SOCIOCULTURAL IDENTITY POSTMODERN: PROBLEM OF SOCIAL CONSTRUCTION
Problem setting. The relevance of our study is due to the excessive popularity of the concept of «socio-cultural identity» as a scientific term and tool for studying the postmodern world. As a concept of socio-humanitarian knowledge, it remains one of the most uncertain and at the same time actively used in modern research for theoretical and practical analysis and typology of socio-cultural processes. Understanding the specifics of socio-cultural identity and its formation in postmodern conditions is one of the most relevant and acute topics of modern science, which can provide a full understanding of the essence of this world. Recent research and publications analysis. Representatives of almost all humanities are involved in the discussion about identity. The fundamental development of the concept of sociocultural identity of the postmodern world is contained in the works of J. Habermas, E. Giddens, E. Erickson, A. Etzioni, M. Castells, F. Cassidy, S. Huntington, E. Smith, F. Fukuyama, W. Hesle and etc. Ukrainian researchers have also contributed to understanding the problem of identity. They have a large number of works that are directly or indirectly related to the phenomenon of identity and have such a wide variety of topics that it is not possible to present it exhaustively. A specific feature of their work is the indepth attention to everything related to the national component of socio-cultural identity. The main result of the accumulation of knowledge about socio-cultural identity by the social sciences and humanities is the understanding that adequate research of this phenomenon is possible only in an interdisciplinary space. The tendency to comprehend identity in science persists and in parallel new directions of research are developing – first of all, it is a study of the social construction of identity in the postmodern era. Paper objective. The purpose of our study is resource of the peculiarities of the transformation of socio-cultural identity as an object and subject of social construction, ...