pamięci dziedzictwa. Kolejna część prezentuje dziedzictwo kulturowe w działaniach społecznych i aktywności twórczej. ; This collective monograph comes as a result of intellectual work undertaken jointly by the American, German, Moldovan, Polish, Romanian and Ukrainian scholars who participated in the international conference entitled "Bukowina: Wspólne dziedzictwo kulturowe i językowe" (Bukovina: Common Cultural and Linguistic Heritage), held in Jastrowie, Poland, in June 2019. The present volume, which contains extended versions of their papers, is conceived as a collection providing different perspectives on the issue of cultural heritage. The cultures and languages of Bukovina have also inspired contributions which go beyond the issues of the region but are related to it in the geographical or cultural sense. The invited authors represent various perspectives and fields of study: linguistics, cultural studies, literary studies, history, political studies, sociology, ethnology and art history. The list of contributors includes experienced scholars and young promising researchers studying the cultural and linguistic richness of the historical Bukovina, the Carpathian region and Central Europe. The volume consists of three parts. The first one includes contributions on language as cultural heritage. The second part is devoted to the memory of heritage. Part three presents cultural heritage in social and creative activity. ; Publikacja przygotowana w ramach zadania: "Międzynarodowa konferencja naukowa Wspólne dziedzictwo kulturowe i językowe" – zadanie finansowane w ramach umowy 570/P-DUN/2019 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę. ; The work has been prepared in fulfilment of the task "Common Cultural and Linguistic Heritage – an international conference", financed under contract no. 570/P-DUN/2019 from the funds of the Minister of Science and Higher Education allocated for the dissemination of science.

The study provides a retrospective analysis of the problem of establishing the interstate dialogue between Ukraine and Poland based on cultural and humanitarian cooperation since the beginning of the 1990s.The author proves that cooperation between Ukraine and Poland in the field of science, education and art has been dynamic. Poland actively involves Ukrainian students, academics, scholars in its educational process. It shares experience in introducing innovations and reforming the field of education. The key projects of cooperation in the field of science are analyzed.Cultural and artistic cooperation involves festivals, exhibitions of works of Ukrainian artists in Poland and vice versa, tours of amateur and professional groups.The historical memory still is a very substantial element of bilateral relations, and it is explained very differently by historiography in those two countries. From time to time it leads to deterioration in relations between Ukraine and PolandThe scientific approach to the historical experience of the two states is analyzed retrospectively. The important aspects of assessing the past events (in particular, the Volyn tragedy and the «Visla» operation), guardianship of Ukrainian and Polish burials, protection of rights of the Ukrainians in Poland and the Poles in Ukraine are studied. Despite the successful steps of both states towards historical reconciliation, the future development of this process was and remains ambiguous. However, due to political will and consistency of decisions, Ukraine and Poland have the opportunity to overcome the existing contradictions and strengthen cooperation in various spheres of interstate cooperation.

Advertising in the time of technogenic development has become an urgent need and a production need in everyday life. Scientific researches on the origins, values and prospects of advertising are relevant. Advertising activity on goods and services in different nations on different continents appeared and established not at the same time, but in complete dependence on social development, and the first research and analyses on this topic appeared first in the most economically developed countries. Scientific works of scientists considered history and origin of advertising, where main attention was directed to forecasting the role and meaning of advertisement in society's life and development of economy, interstate economic and cultural relations with its help. Scientific research of advertising activities become an independent branch of science, as they summarize and predict the human economic and cultural practice and have an economical and communicative approach to the problem investigated. According to researchers, advertising is closer than any other field of spiritual production associated with the material relations of people and a deterministic level of production and, as a form of scientific and technological progress, meets the needs of social-economic development of a separate state. The scientifically and historically justified recommendations and forecasts of scientists positively influenced the development and improvement of advertising means, make them more receptive, accessible and necessary in the economic and cultural process of state development and daily life of an ordinary citizen. The scientific thought of the researchers proved that advertising gradually became a form of social consciousness. It gradually gaining various new forms and means, performs important social and political tasks. Influence of scientific and technological progress on a person changed its relation to a sense of time and space. The emergence of various technical means of transmission, exchange and storage of information have formed a single world consumer space (information product). Advertising as an information category as a component of spiritual culture has acquired new forms, types and technologies in connection with the formation of the World Network online. Aesthetically-educational opportunities of advertising relate to the Internet resource as a potential platform for broadcasting advertising messages. Modern advertising looks like the interactive customer needs and preferences designer, at the same time a broadcaster of aesthetic and cultural norms of today. ; В статье рассмотрена связь рекламы с развитием духовной культуры, а именно с развитием такого её вида, как информация; исследованы вопросы эффективного вплияния рекламы на приобщение населения к культурно-художественным услугам ; У статті розглядається зв'язок реклами з розвитком духовної культури, а саме з розвитком такого її виду як інформація; досліджуються питання ефективного впливу реклами на прилучення населення до культурно-мистецьких послуг.

