Suchergebnisse

It is not the first time when talk about the Lithuanian image appears. Renaldas Gudauskas was one of the initiators who has offered some recommendations about it in 1998. He has described the situation about Lithuanian image as something "in-between unknown and perspective country". Not so much have changed after nine years, so Renaldas Gudauskas' thoughts are relevant now. Nation image is getting more and more important nowadays. There was a notion in Simon Anholt Nation Brand Index 2006 Q4 Report that "globalization means that countries compete with each other for the attention, respect and trust of investors, tourists, […] the media, and the governments of other nations, so a powerful and positive national image provides a crucial competitive advantage". It is essential for countries to understand how they are seen by publics around the world; how their achievements and failures, their assets and their liabilities, their people and their products are reflected in their brand image. A high level of information about other countries access and almost unlimited access to different kind of information about one's own country brings some unexpected features while creating nation's image in the global information society. It is impossible to create the nation's image in such kind of society when using one-way communication process. It is feedback maintenance that is one of the most important parts of nation's image creating process. Internet is a communication channel that is able to provide and effectively manage the feedback. Also it is internet that provides a wide variety of other effective means for nation's image creation. So the object of the Diploma work is the creation of Lithuanian image in the internet. The main goal of the Diploma work is to inspect the features and possibilities of creating nation's image in the internet and to provide the recommendations concerning Lithuanian image to Lithuanian website developers. The main tasks to achieve the goal are: to discuss the conception of image, its importance and the principles of its creation; to determine the communication means and channels that can be used to create the image of nation; to analyze the internet channel features and possibilities and internet importance in the context of international communication; to overlook the recent situation of the Lithuanian image; to analyze the main websites of the nations all over the world. There was a method of literary analysis used in the theoretical part of this work. The methods of quantitative and also qualitative content analysis were used in the practical part of this work. The quantitative content analysis was used to gather the data about what kind of information is being published in the nations' websites, what means are being used and what is the level of interactivity. This was a preparatory analysis. And the qualitative content analysis was used to analyze in detail the information and the way of presentation of five best websites. Countries use internet to present their reaction to the events, to announce their point of view, to maintain the relations with the publics all over the world, to present their interests and politics. So the country's website is one of the best means to create its image in the internet. While analyzing the websites of different countries it became clear that many countries do not manage to use the possibilities of the internet properly. Multimedia is used very shortly, the level of websites' interactivity is very low.

It is not the first time when talk about the Lithuanian image appears. Renaldas Gudauskas was one of the initiators who has offered some recommendations about it in 1998. He has described the situation about Lithuanian image as something "in-between unknown and perspective country". Not so much have changed after nine years, so Renaldas Gudauskas' thoughts are relevant now. Nation image is getting more and more important nowadays. There was a notion in Simon Anholt Nation Brand Index 2006 Q4 Report that "globalization means that countries compete with each other for the attention, respect and trust of investors, tourists, […] the media, and the governments of other nations, so a powerful and positive national image provides a crucial competitive advantage". It is essential for countries to understand how they are seen by publics around the world; how their achievements and failures, their assets and their liabilities, their people and their products are reflected in their brand image. A high level of information about other countries access and almost unlimited access to different kind of information about one's own country brings some unexpected features while creating nation's image in the global information society. It is impossible to create the nation's image in such kind of society when using one-way communication process. It is feedback maintenance that is one of the most important parts of nation's image creating process. Internet is a communication channel that is able to provide and effectively manage the feedback. Also it is internet that provides a wide variety of other effective means for nation's image creation. So the object of the Diploma work is the creation of Lithuanian image in the internet. The main goal of the Diploma work is to inspect the features and possibilities of creating nation's image in the internet and to provide the recommendations concerning Lithuanian image to Lithuanian website developers. The main tasks to achieve the goal are: to discuss the conception of image, its importance and the principles of its creation; to determine the communication means and channels that can be used to create the image of nation; to analyze the internet channel features and possibilities and internet importance in the context of international communication; to overlook the recent situation of the Lithuanian image; to analyze the main websites of the nations all over the world. There was a method of literary analysis used in the theoretical part of this work. The methods of quantitative and also qualitative content analysis were used in the practical part of this work. The quantitative content analysis was used to gather the data about what kind of information is being published in the nations' websites, what means are being used and what is the level of interactivity. This was a preparatory analysis. And the qualitative content analysis was used to analyze in detail the information and the way of presentation of five best websites. Countries use internet to present their reaction to the events, to announce their point of view, to maintain the relations with the publics all over the world, to present their interests and politics. So the country's website is one of the best means to create its image in the internet. While analyzing the websites of different countries it became clear that many countries do not manage to use the possibilities of the internet properly. Multimedia is used very shortly, the level of websites' interactivity is very low.

