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Ethnography introduces readers to traditions of ethnographic research and writing through detailed discussions of their histories, exploratory designs, representational conventions, and standards of evaluation. While situating ethnography within its original, anthropological context, the book simultaneously introduces new frameworks for grasping its rich and ever expanding practices.

Many qualitative studies in journalism and mass communication research draw on ethnographic methods that originated in anthropology and sociology. These methods involve studying people within their own cultural environment through intensive fieldwork; they emphasize the subjects' frames of reference and understandings of the world. This article uses a comparison between journalism and ethnographic research as a framework for highlighting common problems with manuscripts using this method. It offers veteran ethnographers' tips about what they look for in a manuscript and identifies three ethnographies that are examples of successful application of the method to topics of interest to journal readers.

"This volume provides readers with a comprehensive guide to understanding, conceptualizing, and critically assessing ethnographic research reporting in qualitative research"--

As Alan Klima writes in Ethnography #9, "there are other possible starting places than the earnest realism of anthropological discourse as a method of critical thought." In this experimental ethnography of capitalism, ghosts, and numbers in mid- and late-twentieth-century Thailand, Klima uses this provocation to deconstruct naive faith in the "real" and in the material in academic discourse that does not recognize that it is, itself, writing. Klima also twists the common narrative that increasing financial abstractions in economic culture are a kind of real horror story, entangling it with other modes of abstraction commonly seen as less "real," such as spirit consultations, ghost stories, and haunted gambling. His unconventional, distinctive, and literary form of storytelling uses multiple voices, from ethnographic modes to a first-person narrative in which he channels Northern Thai ghostly tales and the story of a young Thai spirit. This genre alchemy creates strange yet compelling new relations between being and not being, presence and absence, fiction and nonfiction, fantasy and reality. In embracing the speculative as a writing form, Klima summons unorthodox possibilities for truth in contemporary anthropology.

Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one s data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work. This book is an invaluable resource for anyone wanting to plan and

The Teaching Writing series publishes user-friendly writing guides penned by authors with publishing records in their subject matter. While ethnographers inevitably write up their findings from the field, many ethnography textbooks focus more on the 'ethno' portion of our craft, and less on developing our 'graph'skills. Gullion fills that gap, helping ethnographers write compelling, authentic stories about their fieldwork. From putting the first few words on the page, to developing a plot line, to publishing, Writing Ethnography offers guidance for all stages of the writing process. Writing prompts throughout the book encourage the development of manuscripts from start to finish. Appropriate for both new and emerging scholars, Writing Ethnography is a useful text for qualitative methods, research methods courses across disciplines

In this experimental ethnography, Alan Klima examines moneylending, gambling, funeral casinos, and the consultations of spirits and mediums to predict winning lottery numbers to illustrate the relationship between contemporary Thai spiritual and financial practices and global capitalism's abstraction of monetary value.

Edited and translated by Steven FeldJean Rouch has made more than one hundred documentary films in West Africa and France, pioneered numerous film techniques and technologies, and in the process inspired generations of filmmakers. Ciné-Ethnography is a long-overdue English-language resource that collects Rouch's key writings, interviews, and other materials that distill his thinking on filmmaking, ethnography, and his own career

"In turn creative thinker and street flaneur, careful planner and adventurer, empathic listener and distant voyeur, recluse writer and active participant: the ethnographer is a multifaceted researcher of social worlds and social life. In this book, sociologists Sarah Daynes and Terry Williams team up to explore the art of ethnographic research and the many complex decisions it requires. Using their extensive fieldwork experience in the United States and Europe, and hours spent in the classroom training new ethnographers, they illustrate, discuss, and reflect on the key skills and tools required for successful research, including research design, entry and exit, participant observation, fieldnotes, ethics, and writing up. Covering both the theoretical foundations and practical realities of ethnography, this highly readable and entertaining book will be invaluable to students in sociology and other disciplines in which ethnography has become a core qualitative research method"--

Der Beitrag behandelt eine besondere Art der soziologischen Ethnographie, die vor allem, aber nicht ausschließlich in der angewandten Forschung eingesetzt wird. Es wird vorgeschlagen, diese Art der Ethnographie als "fokussierte Ethnographie" zu bezeichnen. Die fokussierte Ethnographie wird vor dem Hintergrund der herkömmlichen Formen der Ethnographie beschrieben. Sie bildet weniger einen Gegensatz als eine Ergänzung zu diesen herkömmlicheren Formen, da sie sich besonders für die moderne differenzierte Gesellschaft eignet. Der Beitrag skizziert die Hintergründe wie auch die wesentlichen methodologischen Merkmale der fokussierten Ethnographie, wie etwa kurzfristige Feldaufenthalte, Datenintensität und Zeitintensität, um damit die Möglichkeiten für weitere Forschungen zu ebnen.

Ethnographers, like other researchers, currently have a broad range of media at their disposal for conducting fieldwork, for aiding analysis and, most challengingly, for representing their completed work. These include digital media such as photographs, video film, audio-recordings, graphics and others besides. Through the computer 'writing space', these media can be integrated together, alongside more conventional written interpretation, into hypermedia environments. However, integration poses a number of potential problems, which this article addresses through a discussion of the semiotics of multimedia. In particular, it argues that different media can be seen to 'afford' different kinds of meaning. The integration of different media, therefore, has potentially significant implications for ethnography. Rather than seeing these media forms as discrete, we suggest an approach to ethnographic work which sees meaning as emerging from the fusion of differently mediated forms into new, 'multi-semiotic' modes. We therefore recognize the need to go beyond the current interest in visual methods, and instead to develop ways of understanding what kinds of meanings are produced in multimodal ethnographic work.