Advertising in the time of technogenic development has become an urgent need and a production need in everyday life. Scientific researches on the origins, values and prospects of advertising are relevant. Advertising activity on goods and services in different nations on different continents appeared and established not at the same time, but in complete dependence on social development, and the first research and analyses on this topic appeared first in the most economically developed countries. Scientific works of scientists considered history and origin of advertising, where main attention was directed to forecasting the role and meaning of advertisement in society's life and development of economy, interstate economic and cultural relations with its help. Scientific research of advertising activities become an independent branch of science, as they summarize and predict the human economic and cultural practice and have an economical and communicative approach to the problem investigated. According to researchers, advertising is closer than any other field of spiritual production associated with the material relations of people and a deterministic level of production and, as a form of scientific and technological progress, meets the needs of social-economic development of a separate state. The scientifically and historically justified recommendations and forecasts of scientists positively influenced the development and improvement of advertising means, make them more receptive, accessible and necessary in the economic and cultural process of state development and daily life of an ordinary citizen. The scientific thought of the researchers proved that advertising gradually became a form of social consciousness. It gradually gaining various new forms and means, performs important social and political tasks. Influence of scientific and technological progress on a person changed its relation to a sense of time and space. The emergence of various technical means of transmission, exchange and storage of information have formed a single world consumer space (information product). Advertising as an information category as a component of spiritual culture has acquired new forms, types and technologies in connection with the formation of the World Network online. Aesthetically-educational opportunities of advertising relate to the Internet resource as a potential platform for broadcasting advertising messages. Modern advertising looks like the interactive customer needs and preferences designer, at the same time a broadcaster of aesthetic and cultural norms of today. ; В статье рассмотрена связь рекламы с развитием духовной культуры, а именно с развитием такого её вида, как информация; исследованы вопросы эффективного вплияния рекламы на приобщение населения к культурно-художественным услугам ; У статті розглядається зв'язок реклами з розвитком духовної культури, а саме з розвитком такого її виду як інформація; досліджуються питання ефективного впливу реклами на прилучення населення до культурно-мистецьких послуг.

In the article the author explains the notions «documental heritage» and «unique documental heritage» as its part in the context of a term system «culture», «cultural heritage» and «cultural values», as well as their commonness and discrepancy, which is important in the practical activity of archives, libraries and museums. These terms are used in different areas of humanitarian knowledge and professional activity of archives, libraries and museums. The article also covers the meanings of these terms, which are in use in the International law and Ukrainian legislation. It is stated that they are not monosemantic, as they require further specification in such fields of science as Documental Studies, Archival Studies, Book Studies, and during the composition of the State Register of National Cultural Heritage. ; Выясняются понятия «документальное наследие», «уникальное документальное наследие» в контексте терминосистемы «культура», «культурное наследие» и «культурные ценности», их сходство и различие, что имеет значение в практической деятельности архивов, библиотек, музеев. Эти термины используются в различных областях гуманитарного знания и профессиональной деятельности архивов, библиотек и музеев. Рассмотрено содержание этих понятий, употребляемых в международном праве и украинском законодательстве, утверждается, что они не являються однозначными, требуют специального уточнения в таких науках, как архивоведение, книговедение, документоведение, культурология, а также при подготовке Государственного реестра национального культурного наследия. ; З'ясовуються поняття «документальна спадщина», «унікальна документальна спадщина» в контексті терміносистеми «культура», «культурна спадщина» та «культурні цінності», їхня спільність і відмінність, що має значення у практичній діяльності архівів, бібліотек, музеїв. Ці терміни застосовуються в різних галузях гуманітарного знання та у професійній діяльності архівів, бібліотек та музеїв. Розглянуто зміст цих понять, що використовуються у міжнародному праві та українському законодавстві, стверджується, що вони не є однозначними і потребують спеціального уточнення в таких науках, як документознавство, архівознавство, книгознавство, під час підготовки Державного реєстру національного культурного надбання.

