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Paper analyzes 2011–2015 editorials of newspaper Respublika (250 editorials). Editorial usually is defined as genre characterized by actualizing political and social problems. Different linguistic tools are used to reveal such content items. Main features of editorial as genre is revealed once editorials are researched in the aspect of their functions. Main layers of editorial as genre is revealed through text function; this is indicated by performed researches of heading and formal text coherence. Interpersonal genre function helps to reveal the contract designation in the editorial. In addition, ideological function, which is used for text quoting provides additional expression. Style figure usage in the headings is investigated according to text genre feature. Paper determines, that it provides imagery and expression for the text and expression of formal text coherence indicates the peculiarities of editorial as genre. Main tendencies of editorial as genre are revealed by editorial research. Irony is the prevailing style figure in the headings of editorials. This style figure 78 % of all researched headings. Such usage of irony reveals the aspiration to mock issues, which are relevant for the society. Researched formal coherence of editorials reveal, that sentence should be linked to lexical grammatical cohesion (76 % of all investigated cohesion). Sentences usually are linked in composited conjunction method – there are 60 % of such sentences. Such linking reveals the fact, that it is very common to used following conjunctions: ir, kad, nors, be to, galų gale, tačiau, pavyzdžiui, o, bet – in the editorials. It provides additional information and additional shades for linguistic expression of editorial. Interpersonal function is highlighted as identified addressee in the articles. Research revealed, that form mes and corresponding verb first-person plural form is typically used. The aim is to identify with reader and to influence it in one or another way. In addition, it provides the suggestibility and effectiveness for language. Ideological function reveals the intertextuality of editorials – many quotes are used in the editorials (quotes are not used in editorials so often, only in 6 % from all the researched articles). Research of editorials of 2011–2015 newspaper Respublika, indicated, that main features of editorial as genre are revealed through language expression and genre functions.

Paper analyzes 2011–2015 editorials of newspaper Respublika (250 editorials). Editorial usually is defined as genre characterized by actualizing political and social problems. Different linguistic tools are used to reveal such content items. Main features of editorial as genre is revealed once editorials are researched in the aspect of their functions. Main layers of editorial as genre is revealed through text function; this is indicated by performed researches of heading and formal text coherence. Interpersonal genre function helps to reveal the contract designation in the editorial. In addition, ideological function, which is used for text quoting provides additional expression. Style figure usage in the headings is investigated according to text genre feature. Paper determines, that it provides imagery and expression for the text and expression of formal text coherence indicates the peculiarities of editorial as genre. Main tendencies of editorial as genre are revealed by editorial research. Irony is the prevailing style figure in the headings of editorials. This style figure 78 % of all researched headings. Such usage of irony reveals the aspiration to mock issues, which are relevant for the society. Researched formal coherence of editorials reveal, that sentence should be linked to lexical grammatical cohesion (76 % of all investigated cohesion). Sentences usually are linked in composited conjunction method – there are 60 % of such sentences. Such linking reveals the fact, that it is very common to used following conjunctions: ir, kad, nors, be to, galų gale, tačiau, pavyzdžiui, o, bet – in the editorials. It provides additional information and additional shades for linguistic expression of editorial. Interpersonal function is highlighted as identified addressee in the articles. Research revealed, that form mes and corresponding verb first-person plural form is typically used. The aim is to identify with reader and to influence it in one or another way. In addition, it provides the suggestibility and effectiveness for language. Ideological function reveals the intertextuality of editorials – many quotes are used in the editorials (quotes are not used in editorials so often, only in 6 % from all the researched articles). Research of editorials of 2011–2015 newspaper Respublika, indicated, that main features of editorial as genre are revealed through language expression and genre functions.

In everyday life, impoliteness is understood as a violation of the established rules of etiquette. In the science of linguistic pragmatics, impolite behaviour is primarily associated with negatively evaluated behaviour, occuring in specific context. The object of this research is linguistic impoliteness in Lithuanian political debates. The aim is to reveal the manifestations of impoliteness, analyze face-threatening acts, ascertain what is characteristic of impoliteness during the debates. In order to achieve the goal, quantitative and qualitative content analysis methods were applied. The material for the study was collected from the debates before the elections to the Seimas for the 2016–2020 term. The total duration of the debates is 720 minutes. The analysis revealed that all participants are involved in the impoliteness. Another feature of impoliteness in debates is that politicians seek to increase their power through face-threatening acts. An examination of the propositional content of face-threatening acts revealed that opponents are often belittled by claiming that they are lying or hiding the truth. In most cases face-threatening speech acts are performed indirectly and expressed using internal and external modifications. This suggests that politicians in TV debates seek to damage their rival`s face in a way that does not harm their own face by applying indirect impoliteness strategies and by negatively describing their opponents` general competencies.

