Suchergebnisse

Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.

The low HDI in Pandalungan is a government-focused development priority, especially in the healthcare sector. The attempts to break the COVID-19 chain must be made to improve the quality of government services in the region. In optimizing the activities, the sub-district leaders play a significant role. There is an appeal to the sub-district leaders to enforce social distance since there is no face-to-face meeting with the appliance assigned. The Camat (a sub-district head) needs to adjust to this situation, so the Camat uses new media to perform his tasks. The COVID-19 pandemic affects several aspects of life, including the style of leadership. Digital leadership has become a model of leadership that is successful during the time of the COVID-19 pandemic. The current study, based on those evaluations, is aimed at assessing the impact of digital leadership on the performance of public services by the sub-district chief Pandalungan. To meet the goal of the study, a qualitative approach is applied. It can be concluded that transformational leadership is oriented towards the organization's vision and goals, which are outlined in action.

The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory. ; The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine's internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory

The disruption era creates great opportunities for halal tourism development by using technology to market halal tourism products. As a pilot project for the halal tourism development, Penyengat Island in Riau Island Province faces the challenges in building its image as a leading halal tourism destination. This study aims to analyze the halal tourism marketing, in this case, digital marketing, on Penyengat Island in the disruption era. This research used descriptive qualitative methods through a literature study with data sources derived from related journal articles and other literature. The efforts of halal tourism marketing for Penyengat Island are not implemented digitally. To market tourism of Penyengat Island, the local government and stakeholders use mass media advertising, billboards, annual festivals, and digital channels such as social media, online booking sites, and e-book guides at halaltrip.com. Yet, the media does not inform tourism events or indicate Penyengat Island as a halal tourism destination. It proves that inadequate information about the concept of halal tourism and/or other available information on halal tourism travel guides for Muslim tourists on the digital platforms used. The efforts to promote Penyengat Island as halal tourism using digital channels are the relevant interesting contents in digital marketing channels, the availability of information on the need for halal services, and innovation on tourism attractions. ; Era disrupsi menciptakan peluang besar untuk pengembangan pariwisata halal dengan pemanfaatan teknologi dalam pemasaran produk wisata. Sebagai pilot project pengembangan pariwisata halal di Provinsi Kepulauan Riau, Pulau Penyengat menghadapi tantangan era disrupsi dalam membangun citra sebagai destinasi pariwisata halal unggulan. Penelitian ini bertujuan menganalisis pemasaran pariwisata halal di Pulau Penyengat pada era disrupsi, terutama dari aspek pemasaran digital. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif melalui studi pustaka dengan sumber data berasal dari artikel jurnal dan data literatur lainnya. Upaya pemasaran pariwisata halal di Pulau Penyengat secara digital belum dilakukan dengan maksimal. Pemasaran pariwisata cenderung menggunakan iklan media massa, baliho, dan festival tahunan. Saluran digital yang digunakan untuk mempromosikan pariwisata Pulau Penyengat terdiri dari media sosial, online booking site dan panduan e-book di halaltrip.com. Namun, penggunaannya masih terbatas pada informasi mengenai kegiatan pariwisata, dan belum memperkenalkan pariwisata halal secara riil. Hal ini terbukti belum optimalnya informasi mengenai konsep pariwisata halal dan belum tersedianya informasi tentang panduan perjalanan pariwisata halal bagi wisatawan Muslim di platform digital yang digunakan. Saran dalam upaya mempromosikan pariwisata halal Pulau Penyengat melalui saluran digital adalah pemilihan konten yang menarik di saluran pemasaran digital, ketersediaan informasi kebutuhan layanan halal, dan inovasi terhadap atraksi daya tarik wisata.