In the article the author explains the notions «documental heritage» and «unique documental heritage» as its part in the context of a term system «culture», «cultural heritage» and «cultural values», as well as their commonness and discrepancy, which is important in the practical activity of archives, libraries and museums. These terms are used in different areas of humanitarian knowledge and professional activity of archives, libraries and museums. The article also covers the meanings of these terms, which are in use in the International law and Ukrainian legislation. It is stated that they are not monosemantic, as they require further specification in such fields of science as Documental Studies, Archival Studies, Book Studies, and during the composition of the State Register of National Cultural Heritage. ; Выясняются понятия «документальное наследие», «уникальное документальное наследие» в контексте терминосистемы «культура», «культурное наследие» и «культурные ценности», их сходство и различие, что имеет значение в практической деятельности архивов, библиотек, музеев. Эти термины используются в различных областях гуманитарного знания и профессиональной деятельности архивов, библиотек и музеев. Рассмотрено содержание этих понятий, употребляемых в международном праве и украинском законодательстве, утверждается, что они не являються однозначными, требуют специального уточнения в таких науках, как архивоведение, книговедение, документоведение, культурология, а также при подготовке Государственного реестра национального культурного наследия. ; З'ясовуються поняття «документальна спадщина», «унікальна документальна спадщина» в контексті терміносистеми «культура», «культурна спадщина» та «культурні цінності», їхня спільність і відмінність, що має значення у практичній діяльності архівів, бібліотек, музеїв. Ці терміни застосовуються в різних галузях гуманітарного знання та у професійній діяльності архівів, бібліотек та музеїв. Розглянуто зміст цих понять, що використовуються у міжнародному праві та українському законодавстві, стверджується, що вони не є однозначними і потребують спеціального уточнення в таких науках, як документознавство, архівознавство, книгознавство, під час підготовки Державного реєстру національного культурного надбання.

The study deals with the idea of linking journalism to urbanism within the practice of cultural content production and seeing how this can work in shaping urban space. The place of regional media in the communication system (vertical and horizontal) between different groups of citizens is analyzed at the present stage. In the study a descriptive method was used, as well as traditional general scientific methods of analysis and synthesis, when considering specific aspects of the functioning of journalism within an urbanized environment and analyzing specific materials on cultural topics. A content analysis method was used to validate the sample, which was able to track the array of materials on the Book Space theme in Dnipro. The study showed that national and local media produce cultural content in different forms and genres and are generally interested in events that contribute to the positive development of urban space, especially when considering urbanism not only as a method of territorial organization but also as an element of working with people. Publications on cultural events, such as Book Space, add to the formation of the inner and outer image of the city, help to shape the cultural self-identification of the townspeople. It was also found out that local media content is more informative than the one from the national media, and publications on the information web-sites can often be characterized by poor quality of content, which in the long run may impede the harmonious development of the urban environment. The novelty of the article can be explained by the fact that the study of urban science through the lens of journalism is represented very little, which is of scientific interest to this topic. The results of the study can be used while taking into consideration the image formation of the city and brand strategy building as well as shaping successful urban space and its cultural area.