In everyday life, impoliteness is understood as a violation of the established rules of etiquette. In the science of linguistic pragmatics, impolite behaviour is primarily associated with negatively evaluated behaviour, occuring in specific context. The object of this research is linguistic impoliteness in Lithuanian political debates. The aim is to reveal the manifestations of impoliteness, analyze face-threatening acts, ascertain what is characteristic of impoliteness during the debates. In order to achieve the goal, quantitative and qualitative content analysis methods were applied. The material for the study was collected from the debates before the elections to the Seimas for the 2016–2020 term. The total duration of the debates is 720 minutes. The analysis revealed that all participants are involved in the impoliteness. Another feature of impoliteness in debates is that politicians seek to increase their power through face-threatening acts. An examination of the propositional content of face-threatening acts revealed that opponents are often belittled by claiming that they are lying or hiding the truth. In most cases face-threatening speech acts are performed indirectly and expressed using internal and external modifications. This suggests that politicians in TV debates seek to damage their rival`s face in a way that does not harm their own face by applying indirect impoliteness strategies and by negatively describing their opponents` general competencies.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The present study has attempted the analysis of public discourse and its moral expectations through metaphor at a contrastive level in the theoretical framework of cognitive linguistics. The study deals with the identification of morality models in public discourse in English and Lithuanian. The materials of the study consist of analytical political articles extracted from the online archives of two following websites: (1) www.economist.com, (2) www.politika.lt. The collected data amounts to 415, 670 words in total. Three methods of analysis were applied to the collected data: qualitative, quantitative and contrastive. The analysis reveals that political affairs in both cultures are framed by the same conceptual metaphors. The structural composition of the conceptual metaphors has been examined in terms of the following thirteen SOURCE domains: MOTION, RELATIONSHIP, STRENGTH, HEALTH, SPORTS, WAR, ESSENCE, BUSINESS, DIRT, SENSES, WHOLENESS, THEATRE, and ANIMALS. The cross-mapping between SOURCE domains and TARGET domains is held by different epistemic correspondences, which leads to the variability of MORALITY models across the two languages, i.e. English and Lithuanian. British politics tends to be more varied in its moral expectations, which derive from three types of Morality Systems: Pragmatic, Rational and Integrated. Thus, the moral expectations governing British political discourse are based on the Complex Morality Model. By contrast, Lithuanian politics is predominantly governed by the Pragmatic Morality Model.

The aim of this study is to provide some valuable insight into the usage of different languages in the cities of Kaunas, Tartu and Mainz and to compare the linguistic situations within them. The LL research leads to various implications about the social and political situations, the attitudes and beliefs of the speech communities present in the research area and point to the prevailing cultural and linguistic issues. Moreover, it indicates the possible threat to the linguistic communities present in the research areas. Finally, it demonstrates how English has replaces all of the other languages and become the lingua franca of the three regions.

The aim of this study is to provide some valuable insight into the usage of different languages in the cities of Kaunas, Tartu and Mainz and to compare the linguistic situations within them. The LL research leads to various implications about the social and political situations, the attitudes and beliefs of the speech communities present in the research area and point to the prevailing cultural and linguistic issues. Moreover, it indicates the possible threat to the linguistic communities present in the research areas. Finally, it demonstrates how English has replaces all of the other languages and become the lingua franca of the three regions.

The aim of this study is to provide some valuable insight into the usage of different languages in the cities of Kaunas, Tartu and Mainz and to compare the linguistic situations within them. The LL research leads to various implications about the social and political situations, the attitudes and beliefs of the speech communities present in the research area and point to the prevailing cultural and linguistic issues. Moreover, it indicates the possible threat to the linguistic communities present in the research areas. Finally, it demonstrates how English has replaces all of the other languages and become the lingua franca of the three regions.