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Ethnography introduces readers to traditions of ethnographic research and writing through detailed discussions of their histories, exploratory designs, representational conventions, and standards of evaluation. While situating ethnography within its original, anthropological context, the book simultaneously introduces new frameworks for grasping its rich and ever expanding practices.

'Ethnography' introduces readers to traditions of ethnographic research and writing through detailed discussions of their histories, exploratory designs, representational conventions, and standards of evaluation. While situating ethnography within its original, anthropological context, the text simultaneously introduces new frameworks for grasping its rich and ever expanding practices.

Embracing the trope of ethnography as narrative, this chapter uses the mythic story of Bronislaw Malinowski's early career and fieldwork as a vehicle through which to explore key aspects of ethnography's history and development into a distinct form of qualitative research. The reputed "founding father" of the ethnographic approach, Malinowski was a brilliant social scientist, dynamic writer, conceited colonialist, and, above all else, pathetically human. Through a series of intervallic steps -- in and out of Malinowski's path from Poland to the "Cambridge School" and eventually to the western Pacific -- I trace the legacy of ethnography to its current position as a critical, historically informed, and unfailingly evolving research endeavor. As a research methodology that has continually reflected on and revised its practices and modes of presentation, ethnography is boundless. Yet minus its political, ethical, and historical moorings, I argue, the complexities of twenty-first-century society render its future uncertain. ; Published (Publication status) ;

Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork; they emphasize the subjects' frames of reference and understandings of the world. This article uses a comparison between journalism and ethnographic research as a framework for highlighting common problems with manuscripts using this method. It offers veteran ethnographers' tips about what they look for in a manuscript and identifies three ethnographies that are examples of successful application of the method to topics of interest to journal readers.

Sensory ethnography offers an important intervention into the dominance of the conventional 'watching and listening' dynamic often presumed to be at the heart of ethnographic research. This chapter provides an account of sensory ethnography that positions it broadly within the field of qualitative research, locating it as an approach that intersects with a variety of interrelated methodologies. Developing a 'sensory sensibility' means utilizing the role of the senses in conducting research, and demands attention to researchers' own emplacement and reflexivity to the field in their aim of elucidating complex meaning from cultural life. As such, this method offers an expanded approach to embodiment and expression that is inherent to the process of interpretation and negotiation in the ethnographic encounter. Sensory ethnography is then broken down into specific methods that can be incorporated into each of the research phases—design, data collection, analysis, and writing—while being mindful of any artificial distinctions or boundaries between them within the overall research project, as well as presenting some of the ethical and political complexities to be managed while conducting sensory ethnography. The authors then provide case studies of their own research that utilized sensory ethnographic techniques to provide the reader with a more concrete grounding for the application of concepts presented. This chapter concludes with an entreaty for sensory ethnographers to develop practices of exploratory openness and attentiveness to the senses, not solely as resources to be mined for data but as a fundamental product of the ethnographic process.

As Alan Klima writes in Ethnography #9, "there are other possible starting places than the earnest realism of anthropological discourse as a method of critical thought." In this experimental ethnography of capitalism, ghosts, and numbers in mid- and late-twentieth-century Thailand, Klima uses this provocation to deconstruct naive faith in the "real" and in the material in academic discourse that does not recognize that it is, itself, writing. Klima also twists the common narrative that increasing financial abstractions in economic culture are a kind of real horror story, entangling it with other modes of abstraction commonly seen as less "real," such as spirit consultations, ghost stories, and haunted gambling. His unconventional, distinctive, and literary form of storytelling uses multiple voices, from ethnographic modes to a first-person narrative in which he channels Northern Thai ghostly tales and the story of a young Thai spirit. This genre alchemy creates strange yet compelling new relations between being and not being, presence and absence, fiction and nonfiction, fantasy and reality. In embracing the speculative as a writing form, Klima summons unorthodox possibilities for truth in contemporary anthropology.

Doing Ethnography systematically describes the various phases of an ethnographic inquiry, provides numerous examples, and offers suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe, and explain the symbolic world lying beneath the social action of groups, organizations, and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organization and analysis, and communication of the

Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one s data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work. This book is an invaluable resource for anyone wanting to plan and

The Teaching Writing series publishes user-friendly writing guides penned by authors with publishing records in their subject matter. While ethnographers inevitably write up their findings from the field, many ethnography textbooks focus more on the 'ethno' portion of our craft, and less on developing our 'graph'skills. Gullion fills that gap, helping ethnographers write compelling, authentic stories about their fieldwork. From putting the first few words on the page, to developing a plot line, to publishing, Writing Ethnography offers guidance for all stages of the writing process. Writing prompts throughout the book encourage the development of manuscripts from start to finish. Appropriate for both new and emerging scholars, Writing Ethnography is a useful text for qualitative methods, research methods courses across disciplines

In this experimental ethnography, Alan Klima examines moneylending, gambling, funeral casinos, and the consultations of spirits and mediums to predict winning lottery numbers to illustrate the relationship between contemporary Thai spiritual and financial practices and global capitalism's abstraction of monetary value.

Edited and translated by Steven FeldJean Rouch has made more than one hundred documentary films in West Africa and France, pioneered numerous film techniques and technologies, and in the process inspired generations of filmmakers. Ciné-Ethnography is a long-overdue English-language resource that collects Rouch's key writings, interviews, and other materials that distill his thinking on filmmaking, ethnography, and his own career

Der Beitrag behandelt eine besondere Art der soziologischen Ethnographie, die vor allem, aber nicht ausschließlich in der angewandten Forschung eingesetzt wird. Es wird vorgeschlagen, diese Art der Ethnographie als "fokussierte Ethnographie" zu bezeichnen. Die fokussierte Ethnographie wird vor dem Hintergrund der herkömmlichen Formen der Ethnographie beschrieben. Sie bildet weniger einen Gegensatz als eine Ergänzung zu diesen herkömmlicheren Formen, da sie sich besonders für die moderne differenzierte Gesellschaft eignet. Der Beitrag skizziert die Hintergründe wie auch die wesentlichen methodologischen Merkmale der fokussierten Ethnographie, wie etwa kurzfristige Feldaufenthalte, Datenintensität und Zeitintensität, um damit die Möglichkeiten für weitere Forschungen zu ebnen.