It is not the first time when talk about the Lithuanian image appears. Renaldas Gudauskas was one of the initiators who has offered some recommendations about it in 1998. He has described the situation about Lithuanian image as something "in-between unknown and perspective country". Not so much have changed after nine years, so Renaldas Gudauskas' thoughts are relevant now. Nation image is getting more and more important nowadays. There was a notion in Simon Anholt Nation Brand Index 2006 Q4 Report that "globalization means that countries compete with each other for the attention, respect and trust of investors, tourists, […] the media, and the governments of other nations, so a powerful and positive national image provides a crucial competitive advantage". It is essential for countries to understand how they are seen by publics around the world; how their achievements and failures, their assets and their liabilities, their people and their products are reflected in their brand image. A high level of information about other countries access and almost unlimited access to different kind of information about one's own country brings some unexpected features while creating nation's image in the global information society. It is impossible to create the nation's image in such kind of society when using one-way communication process. It is feedback maintenance that is one of the most important parts of nation's image creating process. Internet is a communication channel that is able to provide and effectively manage the feedback. Also it is internet that provides a wide variety of other effective means for nation's image creation. So the object of the Diploma work is the creation of Lithuanian image in the internet. The main goal of the Diploma work is to inspect the features and possibilities of creating nation's image in the internet and to provide the recommendations concerning Lithuanian image to Lithuanian website developers. The main tasks to achieve the goal are: to discuss the conception of image, its importance and the principles of its creation; to determine the communication means and channels that can be used to create the image of nation; to analyze the internet channel features and possibilities and internet importance in the context of international communication; to overlook the recent situation of the Lithuanian image; to analyze the main websites of the nations all over the world. There was a method of literary analysis used in the theoretical part of this work. The methods of quantitative and also qualitative content analysis were used in the practical part of this work. The quantitative content analysis was used to gather the data about what kind of information is being published in the nations' websites, what means are being used and what is the level of interactivity. This was a preparatory analysis. And the qualitative content analysis was used to analyze in detail the information and the way of presentation of five best websites. Countries use internet to present their reaction to the events, to announce their point of view, to maintain the relations with the publics all over the world, to present their interests and politics. So the country's website is one of the best means to create its image in the internet. While analyzing the websites of different countries it became clear that many countries do not manage to use the possibilities of the internet properly. Multimedia is used very shortly, the level of websites' interactivity is very low.

It is not the first time when talk about the Lithuanian image appears. Renaldas Gudauskas was one of the initiators who has offered some recommendations about it in 1998. He has described the situation about Lithuanian image as something "in-between unknown and perspective country". Not so much have changed after nine years, so Renaldas Gudauskas' thoughts are relevant now. Nation image is getting more and more important nowadays. There was a notion in Simon Anholt Nation Brand Index 2006 Q4 Report that "globalization means that countries compete with each other for the attention, respect and trust of investors, tourists, […] the media, and the governments of other nations, so a powerful and positive national image provides a crucial competitive advantage". It is essential for countries to understand how they are seen by publics around the world; how their achievements and failures, their assets and their liabilities, their people and their products are reflected in their brand image. A high level of information about other countries access and almost unlimited access to different kind of information about one's own country brings some unexpected features while creating nation's image in the global information society. It is impossible to create the nation's image in such kind of society when using one-way communication process. It is feedback maintenance that is one of the most important parts of nation's image creating process. Internet is a communication channel that is able to provide and effectively manage the feedback. Also it is internet that provides a wide variety of other effective means for nation's image creation. So the object of the Diploma work is the creation of Lithuanian image in the internet. The main goal of the Diploma work is to inspect the features and possibilities of creating nation's image in the internet and to provide the recommendations concerning Lithuanian image to Lithuanian website developers. The main tasks to achieve the goal are: to discuss the conception of image, its importance and the principles of its creation; to determine the communication means and channels that can be used to create the image of nation; to analyze the internet channel features and possibilities and internet importance in the context of international communication; to overlook the recent situation of the Lithuanian image; to analyze the main websites of the nations all over the world. There was a method of literary analysis used in the theoretical part of this work. The methods of quantitative and also qualitative content analysis were used in the practical part of this work. The quantitative content analysis was used to gather the data about what kind of information is being published in the nations' websites, what means are being used and what is the level of interactivity. This was a preparatory analysis. And the qualitative content analysis was used to analyze in detail the information and the way of presentation of five best websites. Countries use internet to present their reaction to the events, to announce their point of view, to maintain the relations with the publics all over the world, to present their interests and politics. So the country's website is one of the best means to create its image in the internet. While analyzing the websites of different countries it became clear that many countries do not manage to use the possibilities of the internet properly. Multimedia is used very shortly, the level of websites' interactivity is very low.

