Suchergebnisse

В современную эпоху информационных войн средства массовой информации (СМИ) ищут эффективные средства манипулирования массовым сознанием реципиентов. Одним из таких средств манипуляции является цифровая статистика. Цель настоящего исследования состоит в определении роли цифровой статистики как средства языкового манипулирования в современных СМИ. Формируемые статистикой информационные данные дают точное описание происходящих событий. Статистические данные обладают такими свойствами, как актуальность, наглядность, конкретность и официозность, что придает им особое значение в системе средств массовой информации. Вероятность принятия за истину сомнительной информации, размещенной в СМИ, возрастает, если закрепить за ней статистические данные. Потому цифровая статистика рассматривается как один из самых мощных инструментов воздействия на человека. В статье анализируется вопрос языкового манипулирования в свете цифровой статистики в русскоязычных и англоязычных СМИ. Обозначены сферы жизнедеятельности людей, в которых более всего используется манипулирование цифровой информацией.
In the era of information wars, modern mass media are looking for effective means of manipulating the mass consciousness of recipients. One of such means of manipulation is digital statistics. The purpose of the study is to determine the role of digital statistics as a means of language manipulation in modern media. The information data generated by statistics gives an accurate description of the events taking place. Statistical data have such properties as relevance, visibility, concreteness and officiousness, which give them special importance in the system of mass media. The probability of accepting dubious information posted in the mass media as the truth increases if statistical data is attached to it. Therefore, digital statistics is regarded as one of the most powerful tools to influence people. The article analyzes the issue of language manipulation in the light of digital statistics in Russian- and English-language media. The spheres of human activity in which the manipulation of digital information is most used are indicated. Digital statistics is understood as one of the means of language manipulation in the media. The role of digital statistics and its impact on the addressee is determined.

Political processes in the modern world cannot be considered in isolation from the mass media, the role and importance of which are indisputable. In this regard, the topic of mediatization of the political sphere has taken an important place in scientific research, which analyzes the problems of interaction of politics with information and communication channels. The expansion of the networks and the improvement of information and communication technologies open up prospects for a higher level of integration of politics and mass media. The arsenal of this integration is being replenished with new ways and forms of interaction that strengthen the mutual influence of mass media and politics. This process is further enhanced by new media, such as social networks, the blogosphere, podcasts, which are beginning to play an important communicative role in society. The mediatization of politics in the digital age leads to the ordering of information by group interests, acts as a filter on the way of spreading unacceptable information. It creates a space where the audience receives information about politics in an adapted form, with symbols, etc. Thus, political media communications in the digital age do not only record and analyze political processes, but also directly affect them. These channels play an important role in the process of political socialization of the individual, in the formation of public opinion regarding the events of the political life of society, which actualizes the study of problems in the field of interaction between politics and mass media. ; Политические процессы в современном мире нельзя рассматривать в отрыве от средств массовой коммуникации, роль и значение которых неоспоримы. В связи с этим тема медиатизации политической сферы начинает занимать важное место в научных исследованиях, в которых анализируются проблемы взаимодействия политики с информационными и коммуникационными каналами. Расширение сети и совершенствование информационно-коммуникационных технологий открывает перспективы для ...

Идея взаимной зависимости библиографического знания и цифровой грамотности нашла свою реабилитацию в актуальных политиках развития цифровой интеллигентности любого гражданина. Цель настоящего изложения состоит в следующем – заново дефинировать классическую библиографическую культуру как качественный параметр для новой матрицы умений и компетентностей в цифровой эре. Место применения здесь будет иметь метод критического переосмысления схемы дигитальной интеллигентности.

The article is devoted to the dissemination of online media technologies that led to the evolution of the life structure of modern youth. in a global information society. Internet communication, forming a virtual dimension of reality, represents a new habitat for youth interactive communities and the implementation of political communications. The author argues that network media in the digital age have become the most important institution of political socialization of the younger generation. The analysis of the priority directions of the media policy of the subjects of the political process using digital and network technologies showed that this mechanism is rapidly developing.

