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Article about the causes, patterns and trends in the development processes of globalization and Russia's place in the global world. The author analyzes the dynamics of globalization in the political, economic, cultural and legal fields developed on the basis of their three-level classification of global institutions.

Article about the causes, patterns and trends in the development processes of globalization and Russia's place in the global world. The author analyzes the dynamics of globalization in the political, economic, cultural and legal fields developed on the basis of their three-level classification of global institutions.

The history of mankind since ancient times is characterized by trends on a global scale. Modern globalization processes have their origins in the 1960s, and the turning point in their development was the fall of the "socialist camp". The nature, essence and content of globalization cause criticism and concern of scholars and experts, civil society activists. This fact signals the lack of knowledge and proves the need for further research. The author argues that globalization is a complex structural transformation, and its main objective trends are materialized in the occurrence of proper events; thus allowing to more or less successfully assess a cause and effect relationship. The article concludes that the agents as well as all participants of the globalization processes increasingly demonstrate the desire to accumulate, strengthen and enrich their economic, political and legal powers and authorities. Their substantial properties as well as the system-building function which defines social order are qualitatively predetermined by targeted globalization effects where the key role is played by the Kantian notion of "self-regard". Keywords: globalization; trend of globalization; social philosophy; post-industrial society. ; История человечества с незапамятных времен сопровождается тенденциями глобального масштаба. Современные глобализационные процессы берут свое начало в 1960-х годах, а переломным моментом их развития стало падение «социалистического лагеря». Природа, сущность и содержание глобализации вызывают критику и обеспокоенность ученых и экспертов, активистов гражданского общества, что свидетельствует о недостаточной ее изученности и настоятельной необходимости дальнейшего исследования. Автор статьи доказывает, что процессы глобализации представляют собой сложноструктурное преобразование, и объективность ее основных тенденций материализуется в закономерности наступления того или иного факта (результатов, событий), что позволяет более или менее успешно оценить их причинно-следственную взаимосвязь. В статье делается вывод, что агенты, да и все участники процессов глобализации, демонстрируют перманентное стремление аккумулировать, усиливать и обогащать свои экономические, политико-правовые властные полномочия. Их субстанциональные свойства, системообразующая функция социального порядка качественно предопределяются целенаправленным воздействием глобализации, где ключевую роль играет кантианское понятие «забота о себе».

Semantic maintenance of the concept "globalization" is examined, its wide and
narrow interpretations. It becomes firmly established that global integration is the
quantitative state of globalization, indicative on the scale of what be going on in society changes, and universalization is the description of the high-quality state of globalization. Processes of modernisation, internationalization, transnatonalization and
liberalization are methods, relations, structures and principles which accompany the
process of rapprochement of societies in global unit. Modern globalization on the
stage of technogenesis presents not simply socio-economic and socio-biospheric
process, and more vast is a technogenic socio-biospheric process of co-operation of
technogenic society, its technosphere and transformed biosphere.

The article analyzes the essence of globalization and modern trends of its development. Considers the main contradictions associated with the concept of «globalization» and touches on questions about the nature of this phenomenon and the current vector of its development. Proposed author's vision of the nature of globalization, its prerequisites and content of this concept. Also during the research it was established that the current condition of globalization is characterized by the level of internationalization of reproduction process in the world economy. The analysis is based on the results of basic research in the field of international production. The conclusions drawn by results of this research about essence and nature of globalization can be used further at more
detailed studying of a subject of global changes of the world economy. The findings of this study about essence and nature of globalization can be used further for a more detailed studying of a theme of global changes of the world economy.

The article provides a collection of modern views on the socio-cultural globalization in its relationship with glocalization. The author concludes that there is a dialectical interaction between them.

The article is about the specifics of a new form of social control - the global social control. The author analyzes the development of global institutions, their formation as subjects of social control. Particular attention is paid to the characteristic of features of global social control in different spheres of social life.

Globalization remains the crucial trend of global development, and it is especially evident in economic sphere. Apart from it, political, informational and cultural globalizations are actively discussed. The rapid development of global market, initiated by the West, paradoxically, fostered redistribution of economic influence towards the non-Western countries and primarily to Asia. Therefore, the record of participation of BRICS states (China and India, primarily) in global processes is instructive. These two countries achieve significant developmental successes due to their integration in world economy without abandoning active participation of their government in regulation of economic and social activities. Analysis of the strategies adopted of other BRICS countries could appear quite useful for Russia. ; Глобализация остается определяющей тенденцией мирового развития, причем наиболее явно она проявляется в экономической сфере. Наряду с ней выделяются также политическая, информационная и культурно-цивилизационная глобализация. Стремительное развитие глобального хозяйства, инициированное Западом, привело к перераспределению экономического влияния — все большую роль в нем играют незападные, прежде всего азиатские, страны. В этой связи показателен опыт участия в глобализационных процессах государств БРИКС, прежде всего Китая и Индии. Эти две страны достигли существенных успехов в развитии за счет интеграции в мировую экономику без отказа от активной роли государства в регулировании общественных и хозяйственных процессов. Изучение стратегий партнеров по БРИКС представляет существенный интерес для России.

