Suchergebnisse

The paper addresses the multiplatform app "WhatsApp Messenger" and their use of online instant messaging and voice calls to smartphones. In Distance Education, Federal University of Federal University of Tocantins (UFT), this application has been used as a communication mobility strategic mobile since the management of courses and programs offered in 16 classroom support poles are located Board headquarters of large distances Educational Technology (DTE) that manages the undergraduate courses in distance education through the System Open University of Brazil (UAB). The UFT through its Board of distance education has 5 undergraduate courses with an enrollment of 1,273 students divided into 52 classes. The implementation of online communication group of distance education managers in the App WhatsApp and its interface with teachers, poles coordinators, directors of the campuses has made communication and managers DL ubiquitous. A redefinition of communicating characterized by the multidimensionality of the indivisible space of your hypermobility, that is, their physical mobility expanded by mobile devices, as in the case of WhatsApp. Its theoretical approach results from studies and research in the Stricto SensuPostgraduate Program in Education PPGE/UFT.

Este artigo oferece uma análise exaustiva das estratégias emergentes de comunicação política digital numa área pouco estudada: a lusofonia. Mediante revisão bibliográfica e análise de conteúdo, foram estudados um total de 25 partidos políticos de cinco países e três continentes diferentes. Os resultados confirmam, por um lado, tendências emergentes comuns a outras áreas geográficas analisadas recentemente, como a inovação nas narrativas digitais, a plataformização e a tendência para o engajamento como interação comunicativa. No entanto, são observadas novas tendências como o uso de mensagens instantâneas, o podcasting, a segmentação de audiência e o engajamento vinculado à neutralização de notícias falsas. ; This article provides an exhaustive analysis of the emerging digital political communication strategies in a seldom-studied area: the Portuguese-speaking world. Through a literature review and content analysis, 25 political parties from five countries and three different continents are studied. The results confirm emerging trends common to other recently analyzed places, such as innovation in digital storytelling, platformization and the trend towards engagement as communicative interaction. However, there are new trends toward instant messaging, podcasting, audience segmentation and engagement linked to the fight against fake news.

Este artigo oferece uma análise exaustiva das estratégias emergentes de comunicação política digital numa área pouco estudada: a lusofonia. Mediante revisão bibliográfica e análise de conteúdo, foram estudados um total de 25 partidos políticos de cinco países e três continentes diferentes. Os resultados confirmam, por um lado, tendências emergentes comuns a outras áreas geográficas analisadas recentemente, como a inovação nas narrativas digitais, a plataformização e a tendência para o engajamento como interação comunicativa. No entanto, são observadas novas tendências como o uso de mensagens instantâneas, o podcasting, a segmentação de audiência e o engajamento vinculado à neutralização de notícias falsas. ; This article provides an exhaustive analysis of the emerging digital political communication strategies in a seldom-studied area: the Portuguese-speaking world. Through a literature review and content analysis, 25 political parties from five countries and three different continents are studied. The results confirm emerging trends common to other recently analyzed places, such as innovation in digital storytelling, platformization and the trend towards engagement as communicative interaction. However, there are new trends toward instant messaging, podcasting, audience segmentation and engagement linked to the fight against fake news.