Master work examines the concept of online identity and the practical implementation, analysis, or enough legally regulated, including whether there is the need to criminalize identity fraud in the Internet banned it from a simple fraud. The main purpose of the study - to examine the legal and practical identity online presence, evasion and fraud aspects of major legal problems encountered in order to survive in anonymous, as well as the conclusions and proposals for improving the legal regulations. The paper put forward a hypothesis that a person's identity online and practical realization of the concept is unclear and not legally regulated, should also be criminalize identity fraud in cyberspace banned it from a mere fraud, failed the following aspects: Lithuania does not separately distinguished, and criminalized identity forgery Internet, however, and it is not necessary, because sufficient current legislation. Lithuania legal basis for a fully regulated and sufficient suitably qualified criminal acts committed in cyberspace. Current Lithuania acting regulation is not adapted to the anonymity of cyberspace, and therefore propose to combine the existing marketing and service rules for electronic commerce needs are. Focus on the anonymity of users, particularly those using electronic means, protection of the rights. It is also proposed to create an entirely new regulatory framework to govern completely anonymous transactions for the needs, but also specify the rights and obligations of both sides of transactions. As for the restriction of the rights to be anonymous in cyberspace to prevent terrorism, found that the Lithuanian Criminal Code is not a precise definition of terrorism than the characterization of terrorism as criminal acts, Lithuania in order to properly implement a proportionate and fair right to anonymity in cyber space limitation, proposti of terrorism as criminal acts of the Lithuanian Criminal Code.

Master work examines the concept of online identity and the practical implementation, analysis, or enough legally regulated, including whether there is the need to criminalize identity fraud in the Internet banned it from a simple fraud. The main purpose of the study - to examine the legal and practical identity online presence, evasion and fraud aspects of major legal problems encountered in order to survive in anonymous, as well as the conclusions and proposals for improving the legal regulations. The paper put forward a hypothesis that a person's identity online and practical realization of the concept is unclear and not legally regulated, should also be criminalize identity fraud in cyberspace banned it from a mere fraud, failed the following aspects: Lithuania does not separately distinguished, and criminalized identity forgery Internet, however, and it is not necessary, because sufficient current legislation. Lithuania legal basis for a fully regulated and sufficient suitably qualified criminal acts committed in cyberspace. Current Lithuania acting regulation is not adapted to the anonymity of cyberspace, and therefore propose to combine the existing marketing and service rules for electronic commerce needs are. Focus on the anonymity of users, particularly those using electronic means, protection of the rights. It is also proposed to create an entirely new regulatory framework to govern completely anonymous transactions for the needs, but also specify the rights and obligations of both sides of transactions. As for the restriction of the rights to be anonymous in cyberspace to prevent terrorism, found that the Lithuanian Criminal Code is not a precise definition of terrorism than the characterization of terrorism as criminal acts, Lithuania in order to properly implement a proportionate and fair right to anonymity in cyber space limitation, proposti of terrorism as criminal acts of the Lithuanian Criminal Code.

