Suchergebnisse

The frame of reference of the Royal Commission on Bilingualism and Bicul‐turalism postulates that both French‐speaking and English‐speaking Canadians have within their reach mass media that allow for their cultural development. This study examines the validity of this assertion by comparing it with observations related to mass media consumption among Montrealers. Diffusion techniques, even though unilingual, could be bicultural in their content and thus serve as instruments for reciprocal knowledge for anglophones and francophones. This does not seem to be the case. The objective of knowing one another could also rest upon the bilingualism of individuals and the consumption of media in both languages. A unilingualism‐bilingualism scale was constructed to evaluate this possibility. Among all linguistic groups, even the equilingual ones, there are very few who watch TV programmes and read newspapers in both languages. Unilin‐guals and bilinguals other than equilinguals mostly consume mass media products in the language they know best. The linguistic factor alone is incapable of explaining the attraction of the francophones for the English‐speaking media, nor does it offer satisfactory explanations for the behaviour of the equilinguals.Le cadre de référence de la Commission d'enquête sur le bilinguisme et le biculturalisme prétend que les Canadiens anglophones et francophones disposent des mass media qui leur permettent de se développer culturellement. La présente étude essaie d'en mesurer l'adéquation avec certains faits relatifs à la consommation des mass media chez les Montréalais. Les techniques de diffusion, tout en étant unilingues, pourraient être biculturelles dans leur contenu et ainsi servir d'instruments de connaissance réciproque pour les Canadiens anglophones et francophones. Telle ne semble pas être la situation. L'objectif de connaissance réciproque pourrait aussi reposer sur le bilinguisme des individus et la consommation des media dans les deux langues. Une échelle d'unilinguisme‐bilinguisme a été constituée. Chez tous les groupes linguistiques, même les équilingues, il y a peu de consommateurs de la télévision et des journaux dans les deux langues. Les unilingues et les bilingues autres que les équilingues consomment surtout dans les langues qu'ils comprennent le mieux, mais le f acteur linguistique reste inadéquat pour expliquer l'attrait des médiums de langue anglaise sur les francophones de même que le comportement des équilingues.

Table of Contents -- Editor's Foreword -- Conference Participants -- Session One. Public and Mass Media Uses of the Behavioral Sciences -- 1. The Potential Public Uses of the Behavior Sciences - Marvin Bressler -- 2. Newspaper Journalism and the Behavioral Sciences - Richard C. Wald -- 3. A Review of Session One - Ben H. Bagdikian, John W. Riley, Jr. -- Session Two. Social Issues and the Mass Media -- 4. Implications for the Mass Media of Research on Intergroup Relations and Race - Robin M. Williams, Jr. -- 5. Social Class and Serious Mental Disorder - Melvin L. Kohn

Even at the low development level of a small Andean village, there are persons receiving messages from the modern mass media. The study suggests that the process of media audience building may be fundamentally the same in this quite different culture as in the United States.

As communications technologies increase human-kind's ability to send more messages across greater distance at even faster speeds, the opportunities multiply for broader and deeper transnational information-sharing—but threats to the fair and free use of the mass media increase as well. The more massive the communications systems become, the smaller the number of communicators who can control what larger numbers of receivers can see or hear. The trend toward concentration of ownership of the mass media continues in the United States and other free countries but it does not seriously inhibit the choice of American citizens. Some Third World countries which have one-party systems and government-owned news media are slowly relaxing restrictions on domestic journalists. Harsh information controls in the Soviet Union and elsewhere have not provided successful models for the development of Third World countries. Developing nations have valid reasons to criticize Western coverage of their societies. Such objections need not be met by hampering the free flow of information—as press-control states contend—but by broadening and diversifying the flow of ideas.

Mass media have been described as all- pervasive cultural institutions which both reflect and project society's values. They are shown to have played a role throughout history, whenever new developments have threatened established values, and often are singled out as important facilitators and accelerators of social change. As such, it is not surprising that various charges have been leveled against the mass media for their purported role in the recent and significant escalation of psychoactive drug use and abuse. Some critics have attempted to relate the act of viewing or experiencing the mass media to problems of drug use; others have focused their charges on, and label as villains, the contents of the media, as in advertising, television entertainment and popular song lyrics. The intent of this paper is to examine some of these accusations and to explore the issues and the evidence in the current con troversy over the role of mass media in the use and abuse of psychoactive drugs.

A comparison of attitudes of Filipino and Indian students in the U.S. toward the mass media supports a general hypothesis that the media are many things to many people.