English version of the article on pp. 161-164 at URL: https://panor.ru/articles/impact-of-online-media-on-the-socialisation-and-inclusion-of-the-young-in-the-digital-age/65922.html

The development of digital technology, Internet communications and social media affects all areas of public life. Politics is no exception. In today's world, social media are becoming not only a means of transmitting information, but also the habitat of millenials and zoomers. Year after year, more and more digital natives (M. Prensky's term) are gaining the right to vote in elections. This fact cannot avoid political parties, which are beginning to adapt the use of social media to their own informational and campaigning needs. Social platforms present an opportunity to form a loyal community, which will follow the political process through the prism of the values of the preferred party, and eventually become politically active in the coming elections. The author questions whether the role of social media is so great, what determines it and whether young people engaged in politics through social media are really capable of changing the course of the political process. To answer these questions, a sociological study was conducted that included an analysis of the official accounts of political parties and their members in the main social media operating in Russia. The audience engagement index was compiled and calculated in relation to the results of the elections to the State Duma of the 8th convocation in 2021. ; Развитие цифровых технологий, интернет-коммуникаций и социальных сетей затрагивает все сферы общественной жизни. Не становится исключением и политика. В современном мире социальные сети становятся не только средством передачи информации, но и ареалом обитания миллениалов и зумеров. Из года в год все большее количество цифровых аборигенов (термин М. Пренски) получают право голоса на выборах. Этот факт не может обойти стороной политические партии, которые начинают адаптировать использование социальных медиа под собственные информационные и агитационные нужды. Социальные платформы представляют возможность формирования лояльного сообщества, которое будет следить за политическим процессом через призму ценностей предпочтительной партии, а в конечном итоге проявит политическую активность на ближайших выборах. Автором поставлены вопросы, так ли велика роль социальных сетей, что ее детерминирует, действительно ли молодежь, вовлеченная в политику через социальные медиа, способна изменить течение политического процесса. Для ответа на эти вопросы было проведено социологическое исследование, включающее анализ официальных аккаунтов политических партий и их членов в основных социальных сетях, действующих на территории России. Был составлен и рассчитан индекс вовлеченности аудитории применительно к результатам выборов в 2021 г. в Государственную Думу VIII созыва.

In the last thirty years we witnessed to a number of relevant innovations and changes. Some of them belong to the information technology domain and parts of them were the reason why the IT domain became the ICT domain. In order to better understand problems and issues related to education and learning it is useful to outline some of the most relevant achievements and milestones in the technological domain. If we focus on the European approach to the spread of information technology termed in the '90ies "Information Society" we can find initiatives such as i2015 the EU policy framework for the information society and media for the 1 next decade and, at global level, the WSIS+10 a ten years activity aimed to draw the guidelines for an harmonious and fruitful development of the information society. It promotes the positive contribution that information and communication technologies can make to the economy, society and personal quality of life. Everyone experienced in "ICT based innovation" knows that "It is not only a matter of technology". Of course technology advances are one of the potential actors as in the case of the diffusion of personal computing or easy access to digital networking. Anyway different parameters are actively influencing e-Services success or failure: cultural aspects, organisational issues, bureaucracy and workflow, infrastructure and technology in general, user's habits, literacy, capacity, market models, interaction design or merely mind-set! Before looking in detail how all these aspects are impacting on education and learning let's take into account some additional relevant aspects.

The arguments in favor of the development of digital sociology at the present stage of development of science in the field of sociology have been presented, its benefit in the field of economic and political development of modern society has been substantiated. The interpretations of the subject of study of digital sociology have been given, social processes and phenomena have been highlighted, the study of which is especially important from the point of view of digital sociology. The importance of Internet sociology in the framework of General sociological research has been revealed. One of the main methods of sociological research – observation, in the context of sociology of the Internet has been considered. Two approaches in the sociology of the Internet for solving ethical problems and the resulting problems of reliability and quality of the collected data have been emphasized. ; Представлены аргументы в пользу развития цифровой социологии на современном этапе развития науки в области социологии, обоснована ее польза в области экономического и политического развития современного общества. Даны трактовки предмета изучения цифровой социологии, выделены социальные процессы и явления, изучение которых особенно актуально с точки зрения цифровой социологии. Раскрыта значимость социологии интернета в рамках общих социологических исследований. Рассмотрен один из основных методов социологического исследования – наблюдение в контексте социологии интернета. Выделены два подхода в социологии интернета для решения этических проблем и вытекающих из них проблем надежности и качества собранных данных.