The master's thesis analyses the representation of Lithuanian national museums on line: theoretical and legal aspects, techniques, individual elements of the process, technology, steps and efficiency to confirm or refute the hypothesis. The purpose of this thesis is to gather data on the representation of Lithuanian national museums in major Lithuanian, European and world heritage information sources web sites, information data systems and online social networks, to carry out the analysis and confirm or refute the hypothesis in the conclusions. Lithuanian national museums conceptually solve the new task given to heritage protection institutions – to ensure effective national heritage information, communication using advanced information technologies. The object of the thesis is the representation of Lithuanian national museums on the internet. The relevance of the topic's. The study analyses problems of museology, heritage, information and communication, focusing more attention to the issues of information a communication management, marketing, image, advertising and social mission. Modern technology creates new opportunities for Access to information. The first part of the thesis analyses the theoretical aspects of the representation of institution and gives the answer what is the representation of national museums, what is the purpose of this process, its mission, character and organization. This part examines the ways of representation in electronic space, regulations and legal/normative documents and strategies. The second part introduces the analysis of Lithuanian national museums web sites, the most famous Lithuanian, European and world heritage websites and information data bases applying methods of webometric research and comparative analysis. The third part presents graphical results and conclusions of the research in order to provide specific assessments and recommendations. The self-collected, processed and analyzed new empirical data are used in this thesis applying methods of webometric research and comparative analysis. The research shows that the representation process is one of the major aspects of successful activity of modern institution. In changing conditions the conceptual, informative representation in the virtual space has become the most effective mean of representing in knowledge-based society. UNESCO, European, Lithuanian legal documents of heritage protection provide the guidelines of heritage representation. In Lithuania the representation of museums is governed by secondary legislation acts and recommendations prepared by museum professionals and professional organizations. The representation of National museums heritage in information data systems, scheduled in the strategic activity documents of the museums is in the initial stage of the development. Website of the National museum is the main and most important mean of representation of its activity and values. Lithuanian national museums have created an original websites which conform the technological standards and conceptually and informatively reflect the activity of the museum. The hypothesis that is raised in the research thesis is partially confirmed: Lithuanian national museums conceptually and informatively represent the activity of the museums in the websites; The activity and the heritage of the national museums is presented in detail in Lithuanian culture, heritage and tourism websites; Launched the representation of national museums heritage objects in Lithuanian information systems; Fragmentary representation of the activity of Lithuanian national museums in European and world websites. The research results may be useful for heritage and communication professionals creating new methods of the representation of national cultural and historic heritage values online. The national museums research method can be applied in the future to find new methods of the representation online of the heritage of national significance.

The master's thesis analyses the representation of Lithuanian national museums on line: theoretical and legal aspects, techniques, individual elements of the process, technology, steps and efficiency to confirm or refute the hypothesis. The purpose of this thesis is to gather data on the representation of Lithuanian national museums in major Lithuanian, European and world heritage information sources web sites, information data systems and online social networks, to carry out the analysis and confirm or refute the hypothesis in the conclusions. Lithuanian national museums conceptually solve the new task given to heritage protection institutions – to ensure effective national heritage information, communication using advanced information technologies. The object of the thesis is the representation of Lithuanian national museums on the internet. The relevance of the topic's. The study analyses problems of museology, heritage, information and communication, focusing more attention to the issues of information a communication management, marketing, image, advertising and social mission. Modern technology creates new opportunities for Access to information. The first part of the thesis analyses the theoretical aspects of the representation of institution and gives the answer what is the representation of national museums, what is the purpose of this process, its mission, character and organization. This part examines the ways of representation in electronic space, regulations and legal/normative documents and strategies. The second part introduces the analysis of Lithuanian national museums web sites, the most famous Lithuanian, European and world heritage websites and information data bases applying methods of webometric research and comparative analysis. The third part presents graphical results and conclusions of the research in order to provide specific assessments and recommendations. The self-collected, processed and analyzed new empirical data are used in this thesis applying methods of webometric research and comparative analysis. The research shows that the representation process is one of the major aspects of successful activity of modern institution. In changing conditions the conceptual, informative representation in the virtual space has become the most effective mean of representing in knowledge-based society. UNESCO, European, Lithuanian legal documents of heritage protection provide the guidelines of heritage representation. In Lithuania the representation of museums is governed by secondary legislation acts and recommendations prepared by museum professionals and professional organizations. The representation of National museums heritage in information data systems, scheduled in the strategic activity documents of the museums is in the initial stage of the development. Website of the National museum is the main and most important mean of representation of its activity and values. Lithuanian national museums have created an original websites which conform the technological standards and conceptually and informatively reflect the activity of the museum. The hypothesis that is raised in the research thesis is partially confirmed: Lithuanian national museums conceptually and informatively represent the activity of the museums in the websites; The activity and the heritage of the national museums is presented in detail in Lithuanian culture, heritage and tourism websites; Launched the representation of national museums heritage objects in Lithuanian information systems; Fragmentary representation of the activity of Lithuanian national museums in European and world websites. The research results may be useful for heritage and communication professionals creating new methods of the representation of national cultural and historic heritage values online. The national museums research method can be applied in the future to find new methods of the representation online of the heritage of national significance.