All the activities and phenomena of the modern society proceed under influ­ence of the globalizational processes. The globalization runs through mostly all the fields of the social life, primarily economic, political and social, cultural, humanitarian field. The globalizational processes have the specified legal di­mension, that becomes apparent, first, in changes of the correlation of national, regional and international law; besides this, in changes of the specificity of the legal regulation. ; В современном обществе все явления, процессы проходят под влиянием гло - бализацийних процессов. Глобализация пронизывает практически все сферы общественной жизни, прежде всего, экономическую, политическую, а также социальную, культурную, гуманитарную и др. Гло - бализацийни процессы имеют определенный правовой измерение, проявляется, во-первых, в изменении соотношения между национальным, региональным и международным правом, кроме того, в изменении специфики правового регулирования общественных отношений и др. ; В сучасному суспільстві всі явища, процеси проходять під впливом гло - балізаційних процесів. Глобалізація пронизує практично всі сфери сус­пільного життя, перш за все, еконо­мічну, політичну, а також соціальну, культурну, гуманітарну та ін. Гло - балізаційні процеси мають визначе­ний правовий вимір, що проявляєть­ся, по-перше, у зміні співвідношення між національним, регіональним та міжнародним правом, крім того, у зміні специфіки правового регулюван­ня суспільних відносин та ін.

Security issues are becoming more and more relevant for the Russian Federation in the context of the development of globalization processes and external pressure on the country. For the sustainable preservation and development of Russian society, economic security is becoming a priority.

The article deals with the problem of masculinity construction in the modern globalizing world. The main theoretical approaches, applying for analyzing of different masculinity types in globalizing world, are stood out. Special attention is paid to the consideration of three theories — the theory of gender socialization, the theory of social construction of gender and the theory of gender order. The positive and some limited effects of these theories for masculinity analyzing in the context of transformation of masculinity traditional types in the modern world are underlined. The author allocates the main agents of gender socialization, influencing the construction of masculinity identity. It is emphasized that the significance of religious institutions continues to be rather influential, but different trends towards masculinity formation are being appeared inside them, particularly, between representatives of traditional views and those who are aimed at liberalization. In spite of globalization processes increase, revealing particularly in the expansion of immigrant flows, the influence of ethnicity in the context of masculinity formation is still an important factor, forming the notions of masculinity. Attention is paid to the appearance of new types of masculinities due to the increasing of interaction between different cultures in conditions of global communication provided by modern technologies. The analysis of contemporary sociological studies gives the possibility to sight that in modern multicultural societies the variety of masculinities is increasing as among representatives of different cultures inside the united states as among representatives of different social classes, inside the same culture and the same organization. Furthermore, inside them there is often distinguished understanding of masculinity, so the construction of masculinity is carried out according to different scenarios.

Digital globalization is regarded as the environment for the functioning of the 21st century's university. Problems of digitalization of industries, globalization of markets, growing instability and uncertainty of the environment, increased social inequality, networking, platformization of business models predetermine the importance of university marketing as management focused on global resource markets. The trends in the development of holistic marketing in the era of digital globalization are presented – digitalization and globalization of operations, individualization and democratization of solutions, artificial intellectualization, networking, platformization of activity, co-creation of value with consumers and stakeholders, the growing importance of consumer experience. The guidelines for the development of university marketing in line with digital transformation at the internal and external levels of university management have been proposed: the transition from university rankings to the ranking of people (employees and university students) as a response to the trends of individualization, personalization and networking, the emphasis on intra-university marketing in comparison with external one, the strengthening of intellectual knowledge-valuable promotional tools in comparison with advertising. New guidelines for transformation of management and marketing of the university were defined. ; Цифровая глобализация рассматривается как среда функционирования университета XXI в. Проблемы цифровизации отраслей, глобализации рынков, растущей нестабильности и неопределенности среды, усиления социального неравенства, сетевизации, платформизации бизнес-моделей предопределяют значимость университетского маркетинга как менеджмента, ориентированного на глобальные рынки ресурсов. В статье представлены тренды развития холистического маркетинга эпохи цифровой глобализации: цифровизация и глобализация операций; индивидуализация и демократизация решений; искусственная интеллектуализация; сетевизация; платформизация ...

The subject of the author's research is the development of transnational corporations (TNCs) as an organic component of modern international economic integration and globalization processes. The concept and features of TNCs are characterized. A brief historical overview of the formation and development of corporate transnationalism is proposed. Statistics on the largest TNCs are presented and analyzed. On the one hand, positive aspects of the impact of TNCs on the development of the world economy and its national components were identified, and on the other hand, the negative consequences of the expansion of these corporations for both host countries and home countries of TNCs. The relationship between TNCs and sovereign States is considered in many aspects. Thus, based on the analysis of the instruments of influence of the companies under consideration on the normative activities of the States, a shift from the interstate to the corporate legal field was recorded. One of the subjects of the article is mega regional trade agreements of a new type as a factor of increasing the contradictory impact of TNCs on the development of the world economy and its national components.