This article outlines the key propositions and further prospects of the media event theory established by Daniel Dayan and Elihu Katz in their 1992 book Media Events: The Live Broadcasting of History. The ritual approach they suggested, according to which media events are understood as large-scale televised performances meant to integrate society, has received a variety of alternative interpretations. The critique of media events' ceremonial model mainly follows three directions: (1) the restrictions of the neo-Durkheimian paradigm, which emphasizes the consensual nature of media events; (2) the narrowness of the initial definition of media events' genre and its three scenarios ("conquests", "contests", "coronations"); (3) consideration of media events as televised phenomena only, without taking into account other types of media and their interaction. This article shows that one of the possible extensions of Dayan and Katz's theory can be to develop the concept of transformative media events, which are understood as mediatized social dramas framing the renewal of the social order or its basic institutions. Special attention is paid to methodological difficulties involved in identifying the criteria of transformative media events. For instance, the matter of whether events which have not led to significant social changes (such as failed protest actions) can be considered transformative; whether the event's "vector" (progressive or regressive) should be taken into account; which levels and segments of social life allow for the emergence of phenomena which can qualify as transformative media events — all of these questions remain open. The article emphasizes that these conceptual difficulties are connected to the more fundamental problem of distinguishing between media events and non-media-events in the digital era. The conclusion contains some thoughts as to why the discussion about "the end of media events" is still far from over.

Russian: Исследование защищает тезис, что дигитальные книги производят редукцию характеристик коммуникационного средства "книги" и превращают себя в "не-книги". Здесь прослежены два аспекта: первый, это обреченность провала коммерческой (платной) дигитальной книги; второй относится к концу дигитальной книги как категории "книги". Симптомы неуспеха коммерческой дигитальной книги проявляют себя в снижении рыночного прироста е-книги, в изменении определения книги от товара в услугу, в ее бесплатности, в родительском и читательском отпоре. Ключевые факторы этого отпора мы видим в компрометировании познания и учебы и в нарушении читательского права. Можно указать и на причину провала дигитальной книги как категории "книги" – фактор манипулируемости и содержанием, и форматами. Вывод таков: инвестиционние политики нужно направлять к изданию печатных книг, а дизайнерские инновации нужно ориентировать на физические издания и выложить их на бумагу и в печать.
Ключевые слова: электронная книга, издательское дело, электронное издательство, будущее книг, психология чтения

The article is devoted to the manipulation of information inthe Russian mass media. It is dealt with one manipulative method introduction of digital information into the text. Special attentionis drawn to the study of purposes of using and to the description ofthe expression means of this method. Examples from modernsocial and political publications (Rossiiskaya Gazeta, Izvestia,Novaya gazeta, Moskovskiy Komsomolets) are given. ; Статья посвящена проблеме манипуляции информацией в российских СМИ. Рассматривается один из манипулятивных приемов включение в текст цифровой информации. Особое внимание уделяется изучению целей использования и описанию средств выражения данного приема. Приводятсяпримеры из современных общественно-политических изданий (Российская газета, Известия, Новая газета, Московский комсомолец).

Along with traditional methods of providing information through mass media (periodicals, television and radio), digital sources are also widely used in the modern world, which, although not officially registered mass media, play no less a role in shaping public opinion. The emergence of personal blogs, «live magazines», Internet sites and social networks opened a new platform and provided new opportunities. There are actors of various sizes, from presidents of major States to Housewives, from businessmen to human rights activists. Foreign policy is one of the most popular topics.

Political cartoon is a democratic art form and part of political discourse. Like a "mirror of today" it reflects current political affairs on domestic and international arena in a humorous or sarcastic way. This study looks at the political cartoon as a complex multimodal text which conveys a certain message through its visual and verbal components. The aim of the study is social-semiotic analysis of media representations of Russian political authorities in political cartoons in Russian and foreign printed as well as digital media during the presidency of D. Medvedev in 2008 – 2012 .This period is of particular interest since it was the time when a new form of governance in Russia, a "tandem V. Putin – D. Medvedev", was born. The theoretical basis of this study is the social semiotic theory of visual representation, which holds that a process of representation is motivated by cultural background of the sign-maker and realized in particular context. Images are seen within a realm of ideology and institutions of power. The material for this study was collected from Russian and British printed newspapers as well as largest online freelance cartoonists' collectionscaricature.ruandpoliticalcartoon.com. The material has been analyzed using Kress & Van Leeuwen's "Grammar of Visual Design" and Meshcherkina-Rozhdestvenskaya's approach to analyzing visual material. Furthermore, the analysis contains references to other Russian research practices such as explaining intertextual connections and looking for precedential phenomena. The interpretations of the cartoons have been made from the Cultural Studies point of view in the realm of recent political events in Russia. The cartoons that have been analyzed create strong contrast between the power of D. Medvedev and the power of V. Putin. In fact, representations of V. Putin showed his dominant role during D. Medvedev's presidency. The findings have been discussed in detailed and grouped into 5 cases: 1. Putin and Medvedev: tandem or puppet theatre?; 2. Russian political power = monarchy; 3. V. Putin is Russian macho; 4. Bear as a symbol of Russian political power: the beast, the "Medved" or Winnie-the-Pooh?; 5. Political power is sex. Asiasanat:cartoon, political cartoon, social semiotics, V. Putin, D. Medvedev, Russia