The number of Internet users has grown rapidly over last 8 years and at the moment embraces more than one fifth of world's population. By no means, Internet becomes more important in the terms of communication, searching for information, working or resting. This also encouraged growing number of companies to present themselves on the internet prior to taking care of advertising campaigns, since being online in nowadays means existing. Therefore, not that it was a great surprise to observe the appearance of online sites for well-known business corporations or to meet the online versions of public newspapers. Free and independent Internet from the very beginning meant open possibilities for every individual with an access to the computer network to express itself, to take part in public debates and to have a chance to influence the authorities in order to accomplish the mission of public interest. Nevertheless, Internet also meant new opportunities to develop the main element of democratic society and state – it was a chance for public sphere to come back into force, because traditional means of media have been disappointing lately due to the process where the main subject public discourse and debate was replaced by tiresome political performance. The main objective of this thesis is to reveal the background for analysis to uncover the role of Internet media for creating the discourse online, and also what the results on how the Internet news portal of Lithuania www.delfi.lt and www.lrytas.lt conform to the concept of public sphere could be found. The quantitative and qualitative content analysis was carried on in order to find the answer on the issue what kind of information is dominative in the first place. The research analysis was carried out in three stages. First to be the one to show the results on the segmentation of the topics throughout the columns reveal that most of the articles of both online news portals lie into Breaking news column with the second and third to be Lifestyle and Business review accordingly. Second stage of analysis happened to be the one to uncover how the online news portals conform to the concept of public sphere. The results revealed that the dominative part of information falls under infotainment category, while it does conform to the public sphere discourse in part. The last stage of the research analysis was carried out in order to reveal what topics are the most popular among the readership. Therefore, 10% of most commented articles were analyzed. The results revealed that the despite the fact that the majority of articles belong to breaking news column, they fall under infotainment category and does conform to the concept of public sphere only in part. Summarizing the research, the flowing statement can be made: after 10% of most commented articles were analyzed, the trend of infotainment category articles, which cannot be unambiguously accredited as conforming to the concept of the theory of J.Habermas and the critical school, was observed.

The number of Internet users has grown rapidly over last 8 years and at the moment embraces more than one fifth of world's population. By no means, Internet becomes more important in the terms of communication, searching for information, working or resting. This also encouraged growing number of companies to present themselves on the internet prior to taking care of advertising campaigns, since being online in nowadays means existing. Therefore, not that it was a great surprise to observe the appearance of online sites for well-known business corporations or to meet the online versions of public newspapers. Free and independent Internet from the very beginning meant open possibilities for every individual with an access to the computer network to express itself, to take part in public debates and to have a chance to influence the authorities in order to accomplish the mission of public interest. Nevertheless, Internet also meant new opportunities to develop the main element of democratic society and state – it was a chance for public sphere to come back into force, because traditional means of media have been disappointing lately due to the process where the main subject public discourse and debate was replaced by tiresome political performance. The main objective of this thesis is to reveal the background for analysis to uncover the role of Internet media for creating the discourse online, and also what the results on how the Internet news portal of Lithuania www.delfi.lt and www.lrytas.lt conform to the concept of public sphere could be found. The quantitative and qualitative content analysis was carried on in order to find the answer on the issue what kind of information is dominative in the first place. The research analysis was carried out in three stages. First to be the one to show the results on the segmentation of the topics throughout the columns reveal that most of the articles of both online news portals lie into Breaking news column with the second and third to be Lifestyle and Business review accordingly. Second stage of analysis happened to be the one to uncover how the online news portals conform to the concept of public sphere. The results revealed that the dominative part of information falls under infotainment category, while it does conform to the public sphere discourse in part. The last stage of the research analysis was carried out in order to reveal what topics are the most popular among the readership. Therefore, 10% of most commented articles were analyzed. The results revealed that the despite the fact that the majority of articles belong to breaking news column, they fall under infotainment category and does conform to the concept of public sphere only in part. Summarizing the research, the flowing statement can be made: after 10% of most commented articles were analyzed, the trend of infotainment category articles, which cannot be unambiguously accredited as conforming to the concept of the theory of J.Habermas and the critical school, was observed.

