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He Huijie. ; Thesis submitted in: October 2004. ; Thesis (M.Phil.)--Chinese University of Hong Kong, 2005. ; Includes bibliographical references (leaves 157-160). ; Abstracts in English and Chinese; questionnaire in Chinese. ; Chapter Chapter One: --- Introduction --- p.1 ; An Introduction to Phoenix Satellite Television --- p.3 ; Television as a Medium --- p.9 ; Research Questions --- p.13 ; Chapter Chapter Two: --- Literature Review --- p.15 ; Review for the Sociological Approach on Media Studies --- p.15 ; Review of the Perspective of Political Economy of Communication --- p.21 ; Review for Related Chinese Communication Studies --- p.26 ; Chapter Chapter Three: --- Methodology --- p.31 ; Quantitative Research --- Content Analysis --- p.31 ; Chapter 1. --- The Selection of Sample --- p.31 ; Chapter 2. --- Research Method-´ؤ-Content Analysis --- p.36 ; Chapter 3. --- Inter-coder Reliability --- p.39 ; Qualitative Research-Textual Comparison --- p.39 ; Chapter 1. --- The Selection of Sample --- p.39 ; Chapter (1) --- "SARS Reports,2003" --- p.40 ; Chapter (2) --- "July 1st Demonstration in Hong Kong,2003" --- p.41 ; Chapter 2. --- Research Method´ؤTextual Comparison --- p.42 ; Qualitative Research´ؤ´ؤIn-depth Interview --- p.43 ; Chapter 1. --- The Selection of Sample --- p.43 ; Chapter 2. --- Research Method --- In-depth Interview --- p.44 ; Qualitative Research´ؤParticipant Observation --- p.45 ; Chapter Chapter Four: --- Content Analysis --- p.47 ; Frequency Analysis --- p.47 ; Chapter 1. --- Analysis --- p.48 ; Inter-coder Reliability --- p.50 ; Chapter 2. --- Summary --- p.52 ; Cross-Tabulation Analysis --- p.53 ; Chapter 1. --- Analysis Between the Internal Division and the Geographical Division --- p.54 ; Chapter 2. --- "Analysis Between the Geographical Division and the ""Political Perspective""" --- p.56 ; Comments --- p.59 ; News Favoring the Government Happening in Mainland China --- p.61 ; News Favoring the Government Happening in Hong Kong --- p.64 ; Chapter 3. --- "Analysis Between News Nature and ...