The article analyses the problems of digitalisation, which has become dominant in recent years, which is justified by numerous data on scientific publications, the number of patents, the volume of investments and publications in various media. The article is based on the methodology of an integrated approach and system analysis. The theoretical basis of the article was the publications of Russian researchers devoted to the problems of the Russian economy҅s digitalisation. Familiarisation with regulatory documents and government programmes, methods of comparative analysis were chosen as research methods. The methods used also included the method of expert assessments, normative and logical methods. The analysis of methods, mechanisms, tools and other aspects of updating the track of digital transformation of the Russian economy is carried out. Based on and summarizing the results of the study, nine directions for the development of end-to-end technologies have been formulated and a block diagram of the model of the government programme «Digital Economy» is presented. Separately, the culture of organisations is considered, which is a barrier to the digital transformation of companies, which evolves into a «digital culture». In conclusion, a modern rating of end-to-end trends of the digitalisation process is presented, and global end-to-end trends of digitalisation in the sectoral context demonstrating the track of development of the digital matrix of the Russian economy. The presented information will allow to navigate in the established directions of development of end-to-end technologies of the Russian economy, and to make rational management decisions to representatives of Russian business and top management of Russian companies. ; В статье проанализирована проблематика цифровизации, которая в последние годы стала доминирующей, что обосновывается многочисленными данными по научным публикациям, количеству патентов, объему инвестиций и публикациям в различных средств массовой информации.В основу статьи положена ...

В статье понятие цифрового маркетинга рассматривается как одна из составляющих маркетинга. Особое внимание уделяется его преимуществам и проблемам. Среди пользователей сети отдельно рассматриваются статистика использования поисковых систем и их возрастная категория. Актуальность статьи обусловлена тем, что цифровые технологии активно внедряются в нашу жизнь, что обусловливает упрощение доступа населения и бизнеса к государственным услугам, ускорение обмена информацией, появление новых возможностей для ведения бизнеса, создание новых цифровых продуктов и др. ; In this article, the concept of digital marketing is considered as one of the components of marketing. Special attention is paid to its advantages and problems. Search engine usage statistics and their age category are considered separately among web users. The relevance of this article is due to the fact that digital technologies are actively being introduced into our lives. Simplifying public and business access to government services, speeding up information exchange, creating new business opportunities, creating new digital products, etc.

The object of the study are representatives of Russian political elite and their electorate in social networks. The aim of the study is to assess the impact on the electoral potential of politicians of their online communications with their audiences. The main quantitative indicators of the presence and activity of the Russian public politicians on Facebook, Instagram and Youtube, successful interaction forms between government representatives and the society, indexes of popularity, activity, audience loyalty, as well as visual features of the accounts' content were analysed. Feedback in the accounts of current politicians was assessed, including containing critical discourse. According to the results of the study, the author concluded that the creation of a full-fledged feedback channel with a potential electorate positively affects the image of a public politician, allows reducing the feedback amount with negative comments, is a successful interaction form between a politician and the electorate and increases his electoral potential. However, the Russian politicians are not sufficiently prepared to establish communication with the potential electorate via social media. ; Объектом исследования являются представители российской политической элиты и их электорат в социальных сетях. Цель исследования – оценка влияния на электоральный потенциал политиков их интернет-коммуникаций со своей аудиторией. Анализировались основные количественные показатели присутствия и активности российских публичных политиков в Facebook, Instagram и Youtube, успешные формы взаимодействия между представителями власти и обществом, индексы популярности, активности, лояльности аудитории, а также визуальные особенности контента аккаунтов. Оценивалась обратная связь в аккаунтах действующих политиков, в том числе содержащая критический дискурс. По итогам исследования сделаны выводы, что создание полноценного канала обратной связи с потенциальным электоратом положительно влияет на образ публичного политика, позволяет уменьшать количество ...