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This book presents an argument that the environmental movement is a coalition of many groups working toward common objectives without common values. Norton believes this lack of unity causes unnecessary and divisive controversy and debate within the environmentalist community which impedes the development of effective and timely environmental management policies. The various participants in environmental debates see events so differently, and describe them in such diverse vocabularies, that the environmental movement, unlike other social action movements, lacks common theoretical principles. Norton's goal is to create a common language for discussing environmental issues as a first step towards a unified theory of environmental management.

"A short, fun, fierce manifesto for a fairer, more effective environmentalism (with a lot less shopping!). We've been "saving the planet!" for decades now, and the crises have only gotten worse. Many of us-environmentalists included-continue to live deeply unsustainable lives. At home, affluent Americans "buy green"; while at work, they maximize profits with dirty energy and toxic industries that are poisoning our poorer communities. With brevity, humor, and plenty of attitude, Jenny Price tracks "save the planet!" enthusiasm through strategies that range from ridiculously ineffective (Prius-buying and carbon trading) to flat-out counterproductive (greenwashing, and public subsidies to greenwash). We need to imagine far better ways to use and inhabit environments. Why aren't we cleaning up the messes we've already made? And why do so many people hate environmentalists? Price offers trailblazing answers, along with powerful ideas for how to divest from self-destruction and invest in mutual survival"--

"In six chapters, Terry Anderson and Laura Huggins make a powerful argument for free market environmentalism. They break down liberal and conservative stereotypes of what it means to be an environmentalist and show that, by forming local coalitions around market principles, stereotypes can be replaced by pragmatic solutions that improve environmental quality without increasing red tape."--Jacket

Preface -- 'Brief biographies -- Introduction : lost in Beijing -- Seeking Buddha -- Leaving home -- Wasteland -- Love -- Seeking the way -- Running away -- Homecoming -- Epilogue : return to Lhasa -- Appendix : interview time and locations -- 'Postscript

Provides a conceptual set of tools for how to approach environmental issues in a rigorous and thoughtful manner, based on an analysis of incentives, property rights, market failure, supply and demand constraints, and insights from behavioral economics. Easy-to-read and filled with real-world examples of the most complex environmental challenges, this book demonstrates that sound economic analysis and reasoning can be one of the environmental community's strongest allies.

Introduction: Environmental advocacy and policymaking -- Environmental advocacy strategies that work -- The connected stakeholder model -- Environmental politics in East Asia -- Make friends on the inside : cultivate and empower allies -- Make it work locally : local models, global solutions -- Make it work for business : crafting win-win-win-win outcomes -- Make it matter : using art to engage the heart and the imagination -- Be a game changer -- Conclusion: Replenishing the commons.