The number of Internet users has grown rapidly over last 8 years and at the moment embraces more than one fifth of world's population. By no means, Internet becomes more important in the terms of communication, searching for information, working or resting. This also encouraged growing number of companies to present themselves on the internet prior to taking care of advertising campaigns, since being online in nowadays means existing. Therefore, not that it was a great surprise to observe the appearance of online sites for well-known business corporations or to meet the online versions of public newspapers. Free and independent Internet from the very beginning meant open possibilities for every individual with an access to the computer network to express itself, to take part in public debates and to have a chance to influence the authorities in order to accomplish the mission of public interest. Nevertheless, Internet also meant new opportunities to develop the main element of democratic society and state – it was a chance for public sphere to come back into force, because traditional means of media have been disappointing lately due to the process where the main subject public discourse and debate was replaced by tiresome political performance. The main objective of this thesis is to reveal the background for analysis to uncover the role of Internet media for creating the discourse online, and also what the results on how the Internet news portal of Lithuania www.delfi.lt and www.lrytas.lt conform to the concept of public sphere could be found. The quantitative and qualitative content analysis was carried on in order to find the answer on the issue what kind of information is dominative in the first place. The research analysis was carried out in three stages. First to be the one to show the results on the segmentation of the topics throughout the columns reveal that most of the articles of both online news portals lie into Breaking news column with the second and third to be Lifestyle and Business review accordingly. Second stage of analysis happened to be the one to uncover how the online news portals conform to the concept of public sphere. The results revealed that the dominative part of information falls under infotainment category, while it does conform to the public sphere discourse in part. The last stage of the research analysis was carried out in order to reveal what topics are the most popular among the readership. Therefore, 10% of most commented articles were analyzed. The results revealed that the despite the fact that the majority of articles belong to breaking news column, they fall under infotainment category and does conform to the concept of public sphere only in part. Summarizing the research, the flowing statement can be made: after 10% of most commented articles were analyzed, the trend of infotainment category articles, which cannot be unambiguously accredited as conforming to the concept of the theory of J.Habermas and the critical school, was observed.

This master's thesis focuses on the features of media discourse online in the context of communication processes and technological aspects of the Internet. The Internet is a universal medium, offering wide opportunities for representation of information; however, because of processes of commercialization in the concentrated market of Lithuania, online news portals avoid serious discourses or analytical texts and limit their content to short amount texts, which are dominated by sensationalism. The possibilities provided by multimedia in this area can potentially degrade the quality of media discourse by shifting the focus from texts that encourage critical thinking to large photos and videos. On the other hand, online hyperlinks and other dynamic features of the internet provide the opportunity to easily link together various texts, diversify the discourse of this democratic medium, allow well-grounded opinions to be expressed and heard. The object of the thesis is the media discourse of Lithuanian online news portal "Delfi". The aim of this thesis is to quantitatively and qualitatively analyze the apparent features of the media discourse of online news portal "Delfi". In order to achieve this aim, the following tasks were set: to analyze literature discussing online media and determine the relations between discourse impacted by technologies on the Internet and the subjective elements of media discourse; to analyze the interviews of online news portals' journalists and their views concerning online media discourse; to analyze the key features of media discourse used in the news portal "Delfi". The following research methods were used in the thesis: analysis of secondary data and literature; structured qualitative interviews; and quantitative and qualitative content analysis. The research has confirmed the hypothesis that a simpler, less analytical discourse is used online, based on the small size, limited source use and genre limitations of the analyzed texts. The hypothesis that technological aspects of the Internet negatively affects news portal's discourse was unconfirmed, because the main reason of content simplification was "Delfi" newsroom's conscious choice to limit the use of technological possibilities and use more traditional media elements. The final hypothesis predicted that objectivity was lacking in the articles of "Delfi" but according to the qualitative analysis it was also unconfirmed.

