Suchergebnisse

Nutzung und Bewertung von Massenmedien.

Themen: Verwendete Nachrichtenquellen; Hörerniveau; allgemeine
Beurteilung von Zeitungen; Vergleich der Glaubwürdigkeit von Nachrichten
in Zeitungen und Rundfunk; wahrgenommene Entwicklung der Glaubwürdigkeit
der Medien; Einstellung zur Pressefreiheit; Lesegewohnheiten und
präferierte Zeitungsinhalte; Anzahl und Art der gelesenen und zu lesen
gewünschten Zeitungen; Einschätzung der Parteilichkeit der gelesenen
Zeitungen; Einstellung zur Parteilichkeit von Zeitungen; Einschätzung
der Wahrheitstreue des von den Zeitungen produzierten Amerika-Images;
Nennung von "politisch schädlichen" Illustrierten; Lektüre und
Beurteilung von Büchern amerikanischer Autoren; Interesse an
ausländischen Druckerzeugnissen; Fremdsprachenkenntnisse; Mitgliedschaft
in einem Verein, in einer Gewerkschaft oder Partei; Parteipräferenz;
Ortsgröße.

Demographie: Alter (klassiert); Geschlecht; Schulbildung; Beruf;
Einkommen; Haushaltungsvorstand; Bundesland.

Interviewerrating: Anzahl der Kontaktversuche;
Intervieweridentifikation; Kooperationsbereitschaft des Befragten.

A comparison of attitudes of Filipino and Indian students in the U.S. toward the mass media supports a general hypothesis that the media are many things to many people.

The literature on the MM & att's is surveyed & some findings & general conclusions from a questionaire study of the effects of the 6-part TV series 'Curry & Chips' on 208 secondary Sch children in England are presented. It was held that the way race-related material is handled by the MM serves both to perpetuate negative perceptions of blacks & to define the situation as one of intergroup conflict. The impact of the media is seen to operate on 2 levels: (a) within the given culture, using cultural symbols, & (b) through the pattern of coverage of an event as determined by `news value'. Data show that a number of factors pertaining to traditional culture, to the media as instit's, their technologies & their related ideologies, & to the interplay between these factors, operate to structure the news coverage of race related matters in a way that causes people to see the situation primarily as one of actual or potential conflict. Blacks come to be seen as conflict-generating per se & the chances that people will think about the situation in more productive ways are reduced. The result is that real conflict is amplified. But this pattern is not inevitable. The (apparently) unconscious assumptions that underlie the sense of `what is news' do not need to remain unconscious & the unintended consequences of news reporting do not need to go unrecognized; nor does unwitting bias need to remain either `unwitting' or `bias'. Neither is it inevitable that the sort of media ideology that defines the media as passive & impartial mirrors of society, reflecting but not affecting events, should hold indefinite sway. Appendix: attitude Scores of White Secondary Sch Children; 1 Table. M. Maxfield.