This master's thesis focuses on the features of media discourse online in the context of communication processes and technological aspects of the Internet. The Internet is a universal medium, offering wide opportunities for representation of information; however, because of processes of commercialization in the concentrated market of Lithuania, online news portals avoid serious discourses or analytical texts and limit their content to short amount texts, which are dominated by sensationalism. The possibilities provided by multimedia in this area can potentially degrade the quality of media discourse by shifting the focus from texts that encourage critical thinking to large photos and videos. On the other hand, online hyperlinks and other dynamic features of the internet provide the opportunity to easily link together various texts, diversify the discourse of this democratic medium, allow well-grounded opinions to be expressed and heard. The object of the thesis is the media discourse of Lithuanian online news portal "Delfi". The aim of this thesis is to quantitatively and qualitatively analyze the apparent features of the media discourse of online news portal "Delfi". In order to achieve this aim, the following tasks were set: to analyze literature discussing online media and determine the relations between discourse impacted by technologies on the Internet and the subjective elements of media discourse; to analyze the interviews of online news portals' journalists and their views concerning online media discourse; to analyze the key features of media discourse used in the news portal "Delfi". The following research methods were used in the thesis: analysis of secondary data and literature; structured qualitative interviews; and quantitative and qualitative content analysis. The research has confirmed the hypothesis that a simpler, less analytical discourse is used online, based on the small size, limited source use and genre limitations of the analyzed texts. The hypothesis that technological aspects of the Internet negatively affects news portal's discourse was unconfirmed, because the main reason of content simplification was "Delfi" newsroom's conscious choice to limit the use of technological possibilities and use more traditional media elements. The final hypothesis predicted that objectivity was lacking in the articles of "Delfi" but according to the qualitative analysis it was also unconfirmed.

This master's thesis focuses on the features of media discourse online in the context of communication processes and technological aspects of the Internet. The Internet is a universal medium, offering wide opportunities for representation of information; however, because of processes of commercialization in the concentrated market of Lithuania, online news portals avoid serious discourses or analytical texts and limit their content to short amount texts, which are dominated by sensationalism. The possibilities provided by multimedia in this area can potentially degrade the quality of media discourse by shifting the focus from texts that encourage critical thinking to large photos and videos. On the other hand, online hyperlinks and other dynamic features of the internet provide the opportunity to easily link together various texts, diversify the discourse of this democratic medium, allow well-grounded opinions to be expressed and heard. The object of the thesis is the media discourse of Lithuanian online news portal "Delfi". The aim of this thesis is to quantitatively and qualitatively analyze the apparent features of the media discourse of online news portal "Delfi". In order to achieve this aim, the following tasks were set: to analyze literature discussing online media and determine the relations between discourse impacted by technologies on the Internet and the subjective elements of media discourse; to analyze the interviews of online news portals' journalists and their views concerning online media discourse; to analyze the key features of media discourse used in the news portal "Delfi". The following research methods were used in the thesis: analysis of secondary data and literature; structured qualitative interviews; and quantitative and qualitative content analysis. The research has confirmed the hypothesis that a simpler, less analytical discourse is used online, based on the small size, limited source use and genre limitations of the analyzed texts. The hypothesis that technological aspects of the Internet negatively affects news portal's discourse was unconfirmed, because the main reason of content simplification was "Delfi" newsroom's conscious choice to limit the use of technological possibilities and use more traditional media elements. The final hypothesis predicted that objectivity was lacking in the articles of "Delfi" but according to the qualitative analysis it was also unconfirmed.

Gambling is transcultural phenomenon existing for a thousands of years. Because of its influence on social and economical life gambling in all times balanced between acceptable and reprehensible activity. Nowadays gambling is legal activity and is regulated by the governments in majority of countries around the world. Internet and other forms of electronic communication became a common thing and has done a big influence on people's life in a few past decades. Gambling and internet synthesis led to new format. Modern gambling development with the help of electronic communication medias created internet gambling. It is fast developing gambling business field but yet has little research on it. Internet gambling development makes impact on our social life and creates new economical perspectives. That is why this development is actual to modern society. Objectives of this thesis: (1) To analyse the concept of gambling with reference to teorical literture. (2) To analyse activity and communication specific of internet gambling companies. (3) To define the clients or target groups of internet gambling companies and to describe those target groups characteristics. (4). To research 3 internet gambling companies (Betfair, Bet365 and Triobet) communication as a cases of success. (5) To define effective internet gambling communication strategies. Aim of this thesis – to descibe communication of internet gambling companies and characterise effective communication strategies. Thesis consists of three main parts: (1) Conception of gambling analysis on the basis of theorical knowledge. (2) Analysis of communication aspects of different internet gambling companies. On the basis of theorical knowledge. (3) Metodology of research and case studies of Betfair, Bet365, Triobet internet gambling companies.